Experience

Sought Digital
• United Kingdom
• Advertising Services
• 1 - 100 Employee
• Founder

  • Oct 2020 - Present


Croud

• United Kingdom
• Advertising Services
• 300 - 400 Employee

• PPC Commercial Director

  • May 2020 - Sep 2020

  Leading the PPC channel for Croud in the UK. Defining a 3-year vision for the Channel, to reflect increasing automation, ever-tightening margins and client trends to ‘in-house’ paid search marketing. Overseeing a staff of 45 and managing a turnover of £6m+. Consistently achieving key business targets.Key Contributions:Developing a Maturity Framework in conjunction with Google to map client development towards greater integration of 1st party business data and automation.Building a Performance Management Roadmap; defining expected performance skill set within each role within the team. Helping to provide clear progression.Identifying key training requirements to pivot the skillset of the teams to reflect increasing automation within the channel.Delivering key cost-saving without impacting job roles during the COVID-19 pandemic. Scaling back work with Croud’s freelance network to save over £20,000 per month. Show less

• Director of International PPC

  • Aug 2014 - May 2020

  Driving the growth of Croud’s international PPC offering. Working with clients such as Netflix and the International Workspace Group (IWG), designing and building strategies to manage activity across over 120 international markets. Recruiting and developing a team to meet the requirements of a rapidly expanding client portfolio. Key Contributions:Growing the team from just 3 staff and a turnover of £370k to 20 staff and a turnover of £3m over the course of 6 years.Growing the IWG client from an initial trial group of 9 markets, to eventually handling all PPC for their brand portfolio across 120+ markets. Combined with cross-sell opportunities, this eventually made IWG the keystone client for the agency.Developing a strategy to integrate IWG inventory data into their paid search, ensuring real-time updates to search activity based on changes to available inventory.Winning the Drum Search Awards 2017 - PPC - Best Professional Services Campaign with IWGDeveloping innovative campaigns to support the launch of new Netflix originals (e.g. Better Call Saul), supporting wider offline marketing activity. Show less



Netbooster UK

• Technology, Information and Internet

• UK Country Manager

  • Mar 2012 - Jul 2014

  Leading the UK business, working across offices in three locations. Restructuring key functions of the business to create greater efficiency and reduce waste. Working with the CFO to forecast business performance, allowing us to appropriately plan investment in infrastructure and staff recruitment/development. Key Contributions:Leading a staff of over 75 in the UK, managing an annual turnover of over £18m Lowered staff turnover from 40% to 15% by better defining job roles and establishing clear lines of progression. Restructured the Sales function to reduce costs by 60% and establish a more targeted commission structure, shifting the emphasis from rewarding contract renewals to new business wins. Show less

• Account Director

  • Mar 2011 - Dec 2012

  Overseeing all PPC operations. Strategic lead for all Paid Search clients, incl. Confused.com, Opodo.co.uk & Carnival Corporation (P&O Cruises, Cunard, etc).Key Contributions:Leading a team of up to 15 paid search managers and executives, with a turnover of over £15m Collaborating with Confused.com to integrate their ‘offline’ sales data into their Paid Search activity, allowing for more effective optimisation and better audience profiling.Updating work processes to reduce repetitive daily tasks from 4hrs per day to just 30 mins. Show less



Sticky Lizard

• Design
• 1 - 100 Employee

• Marketing Manager/New Business Director

  • Jun 2010 - May 2011

  Short-term project supporting the set-up of an in-house web development & marketing agency. Building a team of web developers/designers from scratch. Project management of website builds (e.g. www.playtimes.co.uk). Developing and implementing successful digital marketing campaigns. Identifying and establishing relationships with key external providers. Short-term project supporting the set-up of an in-house web development & marketing agency. Building a team of web developers/designers from scratch. Project management of website builds (e.g. www.playtimes.co.uk). Developing and implementing successful digital marketing campaigns. Identifying and establishing relationships with key external providers.



Moneysupermarket.com

• United Kingdom
• 1 - 100 Employee

• PPC Analyst

  • Feb 2009 - Jun 2010

  Managing PPC campaigns with budgets exceeding £20m; delivering performance within ROI targets. Working with other on and offline channel teams to deliver an integrated marketing strategy. Leading projects to develop and improve operations within PPC, including adopting new tools, rebuilding performance reporting and restructuring PPC accounts. Managing PPC campaigns with budgets exceeding £20m; delivering performance within ROI targets. Working with other on and offline channel teams to deliver an integrated marketing strategy. Leading projects to develop and improve operations within PPC, including adopting new tools, rebuilding performance reporting and restructuring PPC accounts.



McCann Manchester

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Digital Media Account Manager

  • Jan 2008 - Feb 2009

  Developing and implementing effective cross-channel strategies for clients incl. Scholl, Wickes & Peugeot. Designing an effective solution to deliver local PPC campaigns for 300+ independent Peugeot dealerships. On-site path analysis for Wickes, allowing them to improve the checkout process and increase conversion rate by 40%. Developing and implementing effective cross-channel strategies for clients incl. Scholl, Wickes & Peugeot. Designing an effective solution to deliver local PPC campaigns for 300+ independent Peugeot dealerships. On-site path analysis for Wickes, allowing them to improve the checkout process and increase conversion rate by 40%.



The Search Works

• Online Audio and Video Media
• 1 - 100 Employee

• Senior Account Manager

  • Jun 2006 - Dec 2007

  Leading a total of 6 staff in the Retail Team, with an annual turnover of over £5m. Strategic lead for all clients incl. Interflora, PriceRunner and Net-a-Porter.

• Account Manager

  • Apr 2005 - Jun 2006

  Working as part of the Retail team, directly responsible for the management of clients such as Comet and Lloyds TSB CarSelect.

• Editorial Manager

  • Nov 2004 - Apr 2005

  Writing compelling PPC creative & completing comprehensive keyword research. Enhancing editorial procedures and tools to improve the quality & efficiency of output.