Business Director - Digital

• Aug 2019 - Present

Responsible for the Digital team at Inkling Culture, leading expertise across digital marketing, social media, paid social and content. Developing the team and practice across the agency to drive new business, client organic growth, consultancy and strategy, creative campaign development, practice vision, and overall team management. Responsible for the Digital team at Inkling Culture, leading expertise across digital marketing, social media, paid social and content. Developing the team and practice across the agency to drive new business, client organic growth, consultancy and strategy, creative campaign development, practice vision, and overall team management.

Director

• Sep 2018 - Jan 2022

A freelance marketing consultancy, offering strategic advice and support for agencies, brands, charities and small independent businesses. Working in London, Gloucestershire and Bristol. Clients: Haygarth Shelter UK Bespoke Banter This Works The Cogency DRPG Inkling Culture & Entertainment Ltd Freelance and consultancy services provided but not limited to: • Client services support with social, content and integrated client accounts. Team management and support with operational planning • Develop bespoke content and social media strategies to enable brands to effectively use content and social media to meet marketing and organisational strategic objectives • Create a paid social media advertising strategy and reporting frameworks. Implement and optimise paid social campaigns • Provide in-depth brand and competitor audits to help inform a strategic approach to social media and content • Develop brand content and/or social media strategy, the tone of voice and help to create sustainable creative content production processes suitable for individual business needs (toolkits) • Offer tailored social media and content training workshops for groups and one-to-one. Topics include social media strategy, paid media strategy and implementation, community management, effective customer service management, reporting for ROI and best practice for creating content for social Show less

Freelance Project Lead - Content & Social Director

• Mar 2019 - Aug 2019

Providing social media and content marketing consultancy across The Cogency's arts & heritage client base. Providing social media and content marketing consultancy across The Cogency's arts & heritage client base.

Freelance Content Strategist

• Feb 2019 - Mar 2019

Part of an on-going strategy project with Shelter UK, working closely with key stakeholders on a transformative content strategy to align with the organisation’s new strategy and the ever-evolving landscape of audience and channel needs. Part of an on-going strategy project with Shelter UK, working closely with key stakeholders on a transformative content strategy to align with the organisation’s new strategy and the ever-evolving landscape of audience and channel needs.

Freelance Project Lead - Content and Social Director

• Sep 2018 - Nov 2018

Working with Haygarth's Brand Experience team on digital and content-led projects, combining my digital expertise with the team's PR, Experiential and Shopper offering to deliver effective integrated campaigns on behalf of clients - COTY, General Mills and Ferrero Rocher. • Project lead on COTY brand, Clairol’s Nice & Easy ‘Face your First’ campaign. A modern and fresh approach for the brand, this campaign sought to remove the stigma from going grey by encouraging women to embrace grey hairs as just another one of life's milestones – like losing baby teeth or getting that first period. • Worked closely with the client team, internal creative and strategy teams and video production agency, Brave Spark to deliver 10 individual video campaign edits, a suite of social media assets and a campaign website. All within budget and within a short time-frame of 6 weeks. Read more about the campaign here > https://www.haygarth.co.uk/work/clairol-nice-n-easy-face-your-first •Played a key role in helping to win a General Mills 301 Inc pitch utilizing my strong knowledge of social media strategy, paid social and brand content. • Devised a communication framework and digital ecosystem approach for a new health food bar launching in the UK next year • Delivered an Instagram strategy bespoke to the new brand launch • Oversight and management of the overall campaign from pitch to final plan sign-off • Worked closely with the Tracey Locke team to manage Ferrero Rocher seasonal campaign and creative development Show less

Content Director

• Jan 2018 - Sep 2018

Headed up the Content practice at Mission, leading expertise and developing the team and practice across the agency to drive new business, client growth, creative campaign development, practice vision, and overall team management.• Responsible for leading and overseeing all content output for the team’s respective client accounts, ensuring all work delivered is of outstanding quality, robust and fulfils all business and communication requirements• Working closely with the Business Directors to ensure all new business opportunities across the wider agency and contact base are identified, pursued and allocated across the Content practice as required with the aim of growing the revenue generated by the content team both independently and as part of integrated campaigns• Championing and selling the practice, continually looking for opportunities to align all channels with consistent messaging by growing existing PR, Experiential and Talent/Influencer retainers toencompass social and content • Focusing on personal and professional development for our junior team members, organising regular training sessions and identifying on-going external training needs Show less

Senior Content Manager

• Sep 2017 - Jan 2018

Digital Marketing Consultant

• Feb 2017 - Aug 2017

Providing digital marketing consultancy to retained clients as well as supporting agency business development. A part-time position whilst I studied and trained for my PG DIP Therapeutic Counselling Diploma. Key projects include: • Provided consultancy on social media strategy, content marketing, SEO and paid social for clients including luxury furniture brand, Beaumont & Fletcher, Citizens Advice, Crunch Accounting, Mooncup and Channel Mum (YouTube vlogger site) • Social lead for new business, coming up with ideas, writing proposals and pitch presentations • Created bespoke social media skills workshops for charity clients, Citizens Advice and The Clocktower Sanctuary (Pro Bono) • Overhauled existing reporting and analysis processes to deliver more insightful client reports • Owned B2B marketing strategy for the agency overseeing social media marketing, new website development, blog content, events and paid social Show less

