Julie Candelon
Fractional CMO / VP Demand Generation / Advisor - CEO at JMarketing at JM@rketing- Claim this Profile
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French Native or bilingual proficiency
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Italian Elementary proficiency
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Bio
Christopher Strachan
I've had the pleasure of working with Julie on a number of marketing projects over the years. Julie has a no-nonsense style that helps galvanize senior leadership around a strategically sound, results-driven program. Together we have delivered successful demand-generation campaigns, content marketing, Account Based Marketing, and many more. Julie is an exceptional worker and will be a great addition to any senior team.
Marie Frochen
I had the pleasure to work with Julie on multiple projects for the last 4 years. She is an exceptional Marketing expert and speaker on the topic of Marketing strategy. She gave several workshops during our startups acceleration programs in San Francisco. She differs from other people in the marketing industry and has in-depth practical knowledge. Through the years, she provided so much advice and support to our entrepreneurs. I would always recommend Julie to any startups in need of Marketing strategy for the US Market and I look forward to our future collaboration.
Giorgio Regni
I had the pleasure of working with Julie for a few years at Scality. She's an expert in modern marketing techniques, result oriented, focused and has a great artistic eye. Julie is always ready to put in the energy and time to get the job done and I am happy to recommend her to any company.
Christopher Strachan
I've had the pleasure of working with Julie on a number of marketing projects over the years. Julie has a no-nonsense style that helps galvanize senior leadership around a strategically sound, results-driven program. Together we have delivered successful demand-generation campaigns, content marketing, Account Based Marketing, and many more. Julie is an exceptional worker and will be a great addition to any senior team.
Marie Frochen
I had the pleasure to work with Julie on multiple projects for the last 4 years. She is an exceptional Marketing expert and speaker on the topic of Marketing strategy. She gave several workshops during our startups acceleration programs in San Francisco. She differs from other people in the marketing industry and has in-depth practical knowledge. Through the years, she provided so much advice and support to our entrepreneurs. I would always recommend Julie to any startups in need of Marketing strategy for the US Market and I look forward to our future collaboration.
Giorgio Regni
I had the pleasure of working with Julie for a few years at Scality. She's an expert in modern marketing techniques, result oriented, focused and has a great artistic eye. Julie is always ready to put in the energy and time to get the job done and I am happy to recommend her to any company.
Christopher Strachan
I've had the pleasure of working with Julie on a number of marketing projects over the years. Julie has a no-nonsense style that helps galvanize senior leadership around a strategically sound, results-driven program. Together we have delivered successful demand-generation campaigns, content marketing, Account Based Marketing, and many more. Julie is an exceptional worker and will be a great addition to any senior team.
Marie Frochen
I had the pleasure to work with Julie on multiple projects for the last 4 years. She is an exceptional Marketing expert and speaker on the topic of Marketing strategy. She gave several workshops during our startups acceleration programs in San Francisco. She differs from other people in the marketing industry and has in-depth practical knowledge. Through the years, she provided so much advice and support to our entrepreneurs. I would always recommend Julie to any startups in need of Marketing strategy for the US Market and I look forward to our future collaboration.
Giorgio Regni
I had the pleasure of working with Julie for a few years at Scality. She's an expert in modern marketing techniques, result oriented, focused and has a great artistic eye. Julie is always ready to put in the energy and time to get the job done and I am happy to recommend her to any company.
Christopher Strachan
I've had the pleasure of working with Julie on a number of marketing projects over the years. Julie has a no-nonsense style that helps galvanize senior leadership around a strategically sound, results-driven program. Together we have delivered successful demand-generation campaigns, content marketing, Account Based Marketing, and many more. Julie is an exceptional worker and will be a great addition to any senior team.
Marie Frochen
I had the pleasure to work with Julie on multiple projects for the last 4 years. She is an exceptional Marketing expert and speaker on the topic of Marketing strategy. She gave several workshops during our startups acceleration programs in San Francisco. She differs from other people in the marketing industry and has in-depth practical knowledge. Through the years, she provided so much advice and support to our entrepreneurs. I would always recommend Julie to any startups in need of Marketing strategy for the US Market and I look forward to our future collaboration.
Giorgio Regni
I had the pleasure of working with Julie for a few years at Scality. She's an expert in modern marketing techniques, result oriented, focused and has a great artistic eye. Julie is always ready to put in the energy and time to get the job done and I am happy to recommend her to any company.
Credentials
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Account-Based Marketing (ABM) Strategist Certification: Expert Level
DemandbaseApr, 2018- Nov, 2024 -
Gamification: The application of game elements and digital game design techniques to business and social impact challenges
University of Pennsylvania, Online ProgramJan, 2012- Nov, 2024 -
Digital Design Certificate
University of California, San DiegoJan, 2010- Nov, 2024 -
Inbound Marketing Certified Professional
Inbound Marketing University (Hubspot)Jan, 2009- Nov, 2024
Experience
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JM@rketing
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United States
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Advertising Services
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1 - 100 Employee
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Fractional CMO / VP Demand Generation / Advisor - CEO at JMarketing
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2009 - Present
JM@rketing is an outsourced revenue marketing firm. We provide marketing strategy and execution for corporations, start-ups, and non-profits looking to fully leverage digital marketing to generate leads, increase brand awareness, and grow sales.Customers include NVidia, Amazon, RingCentral, Kentik, Scality, Cumulus Networks, House of Brick, Certain, EditShare... We serve venture-backed startups & Fortune 500 B2B companies in a wide range of industries: Enterprise Software, Cybersecurity, SaaS/Cloud Services, AI, Data Management, Storage, IT Infrastructure, Telecom, FinTech, Open Source, MarTech, HRTech, EdTech, Non-Profits...Serving clients around the world through:=> GTM & Marketing Strategy, Sales Alignement=> Programs execution, Launches, PLG=> Demand Generation/Acceleration: demand gen programs, lead gen, nurturing, account-based marketing (ABM), personalization, email marketing, SDRs management...=> Marketing Operations & Automation: scoring, attribution, intent, analytics & reporting...=> Manage, Grow, and Optimize Web Presence => Content Marketing and SEO=> Advertising, PPC, Display, Social advertising, Syndication, Remarketing...=> Inbound & Social Media=> Webinars & Events Marketing=> Customer Engagement and Community Management=> ... Show less
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Professional Speaker / Trainer - B2B Marketing & Demand Generation
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2009 - Present
Regular trainings, classes and speaking engagements with international groups and universities including Scripps Hospital, Microsoft, Cumulus Networks, HEC MBA Programs, Institut Mines-Telecom, Business in France, French Tech Hub, ESCEN Business School... Jury for tech startup competitions such as the French American Business Awards.
