Experience

Jones Knowles Ritchie

• United Kingdom
• Advertising Services
• 500 - 600 Employee

• CEO China

  • Nov 2021 - Present

  Jones Knowles Ritchie (JKR) is a design-led creative company with offices in London, New York and Shanghai. The 300-strong team believe in designing brands from the idea out to drive growth, build distinctiveness and create engagement. Since its inception in 1990, JKR has partnered with companies including Unilever, Kraft and Mars Inc through to category disruptors Hippeas, Ugly and The Gut Stuff. Recently recognised as D&AD's most awarded design agency for a second year running and listed on The Sunday Times HSBC International Track 200, the global team have also won, spoken and judged at the industry’s top events including Advertising Week, Cannes, Clios, D&AD, Dubai Lynx, Design Week, Fast Company Innovation Festival, Eurobest and Spikes Asia. Visit www.jkrglobal.com to learn more.



British Chamber of Commerce Shanghai (BritCham Shanghai)

• China
• Non-profit Organizations
• 1 - 100 Employee

• Creative Industries and Marketing Committee - Board Member

  • Nov 2021 - Present

  Member of the board of BritCham's Creative Industries and Marketing Committee. Supporting, connecting and shaping the future of creative and marketing opportunities for businesses and talent between the UK and China. Member of the board of BritCham's Creative Industries and Marketing Committee. Supporting, connecting and shaping the future of creative and marketing opportunities for businesses and talent between the UK and China.



Orbit Startups

• China
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Mentor at SOSV - Orbit Startups

  • 2020 - Present

  At Orbit Startups, I mentor selected founders on strategy, and branding. Orbit Startups is the first and longest-running startup program in Asia based out of Shanghai, Taipei, Kuala Lumpur, and Seoul. Orbit is part of SOSV, a global venture capital firm with over US$1.3 billion in assets under management and currently deploying a US$277 million flagship fund SOSV IV. Orbit Startups encompasses SOSV’s MOX and Chinaccelerator programs that cover the geographies of Southeast and South Asia, the Middle East, Africa and Latin America. The program provides hands-on support for partnerships, business development, fundraising and growth combined with an initial investment package of US$150,000 with millions available in follow-on funding.



Shanghai Jiao Tong University

• China
• Higher Education
• 700 & Above Employee

• Lecturer

  • Jan 2021 - Present

  Lecturer for Global Executive Business Administration (Global EBA) program at SJTU on topics around Branding, Brand Innovation, Strategy and Transformation. Lecturer for Global Executive Business Administration (Global EBA) program at SJTU on topics around Branding, Brand Innovation, Strategy and Transformation.



Labbrand Group

• China
• Business Consulting and Services
• 1 - 100 Employee

• VP

  • Jan 2020 - Oct 2021

  LABBRAND GROUP (LABBRAND, MADJOR, SPRINGPILLAR) is a multinational consulting corporation headquartered in Shanghai, China. We invigorate our clients’ businesses through our branding methods formed by brand innovations, digital experience development, and cultural transformation. Through our branding methods, we create value for the entire organization across Marketing, Sales, Innovation, HR and R&D. We believe that Implementing branding methods accelerates C-level teams towards realized potential. Branding methods are the most crucial component for growth in companies, organizations and institutions. They are essential for driving purposeful business and strengthening the adaptability to the ever-changing business environment. LABBRAND GROUP partners with over 8% of Fortune Global 500 worldwide, including 26 of the largest US-based companies.



Labbrand

• China
• Business Consulting and Services
• 1 - 100 Employee

• General Manager

  • Dec 2019 - Oct 2021

  LABBRAND, a LABBRAND GROUP company, is a leading global brand consultancy founded in China in 2005 with offices in Paris, New York, Singapore, and Vancouver. As your Guiding Partner for Brand Innovations, we offer comprehensive consultancy on naming, branding and innovations to create and develop impactful brands. Through seamless coordination of our expertise in insights, strategy, naming and design, we translate brand ideas into impactful identities and experiences that strengthen your brand equity.

