Bernard Lee

ONLINE ATTORNEY MARKETING | WEBSITE DESIGN | SEO | PPC (Google Ads) | SOCIAL MEDIA MARKETING at RizeUp Media -Lawyer Digital Marketing & Client Development
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Location
Greater Sacramento, US

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Mark Hackard

We've worked with Bernard for a year and a half, and he's been a top-level business marketing consultant for Hackard Law. He's quick and responsive to client needs and has a sophisticated perspective on the Northern California legal marketing landscape. We highly recommend Bernard Lee and consider him a friend!

Michael Hackard

Bernard is our "go to guy" when it comes to legal marketing. He is conscientious, smart and a good guy. We at Hackard Law give Bernard our highest recommendations.

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Experience

    • ONLINE ATTORNEY MARKETING | WEBSITE DESIGN | SEO | PPC (Google Ads) | SOCIAL MEDIA MARKETING
      • Feb 2014 - Present

      ▶︎𝑴𝒀 𝑴𝑰𝑺𝑺𝑰𝑶𝑵: I help law firms bring in new clients so that they don’t have to worry about their marketing and can focus on what they do best, practicing law.▪️Most attorneys get a majority of their clients through referrals from friends, family, past clients and other attorneys.▪️Many of them want to supplement their potential new clients with online marketing but don’t know where to start and/or end up throwing money away on things or services that don’t work.▪️I sit down with each client and strategize with each client and customize a strategy based on the type of law they practice, geographical location firm goals.▶︎𝐇𝐎𝐖 𝐈𝐓'𝐒 𝐃𝐎𝐍𝐄:▪️Custom Website Design- Creates a professional look that increases the chance that when someone visits your website (from referrals or marketing) they pick up the phone and call you.▪️SEO (Search Engine Optimization)- This is a fantasy word us internet nerds like to use that means we get you to show up when someone is searching on the internet for an attorney.▪️PPC (Pay Per Click)- This is what you use to get the phone ringing tomorrow!! Google is the largest search engine in the country, and they sell ad space and you can leverage it (Think HUGE billboard on the BIGGEST highway). We build and manage these campaigns for you, so it is done right.▪️Social Media Management and Advertising- We use Facebook, Instagram, LinkedIn and Twitter to brand your firm and/or get new leads.▶︎𝑾𝑯𝑨𝑻 𝑶𝑻𝑯𝑬𝑹𝑺 𝑨𝑹𝑬 𝑺𝑨𝒀𝑰𝑵𝑮: “Bernard, thank you so much, I have never had anyone follow-up like you did on a potential intake. You are blowing me away."-Travis Black

    • CUSTOM DESIGN LAW FIRM WEBSITES | CUSTOM LAW FIRM CONTENT GENERATION
      • Feb 2014 - Present

      ▶︎𝐖𝐇𝐘 𝐈𝐓'𝐒 𝐈𝐌𝐏𝐎𝐑𝐓𝐀𝐍𝐓: A website is often your first impression on a potential client and a great website is the difference between making money and losing money. Data shows that the average person is looking at 5-7 websites before they pick an attorney. Are you winning that beauty pageant? If I looked at your website and your top 5 competitors, would I choose you? If you are wanting your website to generate new leads and show up when people are searching for an attorney, make sure it is set up that way from the beginning. In order for a website to show up in a Google search it has to be optimized correctly. Custom content does two things, makes you look like an expert in that particular area of law and alerts Google to serve up your website when people are searching for an attorney in that particular practice area. I make sure that the websites not only look great but also produce new business.▶︎𝐖𝐇𝐀𝐓 𝐘𝐎𝐔 𝐆𝐄𝐓:▪️Custom Website designed specifically to convert more of your visitors into clients and attract new business.▪️Custom Design will be created to appeal to your target audience (type of law, geographical location and demographics) and help turn them into clients.▪️ Unique Custom Content will be written for each website.▪️Website are built and optimized so it will show up in the search results when people are looking for an attorney.▪️Website are built to show up locally, regionally or nationally based on preference.▶︎𝐖𝐇𝐀𝐓 𝐎𝐓𝐇𝐄𝐑𝐒 𝐀𝐑𝐄 𝐒𝐀𝐘𝐈𝐍𝐆:"We have tried three different web development companies and RizeUp is really the strategic partner we were looking for. They went beyond just putting up a website. They focused on what made our firm different and our goals regarding which clients to reach. I truly feel that we have the right Marketing Strategy partnership with RizeUp."-Drummond McCunn, Owner of McCunn Law

