Experience

Union Square Alliance (Business Improvement District)

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing & Communications Associate

  • Sep 2023 - Present

  San Francisco, California, United States

• Digital Marketing Associate

  • Sep 2022 - Sep 2023

  San Francisco, California, United States



Covid Act Now

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing and Analytics Manager

  • Aug 2020 - Sep 2022

  • Achieved record growth, improved engagement, and established viral presence across all platforms (Impressions: 1.2M Facebook, 6M Twitter, 950K Instagram, Tik Tok: 5M). • Developed content to help users understand, interpret, and apply Covid Act Now’s data including the annotated COVID animated time-lapse featured by Forbes and Fast Company. • Aggregated consumer feedback and monitored COVID trends (Inbox reports, direct messages, comments, Tweetdeck, Google Trends) to inform content… Show more • Achieved record growth, improved engagement, and established viral presence across all platforms (Impressions: 1.2M Facebook, 6M Twitter, 950K Instagram, Tik Tok: 5M). • Developed content to help users understand, interpret, and apply Covid Act Now’s data including the annotated COVID animated time-lapse featured by Forbes and Fast Company. • Aggregated consumer feedback and monitored COVID trends (Inbox reports, direct messages, comments, Tweetdeck, Google Trends) to inform content creation and build knowledge, expertise, and credibility in the COVID space. • Audited and reported on weekly analytics reports for distribution channels including social platforms (Sprout Social), web (Google Analytics, Google Adwords, Google Search Console, Google Ads), and Newsletter (campaign monitor). Show less



Levi Strauss & Co.

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• US Wholesale Brand Marketing Coordinator

  • Aug 2019 - Aug 2020

  San Francisco, California • Executed marketing campaigns & digital creative development across the LS&Co denim portfolio (Levi’s®, Signature by Levi Strauss & Co.TM & DENIZEN® from Levi’s®) and various accounts (including but not limited to Target, Walmart, Blain’s, Tilly’s and DTLR) to drive an elevated and cohesive brand experience in market. • Delivered projects simultaneously of varying complexity, scope, timing & criteria (IE: social media, creative assets, on-floor support and photo shoots). • Led Signature… Show more • Executed marketing campaigns & digital creative development across the LS&Co denim portfolio (Levi’s®, Signature by Levi Strauss & Co.TM & DENIZEN® from Levi’s®) and various accounts (including but not limited to Target, Walmart, Blain’s, Tilly’s and DTLR) to drive an elevated and cohesive brand experience in market. • Delivered projects simultaneously of varying complexity, scope, timing & criteria (IE: social media, creative assets, on-floor support and photo shoots). • Led Signature & DENIZEN Global/US social media (paid, influencer & organic). Served as primary contact between social agency + internal stakeholders, researched competitive landscape, monitored ROI total business. • Built strong relationships w/ cross-functional partners through regular meetings & email correspondence (Internal: On-Floor, Global marketing, merchandising, sales and External: account marketing + media partners and creative + social agencies).

• Marketing Intern

  • Jun 2019 - Aug 2019

  • Presented Gen Z marketing opportunity to LS&Co. Executive Leadership team. Identifying pain points and purchasing habits of target consumers through surveys, focus groups, and secondary research. • Recommended a social media launch strategy for global expansion into India (DENIZEN) and Mexico (Signature). • Executed a company wide event by working with screenprinters, catering team, and photographer all within a $12K budget.



University of California, Berkeley

• United States
• Higher Education
• 700 & Above Employee

• Transportation Demand Management Intern

  • Aug 2018 - Jul 2019

  Berkeley • Collaborated with transportation entities (BayWheels, AC Transit) & campus organizations to promote alternative transportation modes, advocated for a student referendum & distributed free Bike Memberships. • Created a comprehensive 40 pg Transportation Handbook to educate & raise awareness about travel options to & from campus. • Served as a board member on AC Transit’s Student committee: communicated route changes, voiced student concerns, & helped AC Transit’s overall branding &… Show more • Collaborated with transportation entities (BayWheels, AC Transit) & campus organizations to promote alternative transportation modes, advocated for a student referendum & distributed free Bike Memberships. • Created a comprehensive 40 pg Transportation Handbook to educate & raise awareness about travel options to & from campus. • Served as a board member on AC Transit’s Student committee: communicated route changes, voiced student concerns, & helped AC Transit’s overall branding & relationship with Berkeley students. Show less