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How Women Invest
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Limited Partner
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2021 - Present
Disrupting the venture landscape by increasing the % invested in female-founded companies & increasing the number of women leading in venture capital. How Women Invest is an early-stage women-led venture firm that invests solely in women founders. To learn more: https://www.howwomeninvest.com/ Disrupting the venture landscape by increasing the % invested in female-founded companies & increasing the number of women leading in venture capital. How Women Invest is an early-stage women-led venture firm that invests solely in women founders. To learn more: https://www.howwomeninvest.com/
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How Women Lead
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Global Advisor
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2023 - Present
The Global Advisor program is designed to advance and support the Women Leaders for the World (WLW) fellows to achieve breakthroughs in their leadership and impact. Global Advisors serve as a sounding board and thought partner on strategic issues as well as tactical implementation when possible. As Global Advisors we get to engage with leaders and solutions on a global scale and shape the future of women leaders by inspiring them to turn their big visions into actions.
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Marketing Affinity Group Co-Lead
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2023 - Present
How Women Lead created Membership Based Affinity Groups to demystify and share the board journey process, positioning, resources, and to connect with like-minded women. These affinity groups are meant for both board directors and aspiring board directors who identify under a certain affinity ranging from career field, industry, race, & sexuality. Our goal in creating these Affinity Groups is to create spaces that bridge the gap.
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Volunteer
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2020 - Present
How Women Lead is a network of 16,000 professional women. This platform is for women to connect, learn, find purpose, and make an impact. We work with experienced women in senior positions to propel their impact and influence through training, connections, personal and professional support, movement building, and legislation change.
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Doolafit
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United States
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Wellness and Fitness Services
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Co Founder & CMO
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2014 - 2015
Health & wellness startup initially targeting women with an IoT device. The project is now pivoting and, while I still happily discuss it with the CEO on a regular basis, I am no longer keeping the same level of commitment on top of my own outsourced marketing business. Health & wellness startup initially targeting women with an IoT device. The project is now pivoting and, while I still happily discuss it with the CEO on a regular basis, I am no longer keeping the same level of commitment on top of my own outsourced marketing business.
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AlwaysOn
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San Francisco Bay Area
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Chief Marketing Officer
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2012 - 2013
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Silicon Valley and around the globe. AO editorial & event programming covers digital media, entertainment, cloud computing, mobile technology, and greentech. Tony Perkins, co-founder of Red Herring magazine and CEO of AO, helped ignite the social media revolution in 2003, and is now launching a completely new online media and social network with enhanced social networking and social data recommendations and analytics. Employed full time until the company lost funding Achievements: => Designed and drove a comprehensive demand generation program => Initiated and developed new major strategic partnerships including the launch of an online event TV (key differentiator in the tech event industry for sponsoring and sales) or the launch of an International event in partnership with the Australian Government, medias and other top organizations… => Led a cross-functional team that launched and managed 7 major events on time and on budget Show less
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Reed Business Information
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IT Services and IT Consulting
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700 & Above Employee
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Senior Product Marketing Manager
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2004 - 2009
Senior Product Marketing Manager | 2005 to 2009 • Design, promote and manage a high volume, high frequency portfolio of 50+ paying events per year • Determine on/off-line marketing and communication strategy • Responsible for activity strategic monitoring • Specialized on “Information Technology Executives” market Achievements: ==> Developed an ecosystem of experts, speakers and influencers to rely on of product design and promotion ==> Elevated market penetration by increasing annual category sales by 140% thanks to new segments launches, innovative marketing strategy and new partnerships ==> Increased our Annual IT Congress profitability from 32% to 56% thanks to customer needs assessment, an innovative positioning and a new go-to-market strategy Product Manager | 2004 to 2005 Research, develop and produce niche-oriented conferences and trainings for business executives - Conduct market research on potential conference topics, identify new target markets, - Manage complete conferences life cycle: develop, test, launch and manage on site Achievements: ==> Created 3 best-sellers based on market research and product testing ==> Identified new target markets and micro audience profiles with high conversion rates Show less
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Hewlett Packard Enterprise
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Corporate Marketing Communication Specialist - Telecom Software Division
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Mar 2001 - Aug 2002
Achievements: - Created and maintained sales enablement tools, marketing/promotion tools, websites, webinars… - Coordinated worldwide events - Improved drastically collaboration with ww sales and pre-sales teams Achievements: - Created and maintained sales enablement tools, marketing/promotion tools, websites, webinars… - Coordinated worldwide events - Improved drastically collaboration with ww sales and pre-sales teams
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Education
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1999 - 2003
SKEMA Business School
Master of Science in Management, B2B Marketing -
1997 - 1999
Lycée Saliège
Classes Preparatoires
