Experience

Santa Fe Brewing Co.

• United States
• Consumer Goods
• 1 - 100 Employee

• Vice President of Sales & Marketing

  • Jan 2019 - Present

  Santa Fe, New Mexico Area Leading one of the most dynamic, fastest growing, regional breweries in the US! In 2018, 2019, and 2020 the Brewers Association statistics show SFBC was the fastest growing Top 10 brewery by volume in the Mountain West Region and one of the healthiest in the US, achieving 150% total production output growth without renting volume via new market entries. In fact, over that time period SFBC has retracted from four states. Since 2016 SFBC annual production has grown from 16K BBL to over 40K BBL… Show more Leading one of the most dynamic, fastest growing, regional breweries in the US! In 2018, 2019, and 2020 the Brewers Association statistics show SFBC was the fastest growing Top 10 brewery by volume in the Mountain West Region and one of the healthiest in the US, achieving 150% total production output growth without renting volume via new market entries. In fact, over that time period SFBC has retracted from four states. Since 2016 SFBC annual production has grown from 16K BBL to over 40K BBL, while over the same time horizon regional and national craft has struggled to maintain relevance. And, we've accomplished this growth while dramatically improving profitability through better pricing strategies, improved freight efficiency and a thoughtful, ROI-driven market specific investment strategy. Day to Day: Lead Marketing Team consisting of: Marketing Manager and Events & Promotions Manager. Lead Sales Team consisting of: Senior Sales Manager, two Field Sales Managers and Brew Crew members across our six state sales territory.

• Director of Sales and Marketing

  • Oct 2016 - Dec 2018

  Santa Fe, New Mexico Area Leading an all-world sales and marketing team to exceed volume and profitability objectives. In 2017 we grew +24% while pulling out of two non-core markets. In our home state of New Mexico, where we are the original and largest in-state brewer, we grew +28% and +39% in chain off-premise. Regional brewers (> 15K BBL) grew 1.3% cumulatively in 2017. We accomplished this volume growth while dramatically improving profitability per case through creation of new processes and better sales… Show more Leading an all-world sales and marketing team to exceed volume and profitability objectives. In 2017 we grew +24% while pulling out of two non-core markets. In our home state of New Mexico, where we are the original and largest in-state brewer, we grew +28% and +39% in chain off-premise. Regional brewers (> 15K BBL) grew 1.3% cumulatively in 2017. We accomplished this volume growth while dramatically improving profitability per case through creation of new processes and better sales execution. In 2018 SFBC grew 37% in our eight state sales area, and +47% in New Mexico. Day to day: - Sales team: Leading a team of four rockstar field sales managers to over-deliver against our aggressive growth plan. Develop go-to-market plans with aligned pricing and incentive strategies with wholesalers, and leading the charge in chain customer development. - Marketing team: Leading the process of evolving our brand, achieving continuity across all touch points, development of best in class, brand-led sales materials and programming, media planning and execution, and providing leadership to our Events Manager and Marketing Manager. - Leading short and long-term volume and revenue forecasting, and working collaboratively with production, shipping and warehouse, and our wholesaler network, to ensure accurate forecasting, timely ordering and maximum profit realization.



Wilderness Navigation Consultancy

• United States
• Business Consulting and Services

• Proprietor

  • Apr 2015 - Present

  Sandia Park, NM Tough business terrain demands vision, leadership and creativity! Every business, big and small, is confronted with their own "wilderness" at some point in time. WNC was created to provide small and mid size businesses with the expert guidance necessary to navigate complex situations, drive change and solve problems. Our mission is to become your partner, ally and friend. We listen, we're flexible and we'll help you plot the right course forward for your business. WNC offers: -… Show more Tough business terrain demands vision, leadership and creativity! Every business, big and small, is confronted with their own "wilderness" at some point in time. WNC was created to provide small and mid size businesses with the expert guidance necessary to navigate complex situations, drive change and solve problems. Our mission is to become your partner, ally and friend. We listen, we're flexible and we'll help you plot the right course forward for your business. WNC offers: - Management and strategy consulting services - Full service sales and marketing solutions - Start-up consulting and management - Corporate partnership development and sales Specialties: - Beer and Beverage: sales strategy, pricing strategy, distributor management, chain sales - Business development, corporate partnerships/sponsorship sales and execution - CPG Sales, Brand and Field Marketing - Small business start-up Show less



Backcountry Hunters & Anglers

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Corporate Partnerships, SW Regional Manager & Special Projects

