Head of Growth

• Jun 2023 - Present

Developing New Business

• Feb 2022 - Apr 2023

Gap year dedicated to exploring a business model in pharmaceutical retail with two partners and support of some Brazilian Venture Capital funds; - Mapped the entire value and supply chain of the generic drugs industry; - We Interviewed hundreds of professionals in the industry seeking to understand the viability of a vertical model of production and sale of medicines; Gap year dedicated to exploring a business model in pharmaceutical retail with two partners and support of some Brazilian Venture Capital funds; - Mapped the entire value and supply chain of the generic drugs industry; - We Interviewed hundreds of professionals in the industry seeking to understand the viability of a vertical model of production and sale of medicines;

Head of Growth

• Aug 2021 - Jan 2022

Loopi was a video-commerce platform and social marketplace where users could interact with the products they saw. In February 2021 the company pivoted into LoopiPay - a crypto-trading platform. As Head of Growth, my main attributions were: - Responsible for finding a sustainable product-market fit - growing the user base while increasing retention; - Managed a team of 3 persons in charge of developing partnerships with 40+ digital influencers; - Tested and implemented… Show more Loopi was a video-commerce platform and social marketplace where users could interact with the products they saw. In February 2021 the company pivoted into LoopiPay - a crypto-trading platform. As Head of Growth, my main attributions were: - Responsible for finding a sustainable product-market fit - growing the user base while increasing retention; - Managed a team of 3 persons in charge of developing partnerships with 40+ digital influencers; - Tested and implemented a new revenue stream that provided fast credit and advanced payments to content creators. Show less Loopi was a video-commerce platform and social marketplace where users could interact with the products they saw. In February 2021 the company pivoted into LoopiPay - a crypto-trading platform. As Head of Growth, my main attributions were: - Responsible for finding a sustainable product-market fit - growing the user base while increasing retention; - Managed a team of 3 persons in charge of developing partnerships with 40+ digital influencers; - Tested and implemented… Show more Loopi was a video-commerce platform and social marketplace where users could interact with the products they saw. In February 2021 the company pivoted into LoopiPay - a crypto-trading platform. As Head of Growth, my main attributions were: - Responsible for finding a sustainable product-market fit - growing the user base while increasing retention; - Managed a team of 3 persons in charge of developing partnerships with 40+ digital influencers; - Tested and implemented a new revenue stream that provided fast credit and advanced payments to content creators. Show less

Chief Marketing Officer

• May 2017 - Jul 2021

Mobly is a retail platform in the furniture & home/decor industry. The company was founded in 2011 as an e-commerce but soon expanded its operations into a marketplace and a network of brick-and-mortar stores. The company went public in February 2021 at the Brazilian Stocks Exchange, raising over US$150million. As CMO/Marketing Director I was in charge of a 25-persons team responsible for Campaign Design and Creatives, Branding, Performance Marketing, CRM, SEO, Social Media… Show more Mobly is a retail platform in the furniture & home/decor industry. The company was founded in 2011 as an e-commerce but soon expanded its operations into a marketplace and a network of brick-and-mortar stores. The company went public in February 2021 at the Brazilian Stocks Exchange, raising over US$150million. As CMO/Marketing Director I was in charge of a 25-persons team responsible for Campaign Design and Creatives, Branding, Performance Marketing, CRM, SEO, Social Media Strategy, Public Relations and Visual Merchandising. My main achievements were: - Increased website revenue by +30% YoY and improved marketing costs (ROAS) by +15% YoY, from 2017 to 2021; - Responsible for the marketing efforts that led to 2 IPOs in 3 years (2018 and 2022); - Led the development of an e-commerce app featuring AR and image search that converted 2x better than Mobly's website, and 4x better than the previous app; - Built and directed Mobly’s first Visual Merchandising team, which was responsible for launching the brand's first 5 stores; - Oversaw the creation and deployment of the Mobly's first TV ads. Also implemented a methodology for measuring campaign ROI in partnership with TV Globo (Brazil's most prominent television network); - Implemented an agile management structure that increased the productivity of the marketing department by 30%. In addition, the model also significantly increased the team's engagement with the company's culture and OKRs; - Established strategic alliances with Google and Facebook, allowing for first-hand access to alpha/beta products that were key to position Mobly as one of the most efficient advertisers of LatAm. - Co-founded a DTC mattress spin-off (Guldi) and scaled a second-hand furniture marketplace;

CRM & Growth Manager

• Aug 2015 - Apr 2017

As manager of a small (but very nimble) team of two marketing analysts, I was in charge of creating and implementing tools that could either boost revenue/margins or increase retention. Main initiatives: - Designed and implemented smart customer journeys that tripled Email/Push channels' revenue in just 2 years - against a 70% growth of all online channels, in the same period; - Increased website conversion by 20% YoY with the use of an evolutionary multivariate testing… Show more As manager of a small (but very nimble) team of two marketing analysts, I was in charge of creating and implementing tools that could either boost revenue/margins or increase retention. Main initiatives: - Designed and implemented smart customer journeys that tripled Email/Push channels' revenue in just 2 years - against a 70% growth of all online channels, in the same period; - Increased website conversion by 20% YoY with the use of an evolutionary multivariate testing solution; - Developed and implemented a shipping subsidy algorithm that increased net margin per visit by 25%.

Business Intelligence Intern/Specialist

• Jul 2014 - Nov 2015

Main initiatives: - Actively participated in the creation of the first company-wide Data Warehouse; - Responsible for data reports/dashboards to investors; - Created a data pipeline for Reverse Logistics that prevented losses of US$2 million/year.

Intern

• Jan 2014 - Jun 2014

- Performed valuation analysis of corporate clients pursuing currency/commodity hedging; - Created dashboards with real-time sensitivity alerts for assets overexposed to risk factors. - Performed valuation analysis of corporate clients pursuing currency/commodity hedging; - Created dashboards with real-time sensitivity alerts for assets overexposed to risk factors.