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Victor Zykov

Jimmy helped SOI tremendously at the time when SOI outreach program was growing very fast. He worked on all fronts, managing social media, writing great web articles about SOI marine science projects, organizing media materials, helping with video production, etc. Beyond all, Jimmy was such a pleasure to work with! Always enthusiastic, considerate, incredibly productive, well organized, and a very fast learner! I am confident that he will be very successful in all of his future endeavors. Jimmy has my strongest recommendation.

Dan Smith

Jimmy's positive attitude, curiosity to problem solve and commitment to follow through on long-term assignments were central to his success on the Cerner Earned & Social Media team. Jimmy helped navigate an important vendor switch through several hurdles, including contract negotiations and internal alignment and approval, and he helped launch a recurring digital media report in 6 months that gained widespread internal support to inform go-forward strategy. Jimmy was a wonderful addition to the team, and I strongly recommend him for future data and analytics positions.

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Experience

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Podcast Host
      • Nov 2022 - Present

      I am the co-founder and host of No Other Pod, a Sporting Kansas City and MLS focus podcast founded in September 2017. No Other Pod joined KC Sports Network in November 2022. I am the co-founder and host of No Other Pod, a Sporting Kansas City and MLS focus podcast founded in September 2017. No Other Pod joined KC Sports Network in November 2022.

    • United States
    • Government Administration
    • 400 - 500 Employee
    • Strategic Communications Manager
      • Jan 2021 - Present

      Manage the City of Olathe communications team, overseeing external and internal communications strategies to ensure effective communication about City programs, services, and activities to residents and employees.

    • Senior Communications Specialist
      • Mar 2017 - Jan 2021

      • Develop educational content for public to explain complex government initiatives, policies and procedures• Manage city website via VisionLive CMS, including updating current web content, creating new web pages and creating web governance structure• Oversee city internal communications program, helping instill organizational culture, sharing success stories, and breaking down department silos for more than 1,000 city employees working in a variety of roles in both field and office settings• Monitor Olathe brand mentions using Cision Communications Cloud and make actionable, data-driven recommendations for optimizing social media and web content strategies• Plan and organize events for both citizens and internal stakeholders, including an open house for a brand new multi-million dollar water treatment facility for guests included the Mayor, City Council members, and key industry personnel• Write and distribute news releases and stories for OlatheKS.org• Manage city email system, including writing and distributing emails to internal stakeholders, news media and the public• Use data and analytics to optimize digital communication strategies Show less

    • United States
    • Spectator Sports
    • 500 - 600 Employee
    • Social Media Content Creator
      • Mar 2018 - Nov 2019

      Conceptualized, created, and posted content on Twitter, Snapchat, and Instagram for Major League Soccer accounts with a following of more than 3 million people on game days before, during, and after games. Duties included following assigned shot lists, identifying new photo and video opportunities, creating interesting and engaging content, interviewing players after games, and more. Conceptualized, created, and posted content on Twitter, Snapchat, and Instagram for Major League Soccer accounts with a following of more than 3 million people on game days before, during, and after games. Duties included following assigned shot lists, identifying new photo and video opportunities, creating interesting and engaging content, interviewing players after games, and more.

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Assistant Editor
      • Jul 2018 - Dec 2018

      I edited and wrote breaking news stories about soccer leagues around the world, as well as covered Sporting Kansas City, MLS, and the U.S. National Teams. I edited and wrote breaking news stories about soccer leagues around the world, as well as covered Sporting Kansas City, MLS, and the U.S. National Teams.

    • Editor
      • Aug 2016 - Jul 2018

      I edited content, recorded podcasts, managed the editorial calendar, wrote weekly articles and covered breaking news for Major League Soccer website Total MLS. I edited content, recorded podcasts, managed the editorial calendar, wrote weekly articles and covered breaking news for Major League Soccer website Total MLS.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Market Research Analyst
      • Dec 2016 - Mar 2017

      • Make actionable, data-driven recommendations to inform social media, PR and marketing strategies, content development and audience engagement.• Track, compile and analyze key data for a variety of C-Suite and senior executive level reports to show marketing ROI, including share of voice and sentiment reports, quarterly summary reports for key business units and ad-hoc reports based on trending themes.• Identify trending themes, key topics, strategic opportunities and potential influencers.• Manage social and traditional media listening and analytics using Radian6 and Meltwater to monitor for major news outcomes and brand risks.• Track Cerner.com blog engagement and measure website traffic and behavior in Google Analytics. Show less