• Vice GM

  • Jan 2018 - Dec 2019

• Director Corporate Branding

  • Sep 2016 - Dec 2017



RH Marine Group (previously Imtech)

• Shanghai

• Marketing and Communications Asia Pacific

  • Feb 2012 - Aug 2016

  Marketing, Communications (internal, external, crisis), Brand Management, PR, CRM, Business Intelligence and CSR reporting and improvement plan for the region. Part of global Corporate Marketing & Communication team managing global marketing projects and responsible for the Asia region. Reporting to HQ, The Netherlands directly. Marketing, Communications (internal, external, crisis), Brand Management, PR, CRM, Business Intelligence and CSR reporting and improvement plan for the region. Part of global Corporate Marketing & Communication team managing global marketing projects and responsible for the Asia region. Reporting to HQ, The Netherlands directly.



Royal Imtech N.V

• Appliances, Electrical, and Electronics Manufacturing
• 400 - 500 Employee

• Marketing and Communication Manager Imtech Marine China

  • Feb 2011 - Jan 2012

  [second rotation role under management development program] Assigned as Marketing Communication Manager and worked for Imtech Marine China covering 8 locations within Greater China.- devised the implementation of the marketing function within China.- assist the Area director in bringing the 2 operations in line, producing and rolling out of the business plan - lead the collaboration between Imtech companies in China to increase the client awareness within the company and product groupsProfile Imtech MarineImtech Marine (headquarters in Rotterdam) is a leading company in the global maritime market, operating as a full-service provider and system integrator of tailor-made, innovative and sustainable technology solutions covering the whole ship. Imtech Marine specialises in automation (platform and engine room), navigation, communication and connectivity solutions, propulsion systems, power generation and distribution, HVAC (heating, ventilation and air conditioning), ship motion control, information technology, entertainment and port services. Imtech Marine provides innovative systems and reliable maintenance services around the world during the full lifetime of the ship. The company employs approx. 2,400 staff at almost 100 offices in 30 countries, based along shipping routes and close to shipbuilding centres.

• Young Capital - Management Trainee at Royal Imtech NV

  • Feb 2010 - Jan 2012

  Headhunted for the Management Development Program for high potentials within the holding, covering two rotation roles of 1 year each. The aim of the program is to train and shape the Imtech leaders of the future. - One of the first persons to be assigned in a role abroad while participating in the program.- Coached personally by the CEO of the holding for the two years.Royal Imtech N.V. is a technical solutions provider in the fields of electrical solutions, ICT (information and communication technology) and mechanical solutions. With 26,000 employees, Imtech achieves annual revenue of approx. 5 billion euro.Imtech holds attractive positions in the buildings and industry markets in the Netherlands, Belgium, Luxembourg, Germany, Austria, Eastern Europe, Sweden, Norway, Finland, the UK, Ireland and Spain, the European markets of ICT and Traffic as well as in the global marine market. In total Imtech serves 24,000 customers.Imtech offers integrated and multidisciplinary total solutions that lead to better business processes and more efficiency for customers and the customers they, in their turn, serve. Imtech also offers solutions that contribute towards a sustainable society - for example, in the areas of energy, the environment, water and traffic.

• Marketing at Imtech ICT Business Solutions

  • Feb 2010 - Jan 2011

  [First rotation role under management development program]Assigned to and worked on several challenging projects in the field of Marketing and Sales for Imtech ICT Business Solutions including the set up of the Microsoft Solution Platform, a collaboration between the 7 business units to further innovate and drive the combined sales of the Microsoft portfolio.



Nike

• United States
• Retail
• 700 & Above Employee

• Nike Brand Connections, Rapid Emerging Markets

  • 2008 - 2009

  Managed and coordinated on- and offline executions within the Rapid Emerging Markets (Russia, Baltics, Balkans, Turkey, Saudia Arabia, UAE, South Africa). Led the NFC Project Researched the potential of Near Field Communication (NFC) technology to become an effective marketing tool and its ability to leverage the consumer connectivity and expand the brand experience relevant to several consumer segments. During this period I was working together with 1 of the biggest players of telecommunications in the world to establish this pilot.



Brussee

• The Hague Area, Netherlands

• Managing Partner

  • Jan 2004 - Dec 2008

  Wholesale of seasonal and year-round giftware, natural home décor and florist supplies. Managing daily operations Sourcing from Asia, Eastern Europe and Africa Restructering of product silo's and portfolio Developed and supported partnerships e.g. in Middle East, United Arabic Emirates Wholesale of seasonal and year-round giftware, natural home décor and florist supplies. Managing daily operations Sourcing from Asia, Eastern Europe and Africa Restructering of product silo's and portfolio Developed and supported partnerships e.g. in Middle East, United Arabic Emirates