  • Jun 2015 - Oct 2016

  New River, AZ - Created meaningful, win-win partnerships with new corporate partners. - Worked to grow local volunteer corps and leadership through creating and executing engaging local events and other grass root marketing tactics. - Provided leadership and direction to volunteer teams across the Southwest and Texas, to develop plans and policy in line with our objectives. - Generated media content to drive dialogue on key issues. - Led on the ground execution of key projects, including efforts… Show more - Created meaningful, win-win partnerships with new corporate partners. - Worked to grow local volunteer corps and leadership through creating and executing engaging local events and other grass root marketing tactics. - Provided leadership and direction to volunteer teams across the Southwest and Texas, to develop plans and policy in line with our objectives. - Generated media content to drive dialogue on key issues. - Led on the ground execution of key projects, including efforts in the Great Lakes region to protect the Boundary Waters. Show less



Arizona Beer & Cider Co.

• Wholesale
• 1 - 100 Employee

• General Manager

  • Aug 2014 - Mar 2015

  Phoenix, Arizona Area Led business start-up from empty box and concept to flourishing new craft beer and cider distributor in Arizona. - Created best in class brand identity and social media presence - Developed organizational, compensation structures and established family/team first culture - Hired and managed team of seven - Recruited and managed brands - Established solid and expanding relationships with several key chain retailers - Managed all day to day operations



Big Sky Brewing Company

• United States
• Consumer Goods
• 1 - 100 Employee

• Regional Sales Manager

  • Jan 2013 - Aug 2014

  Fort Collins, Colorado Area Responsible for all sales and marketing activities, and direct reports, within assigned geography, including pricing and chain sales. Managed one direct report based in Chicago. Geography: CO, IL, MI, MN, IA, NE, OK, MO, KS, ND, SD Distributor management: oversee annual planning, pricing and daily activities for ~40 distributors Chain sales: Meijer, Hy-Vee, Kroger, Albertson's LLC, Inc., Roundy's, Binny's Beverage Depot, Dirt Cheap / U-Gas & others Local… Show more Responsible for all sales and marketing activities, and direct reports, within assigned geography, including pricing and chain sales. Managed one direct report based in Chicago. Geography: CO, IL, MI, MN, IA, NE, OK, MO, KS, ND, SD Distributor management: oversee annual planning, pricing and daily activities for ~40 distributors Chain sales: Meijer, Hy-Vee, Kroger, Albertson's LLC, Inc., Roundy's, Binny's Beverage Depot, Dirt Cheap / U-Gas & others Local marketing, event negotiation and execution

• Midwest Sales Manager

  • Oct 2009 - Dec 2012

  La Porte, IN Responsible for all sales and marketing activities within assigned geography, including pricing and chain sales. Geography: IL, MI, MN, IA, NE, OK, MO, KS, ND, SD Wholesaler management: annual planning, pricing and daily activities Chain sales: Meijer, SuperValu, Kroger, Hy-Vee, Roundy's, Binny's Beverage Depot, Dirt Cheap / U-Gas, & others Local marketing and event negotiation and execution



Midwest Telecom of America

• United States
• Telecommunications
• 1 - 100 Employee

• Manager of Agent Sales, Major Account Executive

  • May 2009 - Oct 2009

  Responsible for all sales and business development opportunities.



Miller Brewing Company

• Food & Beverages
• 1 - 100 Employee

• Marketing Manager

  • Feb 2006 - Dec 2008

  Arizona and New Mexico Responsible for leading negotiation and procurement of all sponsorship opportunities and media, management of multiple creative, event activation and experiential manpower agencies, chain customer management and program sell-in and distributor management. Chain Sales & Program Development: Circle K, Kroger / Fry's / Smith's, Albertsons, Safeway, Bashas, 7-11

• Marketing Manager

  • Jun 2004 - Feb 2006

  Missouri, Kansas & Oklahoma Responsible for leading negotiation and procurement of all sponsorship opportunities and media, management of multiple creative, event activation and experiential manpower agencies, chain customer management and program sell-in and distributor management. Chain Sales and Program Development: Casey's, MotoMart, Costentino's, Kroger, Super-Valu, Hy-Vee

• Sales Manager

  • Jun 2002 - Jun 2004

  Responsible for delivering annual volume and distribution growth, distributor business management, including annual and trimester planning and execution, distributor personnel development and training, distributor service level gap plan development and implementation, price promotion planning and tactical change recommendation and implementation and key account and regional chain account management. Responsible for Casey's & Rhodes 101 call points in SE MO.

• Sales Intern

  • May 2001 - Jun 2002