Jaysen Du Plessis

Director at HULK Media
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Contact Information
us****@****om
(386) 825-5501
Location
Noosa Heads, Queensland, Australia, AU
Languages
  • English Native or bilingual proficiency
  • Afrikaans Full professional proficiency
  • Spanish Elementary proficiency
Skills

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5.0

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Nicole Hacking

Jaysen was my direct manager at TAFE NSW and is one of the most brilliant people I have ever had the pleasure to work with. Not only does he have superior expertise in business innovation and marketing, he naturally imparts that expertise, empowering colleagues and staff. He is professional, respectful, passionate about innovation and quality - and great fun! In fact, Jaysen makes each work day a productive joy and I would work with him again in an instant.

Scott Michael Johnson

Jaysen is a very experienced executive in digital products development and customer acquisition. During his time with Convey he made a substantial contribution improving digital customer acquisition and evaluating new channels.

Wayne Arthur

Jaysen is a highly organised and extremely experienced digital and online media executive whose experience and recommendation guided the online media strategy for SkyFii. I would highly recommend Jaysen for any senior executive roles within the online & digital media space.

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Credentials

  • Enriched Air Diver
    PADI
    Oct, 2011
    - Nov, 2024
  • Rescue Diver
    PADI
    Oct, 2011
    - Nov, 2024

Experience

  • HULK Media
    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Director
      • Aug 2014 - Present

      Manage a diverse client portfolio of 5 businesses, serving as a digital marketing and sales specialist to consult and advise companies on strategies that improve profit margins, motivate personnel, and increase overall profitability and growth.  Optimise $5 million sales and marketing budget through digital strategies including SEO and PPC Campaigns, conducting research and analysis on user buying behaviour to drive online presence.  Improve lead conversion by 45% through innovative SEM strategies that increased webpage traffic for target demographics.  Develop and implement brand standards that promote consumer recognition, presence, and loyalty, integrating standards across sales and marketing, communication, product development, and digital solutions.

  • TAFE NSW
    • Education Administration Programs
    • 700 & Above Employee
    • Director Customer Engagement
      • Oct 2015 - Aug 2018

      Direct all aspects of a customer interaction along the entire TAFE NSW customer journey. Develop customer experience strategies that place customer needs and desires at the heart of decision-making. Oversee direct development of technical and operational strategy and implementation in collaboration with solutions delivery architects. Drive relationship cross functionally to ensure strong lines of communication and key updates reach all internal and external stakeholders. Ensure prompt resolution of problems and promote favourable company relationships with students and internal stakeholders. Identify and express prospective implementation risk and mitigations. Execute team performance reviews and management duties. RESULTS • Doubled annual revenue for TAFEnow online learning platform to $20m with no additional marketing spend • Grew user engagement by 26% • Developed a ROI model for 8 individual TAFE NSW websites • Selected for TAFE NSW leadership initiative with highest management score in history of the program

  • Telstra
    • Australia
    • Telecommunications
    • 700 & Above Employee
    • Business Consultant
      • Apr 2015 - Sep 2015

      Design and implement digital strategies, processes, new app launches and commercialization. Combining my interactive direct marketing and quantitative analytical skills to help improve Telstra's marketing performance. RESULTS • created new process flows between product creators and marketing departments saving over $2 million in wasted marketing activities Design and implement digital strategies, processes, new app launches and commercialization. Combining my interactive direct marketing and quantitative analytical skills to help improve Telstra's marketing performance. RESULTS • created new process flows between product creators and marketing departments saving over $2 million in wasted marketing activities

  • Mobile Embrace
    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Head of Product and Channels
      • Aug 2014 - Mar 2015

      Lead the strategy, product development, management and implementation to acquire customers at scale through integrated mobile marketing and carrier billing infrastructure and ensure an easy and seamless product engagement and transaction experience on any mobile device • Optimise existing product suite • Commercialising and managing product development • Define strategy and roadmap for existing and new subscription products • Product pricing and Revenue forecasting • Commercial assessment, insights and identification of new products and markets • Market and competitive analysis • Define and develop product risk mitigation strategy • Identify product partners to collaborative with • Contract negotiation with business partners • Address market, commercial relationship terms, viability, revenue and profit • Ensure product strategy, activities and operations are cost and time efficient RESULTS • Assisted with new company evaluation and acquisition • Optimised existing product offerings which delivered $350k additional revenue • Created 5 new direct carrier billing products

  • Skyfii
    • Australia
    • Software Development
    • 1 - 100 Employee
    • Commercial Director
      • May 2013 - Jul 2014

      Lead and proactively support a start-up business by commercialising, managing and facilitating commercial excellence through sales strategies that include customer engagement and management, tender and account management, sales KPI’s including forecasting accuracy, closing, negotiation, pricing and commercial insights through market & market/competitive analysis. • Monetise and commercialise free wi-fi interactions • Conceptualise strategic marketing plan • Conceptualise and manage platform using agile methodology which • Provide traffic movement reports from wi-fi data • Manage access points • Offer highly targeted location based Email, Display and SMS solutions • Manage captive portals with targeted pre-roll video • Search Engine Marketing and Affiliate revenue management • Data mining and Research insights • Gamification • Operations and Creative team management RESULTS • Conceptualised and commercialised a location-based marketing platform from start-up to ASX listed • Assisted with company merger

  • 3Di - data powered marketing
    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • General Manager
      • Jun 2010 - Apr 2013