    • SEARCH ENGINE OPTIMIZATION FOR LAW FIRM WEBSITES | SEO FOR ATTORNEYS | DIGITAL MARKETING FOR LAWYERS
      • Feb 2014 - Present

      ▶︎𝐖𝐇𝐎 𝐆𝐄𝐓𝐒 𝐑𝐄𝐒𝐔𝐋𝐓𝐒 𝐖𝐈𝐓𝐇 𝐌𝐄: Small to medium sized law firms get the best results and maximum value from my services.▶︎𝐇𝐄𝐑𝐄'𝐒 𝐖𝐇𝐀𝐓 𝐈 𝐃𝐎: I meet with each client to better understand their needs and goals. I figure out what type of clients they are looking to attract, what geographical location they are wanting to target, how many new clients do they want to see each month, and how quickly are they wanting to grow. Based on these answers we put together a plan to accomplish these goals. I allow you to concentrate on what you do best practice law. I put together a plan that will only be limited by your market size and advertising budget.▶︎𝐇𝐎𝐖 𝐈𝐓 𝐖𝐎𝐑𝐊𝐒:▪️I listen to your firm’s goals, desired outcomes, and expectations to see if we are a good fit▪️I review your website and online presence so that I can make recommendations that will increase you online visibility.▪️We either:A.) Carry over what you currently have and build upon the existing foundation.B.) Build a new website and content that effectively sell your services, decrease client acquisition cost, and maximize lead volume▪️SEO is not something that is done once, and the job is complete. Google wants to see content and backlinks added on a consistent basis. I put together an ongoing plan based on your goals and competition in the market.Not everyone will qualify. I only work with firms who are serious about generating leads & cases via the internet. You invest in a solution and I provide.

    • GOOGLE ADS MANAGEMENT FOR LAW FIRMS | LAW FIRM PPC | PAID ADS FOR ATTORNEYS
      • Feb 2014 - Present

      ▶︎𝐖𝐇𝐎 𝐆𝐄𝐓𝐒 𝐑𝐄𝐒𝐔𝐋𝐓𝐒 𝐖𝐈𝐓𝐇 𝐌𝐄: Law Firms that need/want new business right away and who can answer the phone consistently.▶︎𝐖𝐇𝐘 𝐈𝐓'𝐒 𝐈𝐌𝐏𝐎𝐑𝐓𝐀𝐍𝐓: PPC/Pay Per Click Ads/Google Ads are all the same thing. Leveraging PPC is a way to get the phone ringing right away. This allows you to “cut to the front of the line” on a Google search and get business in the door immediately. This might be especially important to generate cash flow for your business as your website/SEO (organic marketing) gains traction and grows. Or potentially you want to be first to market when new laws change, or certain trends are happening in the industry and you want to be in front of potential new clients before the competition does.▶︎𝐇𝐎𝐖 𝐈𝐓 𝐖𝐎𝐑𝐊𝐒:▪️I listen to your firm’s goals, desired outcomes, and set expectations.▪️I do research to figure out what keywords/terms your potential clients are using to look for an attorney like you.▪️We either:A.) Use your website as the landing page (if we think it will convert well)B.) Build a new landing that effectively sell your services and convert visitors into contacts.▪️Set a up phone call and email tracking system so you know what clients are being generated from this campaign.▶︎𝐖𝐇𝐀𝐓 𝐎𝐓𝐇𝐄𝐑𝐒 𝐀𝐑𝐄 𝐒𝐀𝐘𝐈𝐍𝐆:"RizeUp Media has taken an active, turnkey approach to our digital marketing. They provide a strategic, integrated and cost-effective marketing plan that is tailored to our short- and long-term revenue growth objectives. I have worked with Bo Bryant & Travis Hoechlin for several years now and their expertise, sincerity and insight has been instrumental to our firm’s success."– Jason Martinez, Owner of RM Law Group"Bernard is our "go to guy" when it comes to legal marketing. He is conscientious, smart and a good guy. We at Hackard Law give Bernard our highest recommendations."- Mike Hackard, Hackard Law Firm