Director

• Feb 2015 - Feb 2017

A social media consultancy, Phaedra Social offered strategic advice and support for brands and small independent businesses. Services included: • Develop bespoke social media framework and toolkits to enable brands to effectively use social media to meet marketing objectives • Create paid social media advertising strategy and reporting framework • Provide in-depth competitor and audience analysis to help inform strategic approach to social media • Develop brand social content strategy, tone of voice and create sustainable production processes • Offer tailored social media training workshops for groups and one-to-one. Topics include social media strategy, community management, effective customer service management, reporting for ROI and best practice for creating content for social Show less

Senior Social Media Manager (Project Basis)

• May 2015 - Sep 2016

Social media manager responsible for developing social campaigns and editorial for M&S Food, Food to Order, Kidswear and Plan A. Key campaigns include: Spark Something Good launch and regional campaigns, Shwopping, Royal British Legion, Macmillian's Big Coffee Morning, Back to School 2015 and all M&S food campaigns throughout the year. • Strategic lead developing social strand of integrated brand campaigns working collaboratively with brand leadership team • Responsible for copywriting and art direction of published posts on social media. This includes working closely with videographers and photographers to produce bespoke content for social channels in line with master brand guidelines • Overseeing editorial planning for food and Plan A social content. This required working closely with internal stakeholders to determine brand and commercial priorities • Devising paid social approach for campaign and BAU campaigns in conjunction with Mindshare. With a focus on developing audience segmentations and evolving measurement reporting • Highlights included developing social first campaigns for Plan A and helping to establish social video content strategy for M&S Food and Plan A. Show less

Social Producer (Project Basis)

• Feb 2015 - May 2015

Working as the first Social Producer at BBH, helping to set-up the new BBH Live! team social production processes and integration into the wider production team. • Key clients included: Audi UK, KFC UK, Clarks Originals, Mentos and Gordon’s Gin • Responsible for driving the right processes for social production, ensuring the best quality and timely delivery of output for clients, with work that stays on brand and on budget • Accountable for the budget spends and cost management for client’s social retainer / projects • Representing Social at departmental meetings and responsible for advocating the use of new platforms and technologies Show less

Social Media Manager

• Oct 2012 - Jan 2015

Social media manager for Virgin Media digital marketing team, managing agency relationships and consulting internal teams on social media best practice. Responsible for always-on social media activity on Facebook, Twitter, YouTube and G+ to meet marketing objectives and contribute to wider business targets Manage social media editorial planning, working closely with agency RAPP to deliver social content assets Proficient at setting up ad campaigns in both Facebook Power Editor and Twitter. Manage annual social media budget for suppliers, media costs and other projects Owner of always-on media budgets for Twitter and Facebook advertising. Working with the social advertising team at OMD to monitor and report on performance to ensure media investment is efficient Manage always-on customer / blogger advocacy program working with agency OMD. This involves event management, product trials, campaign engagement and reporting Collaborate with advertising team and BBH to create social media strategies to amplify new quarterly brand campaigns Devised social campaigns to support sponsorship activations: V Festival, Eurogamer, Virgin Media Shorts and Glasgow 2014 Commonwealth Games Act in a consulting role to empower other parts of the business and marketing channels to use social media to meet their objectives. This involves helping them understand best practice and being a source of expertise when they are formulating marketing plans Developed corporate governance documents for social media best practice and community management Work closely with the social care team and currently working on the new social care strategy for Virgin Media Developed a social media dashboard that pulls in key channel metrics and social listening in real-time, that is accessed by key stakeholders Manager of marketing graduates, acting as a mentor to help promote professional and personal growth in their roles Show less

Social Media Strategist

• Jul 2011 - Oct 2012

Lead social media strategist responsible for developing engagement strategies for social channels and blogger outreach programs. Working on Levi’s Europe, P&G, Ford UK, Nokia UK and Land Rover Global. Lead social media strategist responsible for developing engagement strategies for social channels and blogger outreach programs. Working on Levi’s Europe, P&G, Ford UK, Nokia UK and Land Rover Global.

Social Media Account Manager

• Sep 2010 - Jul 2011

Account Manager seconded to Land Rover UK account team at Wunderman. Account Manager seconded to Land Rover UK account team at Wunderman.

Community Executive

• Oct 2009 - Sep 2010

Lead community executive working on Cancer Research UK, STA Travel, Sainsbury’s and Universal Music. Lead community executive working on Cancer Research UK, STA Travel, Sainsbury’s and Universal Music.

Account Executive

• Jul 2008 - Oct 2009

Account executive specialising in blogger outreach and content planning for clients: RSPCA, Cancer Research UK, bmibaby and Diageo. Account executive specialising in blogger outreach and content planning for clients: RSPCA, Cancer Research UK, bmibaby and Diageo.

Corporate Communications Assistant

• Jul 2006 - Aug 2007

Undergraduate internship working in a dual corporate communications assistant role to support both the Corporate and the Consumer Products teams. Undergraduate internship working in a dual corporate communications assistant role to support both the Corporate and the Consumer Products teams.