      Manage business development of four business divisions, three media brands across 300 publishers. Responsible for every function of the agency from profitability, operations, business development, client strategy and direction to creative, production, media planning and buying, research, digital, HR, finance and legal. • Manage sales team, affiliate and account management team – 20 direct reports • Brand strategy, business plan, sales strategy and statistics systems • development • Programmatic campaign management across BrandScreen and Media Math • Lead Generation platform conceptualization and implementation • Develop and launch new products • Thought leadership – whitepapers, blogs and event speaking • Network traffic growth • DSP utilization • Monetizing advertising revenue RESULTS • Conceptualized co-registration model which increased the CPM impressions by 14,900% • Made company profitable within 3 months in GM role • Managed team through merger with no resignations

  • Mobile Data Group
    • Telecommunications
    • 1 - 100 Employee
    • Marketing Manager
      • Nov 2009 - Jun 2010

      Develop strategies to enhance the company’s reputation and drive qualified traffic. Deploying successful marketing campaigns from ideation to execution. Experimenting with various organic and paid acquisition channels, tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. Driving sales and new acquisitions • Strategy, Marketing Media plans to drive sales and new acquisitions • Network and Social Media Buying • Multi-variant testing • SEM campaign management • New Product development • Mobile compliance with mobile carriers RESULTS • Managed Facebook media campaigns of $2.5 million per month and google mobile advertising of $1 million per month

  • Sportsbet
    • Australia
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Manager
      • Jun 2008 - Nov 2009

      Develop strategies to boost the company’s reputation and drive qualified traffic. Deploy successful marketing campaigns from ideation to execution. Experiment with various organic and paid acquisition channels, tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity • Develop and implement Marketing and Media Plans • Brand management across 3 different products • Global contract negotiation with Affiliates in United Kingdom, China, Spain, Australia and Canada • Manage 10 direct reports - Campaign Mangers, Affiliate managers with 800 affiliates, Creative team, Designers, Copywriters and Developers • Multi-million-dollar media buys on TV and radio channels • Search engine optimisation • ROI, web and campaign analysis • Creating of Website architecture • Developing customer loyalty program • Dealing with tier 1 portals and TV channels • Project - Wiki/Classifieds mash-up

  • Rockstar Software
    • Managing Director
      • Jan 2005 - May 2008

      Conceptualised, developed and secured investor funding for POGO, a world first Peer-to-Peer mobile File Sharing App (http://mybroadband.co.za/nephp/?m=show&id=4010) • New Business Development including acquiring Venture Capital • Mobile VoIP business plan • Launched world's first Peer to Peer mobile file sharing application • Return on investment and feasibility studies for network role out • Mobile payment gateway integration and short code set-up • Mobile youth launch strategy development • Design and develop custom web systems • Marketing solutions that focus on brand awareness • Gamification • Customer retention and Situation analysis • Analysis of web visibility tools and cellular phone integration with websites

  • Europcar
    • France
    • Travel Arrangements
    • 700 & Above Employee
    • Marketing Manager
      • Jul 2004 - Jan 2005

      Develop strategies to enhance the company’s reputation and drive qualified traffic. Deploying successful marketing campaigns from ideation to execution. Experimenting with various organic and paid acquisition channels, tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. Driving sales and new acquisitions • New Business Development • Development and implementation of media plans • Media partner negotiations • Development of marketing plans • Managing a team of twenty developers in three different companies • Return on investment analysis • Development of marketing plans • Brand positioning and management • Creating of website architecture

  • Osiris Trading
    • South Africa
    • Software Development
    • 300 - 400 Employee
    • Senior Brand Manager
      • May 2001 - Jun 2004

      • Managing a team of three Campaign Managers, three traffickers and 2 PPC campaign managers • Developing and implementing Media Plans • Contract negotiation with the most trafficked sites on the web • Return on Investment analysis • The use of business analytical tools like Cognos- Powerplay • Managing a team of three Campaign Managers, three traffickers and 2 PPC campaign managers • Developing and implementing Media Plans • Contract negotiation with the most trafficked sites on the web • Return on Investment analysis • The use of business analytical tools like Cognos- Powerplay

  • Digitalmall.com
    • Retail
    • Account Manager
      • Apr 2000 - Apr 2001

      • New business development including up-sell on existing clients • Webtrends analysis cross referenced with sales • Return on Investment analysis • Portal relations and Promotions • WAP implementation • SMS marketing • Call centre CRM integration • New business development including up-sell on existing clients • Webtrends analysis cross referenced with sales • Return on Investment analysis • Portal relations and Promotions • WAP implementation • SMS marketing • Call centre CRM integration

  • Officedigest.com
    • Marketing Executive
      • Jul 1999 - Mar 2000

      • New business development including joint ventures and sponsorships • Conceptualisation of online marketing and print media • New business development including joint ventures and sponsorships • Conceptualisation of online marketing and print media

  • Creative Connexion
    • Account Executive
      • Feb 1998 - Jun 1999

      • New business development • Project management • Media planning • Direct contact with print and repro houses • Client list consists of huge pharmaceutical companies • New business development • Project management • Media planning • Direct contact with print and repro houses • Client list consists of huge pharmaceutical companies

  • Internet Marketing
    • Sales Representative
      • Oct 1996 - Jan 1998

      new business development new business development

Education

  • Australian Institute of Business
    Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services
    2014 - 2015
  • International Career Institute
    E-Business, e-commerce
    2010 - 2010
  • University of South Africa/Universiteit van Suid-Afrika
    Bachelor of Commerce - BCom, Marketing
    1999 - 2005
  • Boston Media House
    Advertising Certificate, Advertising
    1998 - 1998
  • Birnam Business College
    Diploma Marketing and Public Relations, Business, Management, Marketing, and Related Support Services
    1997 - 1997
  • Vaal University of Technology
    NDip Marketing, Marketing
    1994 - 1996
  • King Edward VII School
    1989 - 1993

Community

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