    • SOCIAL MEDIA MARKETING FOR LAWERS | FACEBOOK ADS FOR LAW FIRMS | REPUTATION MANAGEMENT
      • Feb 2014 - Present

      ▶︎𝐖𝐇𝐘 𝐈𝐓'𝐒 𝐈𝐌𝐏𝐎𝐑𝐓𝐀𝐍𝐓: Social Media is where people spend their time. Between Facebook, Instagram, LinkedIn and Twitter there are BILLIONS of people on social media and you can leverage this audience for a fraction of the cost of traditional advertising. Social Media allows you to get in front of the exact audience you want, whenever you want. I can help you leverage social media in any of the following ways, stay in front of your current audience and stay top of mind, brand your firm to a new audience or create new leads for your firm for a particular type of case or client.▶︎𝐇𝐎𝐖 𝐈𝐓 𝐖𝐎𝐑𝐊𝐒:▪️I listen to your firm’s goals, figure out the best Social Media Platform to leverage.▪️I build out and optimize your Social Media platforms/pages.▪️We either:A.) Post new content to current audience.B.) Create Ads and build a campaign to expand brand and grow your audience.C.) Create marketing funnel that generates leads for desired cases.▪️Set a up phone call and email tracking system so you know what clients are being generated from this campaign.▶︎𝐖𝐇𝐀𝐓 𝐎𝐓𝐇𝐄𝐑𝐒 𝐀𝐑𝐄 𝐒𝐀𝐘𝐈𝐍𝐆:"RizeUp is awesome! As they built our new website and shepherded us through the process of creating some new business branding videos, their input, experience, expertise, and support has been invaluable! They know what they are talking about and they care about their clients. Not much more you can ask for"– Matt Easton, Owner/Partner of Easton and Easton

    • RizeUp Media CASE STUDY | LAW FIRM GOOGLE PAY PER CLICK ADVERTISING | DIGITAL MARKETING
      • Feb 2014 - Present

    • Book a Digital Marketing Strategy Call | Law Firm Lead Generation | Attorney Marketing
      • Feb 2014 - Present

      ▶︎𝐋𝐄𝐀𝐑𝐍 ABOUT 𝐇𝐎𝐖 𝐘𝐎𝐔 𝐂𝐀𝐍 𝐃𝐎 𝐓𝐇𝐄 𝐅𝐎𝐋𝐋𝐎𝐖𝐈𝐍𝐆 𝐢𝐧 𝐚 30 MINUTE CALL:▪️Build a Custom Designed Wordpress Website to Convert Potential Clients into Customers.▪️Breakdown the Myths of Onsite & Offsite (SEO) Search Engine Optimization▪️Learn about utilizing Google Pay Per Click Ads to Attract your ideal client in the exact geography▪️Educate you how where social media plays a part in Lawyer Marketing ▪️Understand How to Capture the Referrals you are currently missing▪️Utilize Online Tracking Resources to figure out your Return On Investment▪️Figure out the Difference between a Short Term & Long Term Strategy▪️Go Through the Individual & Firm Goals, and start putting together the planAfter our initial call, we will take this information back to our team and provide you with a strategy to compete at whatever budget you are comfortable with. Whether we are lucky enough to work with you or not, at the end of this call you will know exactly what you need to dominate your market online. 📅 𝐇𝐎𝐖 𝐓𝐎 𝐆𝐄𝐓 𝐒𝐓𝐀𝐑𝐓𝐄𝐃: 📞 Send me a private message, or send an email to BLee@rizeupmedia.com to schedule your session.

Education

  • New Mexico State University
    Master of Business Administration (MBA), MBA
    1990 - 1991
  • New Mexico State University
    Bachelor's Degree, Marketing
    1986 - 1990

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