Founder and Consultant

• Dec 2017 - Present

"Your Greatness Shouldn't Be a Secret to Your Audience." The Content Interpreter LLC works with thought leaders, C-suite members and entrepreneurs to extract their greatness and translate it for their next great speech or presentation. Own all marketing, branding, web development, media appearances, social media and brand assets. "Your Greatness Shouldn't Be a Secret to Your Audience." The Content Interpreter LLC works with thought leaders, C-suite members and entrepreneurs to extract their greatness and translate it for their next great speech or presentation. Own all marketing, branding, web development, media appearances, social media and brand assets.

Director, Client Services & Content Strategy

• Oct 2017 - Dec 2017

Client Services Lead

• Mar 2014 - Oct 2017

Managed team of three - research head, operations manager, product/engineering head - across four locations to drive client outcomes.Collaborated with clients across two revenue streams, programmatic audience segments and SaaS subscriptions.Generated ~$200,000+ in revenue from segment sales and SaaS renewals, while increasing owned and earned media footprint by producing content such as blogs, social media, and op-eds/interviews in trade publications.

VP, Consumer Insights

• Oct 2013 - Feb 2014

Generated actionable business insights using in-house primary research with syndicated sources Presented "Opening the Mobile Wallet", emphasizing US opportunity—smartphone penetration/in-store activity. Highlighted current users’ profile, created action plan: seamless integration, money management platform partnerships. Generated actionable business insights using in-house primary research with syndicated sources Presented "Opening the Mobile Wallet", emphasizing US opportunity—smartphone penetration/in-store activity. Highlighted current users’ profile, created action plan: seamless integration, money management platform partnerships.

Senior Research Manager

• Jan 2012 - Oct 2013

Reporting to the SVP of Research, was the dedicated team member for a major consumer electronics client. Developed strategic insights improved media planning/investment, conducted primary research and authored/co-authored POVs. Led proof-of-concept study to determine ad lift on brand metrics. Garnered buy-in for another wave, commissioned same year, resulting in organic revenue. Led analysis of proprietary study on state of social media around the world (Wave). Produced many versions of the U.S. study: overall insights, Social TV, U.S. Hispanic population for client and public presentations. Show less

Supervisor, Analytics & Insight

• Feb 2011 - Jan 2012

Overseeing 3 analysts,supported strategic planning department by identifying prospects/establishing best practices.Ensured new budget allocation tool was understood/used correctly for global rollout.

Senior Analyst, Analytics and Insight

• Sep 2008 - Feb 2011

Consulted with major market research company/nationally syndicated survey of consumer perceptions of wireless carriers. Reinterpreted through lens of client's interests; examined cultural background’s impact on views of wireless devices.Informed/complemented top-level decisions about media planning going forward based on study findings.Addressed complexities of U.S. media for major wireless carrier to inform how national media efforts were impacting local markets.

Analyst, MEC MediaLab

• Jun 2007 - Aug 2008

Supported larger research team in identifying prospects for clients; establishing best practices for media investment.Determined consumer profile for blue chip clients (AT&T, Colgate, Citibank, etc.); used syndicated consumer research, justifying media placements beyond creative direction/past work through created targets.

Research Director

• Jan 2005 - May 2007

Designed primary research to better profile the listener's profile Analyzed ratings data for trending purposes Designed primary research to better profile the listener's profile Analyzed ratings data for trending purposes

Statistician/Student Caller

• Sep 2004 - May 2007

Contacted SU alumni, friends and parents for annual fund-raising campaign (raised $75,000 from 2004-2007); ensured accuracy of pledges from alumni Contacted SU alumni, friends and parents for annual fund-raising campaign (raised $75,000 from 2004-2007); ensured accuracy of pledges from alumni

Marketing/Promotions Intern

• Sep 2005 - Sep 2006

Collaborated directly with VP/Marketing & Technology to raise awareness of this web-based grocery delivery service on the Syracuse University campus Collaborated directly with VP/Marketing & Technology to raise awareness of this web-based grocery delivery service on the Syracuse University campus

Sales Assistant Intern

• Jun 2006 - Aug 2006

Provided account executives with qualitative and quantitative research Accounted for radio stations' merchandising owed Maintained client and agency purchases and records Provided account executives with qualitative and quantitative research Accounted for radio stations' merchandising owed Maintained client and agency purchases and records

Program Planning/Media Planning Intern

• Jun 2005 - Aug 2005

Screened program episodes to schedule special lineups Updated episode details and information for all programs Presented weekly industry trends to programming department Maintained tape library Screened program episodes to schedule special lineups Updated episode details and information for all programs Presented weekly industry trends to programming department Maintained tape library

Promotions Intern

• May 2004 - Aug 2004

Organized remotes to raise awareness of WXLO-FM in Worcester, MA Performed administrative duties and needs of the department Organized remotes to raise awareness of WXLO-FM in Worcester, MA Performed administrative duties and needs of the department