    • Sr. Program Coordinator, Social Media and Public Relations
      • Dec 2015 - Dec 2016

      • Developed content and organize content calendar for corporate Cerner social accounts, including Facebook, Twitter, LinkedIn and YouTube. • Managed Twitter account for President of Cerner, including content creation and community management on daily basis. Increased organic engagement by more than 15% since taking over his account.• Managed blog calendar from content development, including obtaining approvals from key stakeholders and SMEs, through publishing live on Cerner.com via Ektron CMS• Collaborated with internal stakeholders including brand team, digital presence team, competitive intelligence and executive presence to assure brand consistency in all marketing and communications collateral.• Worked with digital experience team to integrate social media and marketing automation platforms so social leads automatically feed into email campaigns and sales funnel.• Manage vendor and external partner relationships and negotiate contract terms. Show less

    • Non-profit Organization Management
    • 700 & Above Employee
    • Online Communications Writer
      • Mar 2014 - Dec 2015

      • Appointed to five-person team tasked with leading major rebrand of global nonprofit with annual revenue in excess of $180 million, including creating new organizational mission statement, developing new marketing and communication strategies (including new brand identity and voice), designing new creative concepts and working with agency partners on total website redesign. • Managed all aspects of organization’s social media on daily basis, including development and implementation of social strategy, content creation and community management to provide relevant and timely information to donors about initiatives, projects, programs and services. Achieved 20% growth in Facebook followers over one year period through purely organic reach. • Created and published social content to support fundraising campaigns that raised in excess of $3,000,000 per campaign. • Wrote across multiple platforms for various audiences including feature stories for Children International’s monthly eNews, quarterly magazine and blog. • Developed and wrote targeted marketing and fundraising emails. • Worked with corporate partners such as TOMS Shoes to develop co-branded content for social media campaigns on both CI and partner owned channels. • Monitored social engagement, brand mentions and brand sentiment across all social channels using Radian6 and Social Studio from Salesforce Marketing Cloud. Interpreted social analytics and data that led to actionable steps for continuous optimization of social media presence. • Produced documentary style short videos for web campaigns, PR events and social media. This includes writing the script, compiling shot list and editing in Final Cut Pro. • Proactively engaged with key brand influencers via social media, including high-value donors and celebrity sponsors. • Managed partnership with Classy.org to implement crowdsourcing platform for brand advocates and influencers to create fundraising campaigns. Show less

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Marketing and Communications Specialist
      • Aug 2013 - Jan 2014

      • Created and implemented digital marketing campaigns, including “Stoked on the Coast” short video contest for high-school students. • Monitored social media and email marketing analytics and interpreted data to create high-level reports for C-Suite executives. • Managed editorial calendars for brand’s social channels on daily basis. • Wrote, designed and distributed marketing emails using Emma email software. • Wrote and uploaded blogs to Heal the Bay website via Drupal CMS. • Created and implemented digital marketing campaigns, including “Stoked on the Coast” short video contest for high-school students. • Monitored social media and email marketing analytics and interpreted data to create high-level reports for C-Suite executives. • Managed editorial calendars for brand’s social channels on daily basis. • Wrote, designed and distributed marketing emails using Emma email software. • Wrote and uploaded blogs to Heal the Bay website via Drupal CMS.

    • United States
    • Museums, Historical Sites, and Zoos
    • 100 - 200 Employee
    • Guest Services Host
      • Sep 2013 - Dec 2013

      • Promoted California Science Center educational programming • Explained interactive exhibits to audiences and guests, including the Endeavour Space Shuttle and 188,000 gallon kelp forest tank • Assisted with event setup and facilitate guest relations at Science Center events • Promoted California Science Center educational programming • Explained interactive exhibits to audiences and guests, including the Endeavour Space Shuttle and 188,000 gallon kelp forest tank • Assisted with event setup and facilitate guest relations at Science Center events

    • Office Assistant
      • Jun 2010 - Sep 2013

      • Interacted with customers by conducting sales, answering questions, helping find products and placing orders for out of stock inventory • Maintained production order and inventory database • Provided customer service, including answering customer phone calls and emails • Interacted with customers by conducting sales, answering questions, helping find products and placing orders for out of stock inventory • Maintained production order and inventory database • Provided customer service, including answering customer phone calls and emails

    • Entertainment Providers
    • 1 - 100 Employee
    • Development Assistant
      • Jan 2013 - May 2013

