Experience

Parcha

• United States
• Software Development
• 1 - 100 Employee

• Head of Product & Design

  • Jul 2023 - 6 months

  Eliminating manual bottlenecks and empowering businesses to scale.



Offsiter

• United States
• Events Services
• 1 - 100 Employee

• Product & Design + Co-Founder

  • Mar 2022 - Jul 2023

  Offsite planning redefined. The future of work is here. Offsiter is your trusted partner in creating authentic employee experiences by empowering organizations to gather meaningfully. Cohesion, culture, and values are crucial for the success of any business now more than ever. We believe the employee experience is at the center of every organization.



Torch

• 1 - 100 Employee

• VP of Product

  • Aug 2019 - Feb 2022

  The People Development Platform. Harness the power of trusted relationships to fuel employee growth and success. Seamlessly design, manage, and measure programs with Torch. Put the power of trusted relationships to work. By integrating coaching, mentoring and group learning, Torch fuels professional development — and organizational success.



Salesforce

• United States
• Software Development
• 700 & Above Employee

• Senior Director, Product Design, Industries

  • Aug 2018 - Aug 2019

  As we created more industries product offerings in emerging verticals, I continued to lead and grow our design teams to facilitate these efforts, including a team of designers in Hyderabad, India. Part of ensuring we have a strong, well rounded product design practice includes building out the functions for User Research, UX Engineering, Content Experience, Ops & Programs, and Front-end Development.

• Director, Product Design, Industries

  • Feb 2017 - Aug 2018

  With the success of our first two Industries Products we pushed our Product Design approach across all of Industries in order to better identify common problems and solutions which we can ultimately extract out at the abstract level in order to become a multiplier; one example is the Lightning Scheduler product.

• Senior Manager UI/UX, Product Innovation & Design, Financial Services

  • Aug 2015 - Feb 2017

  Founding member driving the definition, design, strategy, and launch of the company's first verticalized, industry specific product. During this time I championed and implemented a product design process incorporating cross-team collaboration between sales, marketing, product, engineering, and documentation facilitating 3 product releases a year; including stage demos for Dreamforce keynotes.

• Manager UI/UX Ignite Labs

  • Jul 2013 - Aug 2015

  Designed and facilitated collaborative workshops for our top-tier customers helping them bring research, inspiration, ideation, and vision to reality with tangible outputs through the design process I helped build and refine with our innovation team, Ignite at Salesforce. The end result of each 1-3 month engagement is a complete business vision, execution plan, business case, and application prototypes.



CapRally

• United States
• Information Technology & Services

• Co-Founder

  • Oct 2012 - Jun 2013

  CRM & Deal Management Tools for Raising Capital - Acquired in 2013 Defined and designed a highly specific set of features with a 3-month runway in order to launch a viable beta product testing our theories, receiving valuable feedback allowing us to refine, iterate, and focus our roadmap and product vision.



Xpert Financial

• United States
• 1 - 100 Employee

• Lead UI/UX Designer

  • Feb 2011 - Oct 2012

  Private Company Investment Platform Lead all product design efforts while working closely with the Head of Product and Lead Engineer to define, create, and launch a complete revamp of the Private Offerings application and trading platform.



Brightidea

• United States
• Software Development
• 1 - 100 Employee

• Lead UI/UX Designer

  • Oct 2009 - Feb 2011

  Innovation Management Platform Worked closely with the Head of Product, Lead Engineer, and the CEO to conceive, create, and launch the Innovation Suite - a platform made up of three extensive products.



slinkset

• United States
• IT Services and IT Consulting

• Co-Founder

  • Jan 2008 - Jun 2009

  DIY Social Voting Sites - Y Combinator backed & acquired in 2009 Started Slinkset with a developer and myself. I was responsible for everything from product definition and design, market research, product marketing, business development, QA, customer relations, branding, some .html and .css.



NBX

• South Korea
• Financial Services

• UI/UX Designer

  • Sep 2005 - Feb 2008

  Online Fantasy Sportsbook & Social Sports Entertainment Created a highly engaging gaming platform by defining and designing the complete user interface and interaction model focusing on the overall gaming and entertainment experience of the user by putting myself in their shoes and catering to the sports fan.



Grand Central Communications

• Software Development
• 1 - 100 Employee

• UI Designer

  • 2004 - 2005

  On-Demand Web-Service-based Integration Technology Enhanced and manipulated the usability/look & feel of a unique application platform the team chose to build on top of; that is DreamFactory.



Starview Technology

• UI Designer

  • 2003 - 2004

  Real-Time Process Intelligence Solutions for Manufacturing Took direction from the Technical Lead to conceptually and aesthetically design the interface for the system used within the factory as well as on the web.