Crossroads Trading

• United States
• Retail Apparel and Fashion
• 200 - 300 Employee

• Corporate Marketing and Communications Intern

  • Jan 2018 - Dec 2018

  San Francisco Bay Area • Worked directly with Training Lead and Director of Marketing to assist in corporate event management by coordinating event catering, icebreakers and team building activities, researching event venues, requesting proposals and providing budget-matched recommendations. • Created and delivered weekly customer email blasts utilizing Constant Contact program, initiating a new email marketing tactic that resulted in increased weekly company website traffic. • Collaborated with UC Berkeley… Show more • Worked directly with Training Lead and Director of Marketing to assist in corporate event management by coordinating event catering, icebreakers and team building activities, researching event venues, requesting proposals and providing budget-matched recommendations. • Created and delivered weekly customer email blasts utilizing Constant Contact program, initiating a new email marketing tactic that resulted in increased weekly company website traffic. • Collaborated with UC Berkeley Film Club to produce video content for Linkedin. Show less



Business Careers in Entertainment Association

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Vice President of External Affairs

  • Jan 2018 - May 2018

  • Oversee completion and execution of weekly marketing plans through tabling, announcements, and social media campaigns. • Maintain social media presence regularly on @CalBCEC Facebook, Twitter, and Instagram. • Create Facebook event + post-event posts for 8+ networking events throughout the course of the semester.

• Director of Fashion

  • Jun 2017 - Jan 2018

  • Planned and marketed a fashion networking event for 90 attendees with professionals representing various companies and roles. • Secured professionals from Benefit, Pop Sugar, and Sephora through cold emailing and leveraging Linkedin. • Lead a committee of 8 members educating and mentoring them through professional development and industry education.



ASUC Student Union

• United States
• Higher Education
• 100 - 200 Employee

• Social Media Marketing Intern

  • Aug 2016 - May 2018

  Cal Student Store • Assisted in the creation and editing of written, video, and photo content to promote student life and school pride. • Expanded brand recognition by increasing followers 65%.



Downtown Fresno Partnership

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Social Media Intern

  • May 2017 - Jun 2017

  Fresno, California Area • Managed @CArtHopFresno, @TheMarketonKern, @DowntownFresno, and @FultonG.BerryFanClub. • Expanded brand recognition by increasing followers 400% and average likes per picture 900% within 2 months. • Created content featuring development sites, new businesses, art, farmer’s markets and foodtrucks.



University of California, Berkeley

• United States
• Higher Education
• 700 & Above Employee

• Vice President of Community Development

  • May 2016 - Jun 2017

  Berkeley, California • Planned various club-wide events including an overnight retreat, banquet, holiday socials, and community dinner. • Worked within a budget of $2000 per semester. • Created itineraries, arranged transportation, and delegated tasks to a committee of 5 people.

• Corporate Relations Committee

  • Sep 2015 - May 2016

  Berkeley, California As a Corporate Relations committee member, I correspond with potential club sponsors in Bay Area community, interact with current sponsors at corporate events and hand write thank you notes. With my committee, I participated in Pricewaterhouse Coopers Case Competition. I market the club on campus by passing out flyers once a week on Sproul.



Cal Alumni Student Association

• United States
• Program Development
• 1 - 100 Employee

• Director of Alumni Engagement

  • May 2016 - Jun 2017

  Facilitate strong relationships with Berkeley Alumni, connecting current students to this resource through monthly speaker panels organized around a theme. Lead a group of two committee members, delegate tasks and monitor progress while being accepting of new ideas.

• Campus Relations Committee Outreach Coordinator

  • Sep 2015 - May 2016

  Berkeley, California Host networking events to connect Alumni with current students such as Top Dogs with Top Dogs and Legacy Night Organize information through excel such as contact information of sponsors and members Scheduled site visits for members to negotiate sponsorships for events Reached out to clubs on campus to participate in a Club Rush Event for incoming freshman at the Overnight Stay Program