Social Media Manager

• Feb 2022 - Present

Social Media Strategist

• Dec 2020 - Feb 2022

-Maintained over 10 social accounts across different platforms under the BuzzFeed flagship-Increased referrals on Instagram by 46% within two weeks-Collaborated across teams with editors and account managers on paid and organic content-Contributed to a 1 month Facebook sprint on 15 pages that accumulated over 15,000,000 clicks-Analyzed and report on current and previous growth trends to identify best practices for each platform-Managed direct report using skills obtained in Buzzfeed’s management training program Show less

Associate Social Media Strategist

• Oct 2019 - Dec 2020

-Help support day-to-day operations and priorities of publishing content on all social platforms — such as Facebook, Twitter, Instagram and push notifications on Apple News and the BuzzFeed app-Push social team to think creatively on promotion strategies and brainstorm new opportunities to increase traffic and revenue outputs-Analyze and craft reports on social performance and trends, messaging key results to editorial team and beyond-Assist Senior Social Media Strategists in managing relationships with other BuzzFeed teams such as affiliate, merch, talent, etc.-Engage with the BuzzFeed community across platforms-Help maintain the cheery and collaborative BuzzFeed culture with a positive attitude and obsession with the things people are sharing, liking, recommending and talking about on the internet-Distribute content and create new ideas for Facebook, Instagram, Snapchat, Twitter, the BuzzFeed App, Apple News, TikTok, and more Show less

Social Strategy Fellow

• Mar 2019 - Oct 2019

-Assist BuzzFeed social editors with scheduling posts and finding/creating content across platforms, especially Facebook, Instagram, and Twitter.-Read and watch BuzzFeed content and find creative ways to adapt stories and videos to new platforms. -Optimize and schedule affiliate content across Facebook, Instagram + Instagram Stories, Twitter, Apple News, the BuzzFeed App, and more-Prepare insights for the Shopping and social teams to continuously find best practices for social optimization-Test creative and copy to discover ways to maximize engagement and traffic -Assist with experiments on emerging platforms to strategize new opportunities for revenue -Collaborate with editorial to develop brand strategy for BuzzFeed Reviews -Generate reports/sharing pertinent information across multiple teams Show less

Executive Intern

• Jun 2018 - Aug 2018

-Assisted in development of marketing plans for artists including merchandise & brand partnership programs -Served as team leader of intern project insuring all materials were on time & all members present and actively participating -Reported to CEO's assistants while helping with day to day operations to ensure office was running smoothly (answering phones, mail, etc.) -Maintained inventory of storage and organized incoming mail and documents for CEO -Assisted in development of marketing plans for artists including merchandise & brand partnership programs -Served as team leader of intern project insuring all materials were on time & all members present and actively participating -Reported to CEO's assistants while helping with day to day operations to ensure office was running smoothly (answering phones, mail, etc.) -Maintained inventory of storage and organized incoming mail and documents for CEO

Managing Editor of The A&T Register

• May 2017 - May 2018

-Serves as liaison between the editor and other staff members-Focuses on editing the details of the page, including photos, graphics, articles and columns-Evaluates staff progress on goals and deadlines set by editor-Observes constantly and strengthens the staff's morale-Alternates editing on submitted copy with editor in chief-Works with writers and editors to make sure stories are covered with accuracy, fairness and clarity and helps with additional story ideas and follow-ups-Maintains constant communication with the editor -Has direct managerial control over reporters-Meets weekly with adviser and the editor for critiques, training, and problem solving-Aids in the training of new reporters, designers and photographers-Assists editor and takes over in their absence-Builds and adheres to a strong sense of ethics in writing and reporting-Holds regular office hours-Design wire pages on Mondays, make sure content is current for publication-Attends weekly editorial meetings-Works to complete page flow checklist/assigns it out as night editor duty Show less

Social Media Manager of The A&T Register

• Aug 2016 - May 2018

-Researched trending topics for creative storytelling and digital campaigns while monitoring audience engagement-Interpreted a voice and tone on social media consistent with the brand and target audience-Responsible for all web ad placement and monitoring analytics on website generated by WordPress

Senior Copy Editor of The A&T Register

• Aug 2016 - May 2017

As the senior copy editor, I contribute articles as well as edit all articles that are submitted to the campus newspaper before they go to print.-Review all articles for errors-Suggest and write content by a set deadline-Train staff members on proper writing skills-Suggest headlines for articles -Help staff members with design layout-Manage social media accounts and engage with followers-Live tweet developing stories

Social Media Intern

• Feb 2018 - Apr 2018

-Uploaded relevant content on Twitter, Instagram, and Facebook using Hootsuite -Interviewed conference speakers and participants about their experience -Brainstormed & executed social media campaigns to engage and maintain interest of followers -Uploaded relevant content on Twitter, Instagram, and Facebook using Hootsuite -Interviewed conference speakers and participants about their experience -Brainstormed & executed social media campaigns to engage and maintain interest of followers

Editorial Intern

• Jun 2016 - Aug 2016

As an intern with Time Warner Cable News, I wrote scripts, practiced stand ups, and shadowed reporters on the field. -Shot footage for packages -Wrote and edited web content -Wrote VSOTs for anchors -Practiced live shots -Researched stories and fact checked -Interviewed public figures within the community As an intern with Time Warner Cable News, I wrote scripts, practiced stand ups, and shadowed reporters on the field. -Shot footage for packages -Wrote and edited web content -Wrote VSOTs for anchors -Practiced live shots -Researched stories and fact checked -Interviewed public figures within the community