Experience

Weleda AB

• Sweden
• Cosmetics
• 1 - 100 Employee

• Nordic Sales - and Marketing Manager

  • Aug 2020 - Present

  Develop and implement commercial strategies according to company goals and objectives to accelerate growth.Create business plans and commercial opportunities (expansion, business development, sustainability etc.)Act to acquire new customers and manage client relationships (new and existing).Leadership of diverse teams (marketing, sales and digital marketing).Build and maintain profitable partnerships with key stakeholders.Setting financial targets and budget development.Member of management team - 15 direct reports

• Nordic Marketing Manager

  • Jan 2019 - Aug 2020

  Finding the key levers for growing the Weleda brand, elaborating the strategy, working on the marketing mix and implementing marketing activities by identifying communication development, consumer research/analysis, promotions and portfolio management.Define and agree on categories and long-term role/strategy with customers; set and agree on promotional objectives by category with customers at a Nordic level in alignment with KAMs.Responsible for developing and implementing promotional activities; adapt all relevant PR communication, including all digital marketing, SoMe, SEM, SEO and website. Manage analyses and Market intelligence including shopper insight. New Product Development including commercial launch plans.Member of management team. 4 direct reports.



JODA Communication

• Consultant

  • Apr 2017 - 2019

  Own Consultant firm within marketing, communication, PR, digital marketing, product management, Sales, Key Account Management, business development etc Own Consultant firm within marketing, communication, PR, digital marketing, product management, Sales, Key Account Management, business development etc



Lovemade Organics

• Denmark
• Food & Beverages
• 1 - 100 Employee

• Sales and Marketing Manager

  • 2017 - 2019

  Sales and Marketing Manager at Lovemade Baby Food - Organic baby food produced in Sweden. Sales and Marketing Manager at Lovemade Baby Food - Organic baby food produced in Sweden.



System Frugt A/S

• Denmark
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Key Account Manager / Marketing Manager

  • Jan 2016 - Apr 2017

  Responsible KAM ICA and Marketing for brand Earth Control - Earth Control® makes the perfect, natural snack, an excellent salad topping or a festive touch. Earth Control® makes a small, BIG difference in terms of taste, meals and enjoyment. Responsible KAM ICA and Marketing for brand Earth Control - Earth Control® makes the perfect, natural snack, an excellent salad topping or a festive touch. Earth Control® makes a small, BIG difference in terms of taste, meals and enjoyment.



Urtekram

• Denmark
• Food and Beverage Services
• 1 - 100 Employee

• Commercial and Marketing Manager

  • Mar 2014 - Jan 2016

  In 2015 Urtekram was bought up by Midsona and HQ moved to Malmö Sweden. Ownership of marketing strategy and the brand platform for Urtekram Sweden.Budget ownership of brand development including Trade Marketing activities for Urtekram Sweden.Strategic responsibility of the business- and marketing plans for the Swedish market.Responsible for NPD – New Product Development, in Sweden including the “bridge” between the central marketing dept. located in Denmark.Responsible for all ATL and BTL marketing execution.Handling agency relationships and all media purchase and developing media plan including social media.Responsible for external and internal communication regarding the Urtekram Sweden including commercials, press events and press releases, sales presentations, PR.Support KAM organization to drive category growth and profitability together with their customers including driving and extend the central distribution and listings.Leverage shopper and category insights as appropriate to ensure that business growth opportunities are maximized.Analyze the market situation, customer specifics, global trends, products and competition forming category planning initiatives for the future.



Orkla Foods Sverige AB

• Senior Brand Manager Frödinge

  • 2012 - 2014

  In 2013 Frödinge was bought up by Orkla Foods Sweden and HQ was moved to Eslöv, Skåne.Responsible for maintaining and develop the well know brand Frödinge Ostkaka as well as the Asian brand Mrs Chengs.Identify market opportunities by customer insight, market analyses and business development. Convert business opportunities in to profitable new product launchesCreate marketing strategies for the total Category including products with a great focus on profitability, sales, innovation and communication. Maintain existing product portfolio by trade campaigns and relevant consumer campaigns including digital marketing channels.Balancing strategic objectives with tactical opportunities, in line with the dynamics of target consumers / shoppers and retailers' positioning towards them. Ensuring that trade marketing approach is aligned to maximize the impact of communications.



Risenta AB

• Sweden
• 1 - 100 Employee

• Marketing Manager

  • 2009 - 2012

  Finding the key levers for growing the Risenta brand, elaborating the strategy, working on the marketing mix and implementing all marketing activities with help from communication development, consumer research/analysis, promotions and portfolio management. Define and agree on categories and their long-term role/strategy with customers; set and agree on promotional objectives by category with customers at the national level in alignment with KAMs. Responsible for developing and implementing promotional activities; adapt all relevant PR materials, including digital media as well as social media. Manage Nielsen analyses and Market intelligence including shopper insight. New Product Development including New Product Design.



LifeScan, Johnson & Johnson

• Nordic Product Manager CRM

  • 2004 - Oct 2009

  Business-to-consumer activities and campaigns within the Nordics. New product launches including several very successful marketing activities and campaigns of which many of them have resulted in a direct increase of market shares. Branding strategies for products and customer profiles. Developing annual communication strategies for different customer segments taken from various customer database segment analyses. Market- and business insight through customer visits, market research and market/competitor analysis.

• Nordic Customer Service Manager

  • May 2000 - Nov 2004

  Responsible for starting up a Nordic loyalty program for diabetes patients including the set-up of a customer database. Today, this loyalty program includes over 150 000 members.Responsible for the set-up and organizing a new Nordic customer service function, call center, in Stockholm, including recruiting people and organizing the technical functions needed for a call center. I was responsible for a group of seven direct reports. Responsible within LifeScan Nordic to execute Process Excellence with the objective to document, review and optimise the business processes with the aim to improve the productivity of the organisation.



Roche Diagnostics

• United Kingdom
• Hospitals and Health Care
• 200 - 300 Employee

• Sales- and Marketing Assistant

  • Mar 1998 - May 2000



Mc Donalds

• Restaurants

• Manager

  • Sep 1993 - Mar 1998