      • Assisted in creation of pitch packets, including writing sample storylines and creating graphical layouts for packets using Adobe Photoshop • Wrote script coverage for potential television series and films • Researched factual information on a variety of topics for use in show development • Covered desks of Assistant to C.O.O. and Office Manager, including answering heavy volume calls and scheduling meetings • Assisted in creation of pitch packets, including writing sample storylines and creating graphical layouts for packets using Adobe Photoshop • Wrote script coverage for potential television series and films • Researched factual information on a variety of topics for use in show development • Covered desks of Assistant to C.O.O. and Office Manager, including answering heavy volume calls and scheduling meetings

    • Campaign Coordinator
      • Jan 2013 - May 2013

      • Coordinated community events culminating in “I Am East Hollywood Day.” • Secured business partnerships with local East Hollywood businesses. • Wrote daily social media postings for Facebook and Twitter and proactively engaged with fans. • Assisted with development and implementation of marketing and outreach strategies. • Coordinated community events culminating in “I Am East Hollywood Day.” • Secured business partnerships with local East Hollywood businesses. • Wrote daily social media postings for Facebook and Twitter and proactively engaged with fans. • Assisted with development and implementation of marketing and outreach strategies.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Production Management Assistant
      • Jan 2013 - Apr 2013

      • Worked at on-location shoots for television programs including OWN’s “BLACKBOARD WARS” and in-development shows • Helped organize and review deliverables for “BLACKBOARD WARS” and “ALASKA: THE LAST FRONTIER” • Researched for scripts and pitch packets for in-development shows; reviewed script of “ARGO: INSIDE STORY” for factual errors • Worked at on-location shoots for television programs including OWN’s “BLACKBOARD WARS” and in-development shows • Helped organize and review deliverables for “BLACKBOARD WARS” and “ALASKA: THE LAST FRONTIER” • Researched for scripts and pitch packets for in-development shows; reviewed script of “ARGO: INSIDE STORY” for factual errors

    • Entertainment Providers
    • 1 - 100 Employee
    • Story and Development Assistant
      • Aug 2012 - Dec 2012

      • Covered Executive Assistant desks on weekly basis, including answering and rolling heavy volume calls, using FileMaker Pro, and scheduling meetings • Wrote coverage for feature film scripts, including synopsis and comments • Managed development database of in house and competitor projects • Researched information for Executive projects and in-development scripts • Covered Executive Assistant desks on weekly basis, including answering and rolling heavy volume calls, using FileMaker Pro, and scheduling meetings • Wrote coverage for feature film scripts, including synopsis and comments • Managed development database of in house and competitor projects • Researched information for Executive projects and in-development scripts

    • Marketing and Promotions Coordinator
      • Aug 2012 - Dec 2012

      • Developed and executed marketing and promotional strategies, including press releases, newspaper stories and radio interviews. • Created and managed social media accounts, including writing and scheduling content. • Aided with planning event logistics and assisted in developing media expert panels that included high profile celebrities including hollywood producers and studio executives. • Developed and executed marketing and promotional strategies, including press releases, newspaper stories and radio interviews. • Created and managed social media accounts, including writing and scheduling content. • Aided with planning event logistics and assisted in developing media expert panels that included high profile celebrities including hollywood producers and studio executives.

    • United States
    • Maritime Transportation
    • 1 - 100 Employee
    • Communications Specialist
      • Jun 2012 - Sep 2012

      • Managed daily social media calendar on all social networks. • Wrote informative articles and blog posts about projects for SOI website. • Assisted in production of 3-5 minute web videos showcasing SOI projects and research. • Organized and maintained digital media content database. • Managed daily social media calendar on all social networks. • Wrote informative articles and blog posts about projects for SOI website. • Assisted in production of 3-5 minute web videos showcasing SOI projects and research. • Organized and maintained digital media content database.

    • Media Production
    • Production Assistant
      • 2010 - Jun 2012

      • Set up lighting and audio equipment for “Silk Espresso” and “Matt Wand for East County” commercials, assistant camera operator for shoots, and ran slate • Conducted location surveys for film shoots • Photographed locations and objects for online multimedia campaigns • Set up lighting and audio equipment for “Silk Espresso” and “Matt Wand for East County” commercials, assistant camera operator for shoots, and ran slate • Conducted location surveys for film shoots • Photographed locations and objects for online multimedia campaigns

Education

  • University of Southern California
    Master of Communication Management (M.C.M.), Communication Management
    2012 - 2013
  • University of Southern California
    Master of Science (M.S), Marine Environmental Biology
    2011 - 2012
  • University of Southern California
    Bachelor’s Degree, Biological Sciences
    2008 - 2012

Community

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