Digital Marketing and Ecommerce Director

• Apr 2019 - Present

Digital Marketing Manager

• 2016 - Apr 2019

As a key member of the marketing team, I led the strategic development and delivery of digital marketing campaigns to various audiences across multiple digital channels. These channels included web content, mobile, app, email, SEM, SEO, social media and display ads. I oversaw videography and photography efforts, including development, production through to roll-out. As a key member of the marketing team, I led the strategic development and delivery of digital marketing campaigns to various audiences across multiple digital channels. These channels included web content, mobile, app, email, SEM, SEO, social media and display ads. I oversaw videography and photography efforts, including development, production through to roll-out.

Digital Marketing Manager

• 2015 - 2016

Managed and developed a team and was responsible for all aspects of the marketing function including UX/UI strategy, email management, CRM integration, social media strategy, app development and paid digital advertising. Managed and developed a team and was responsible for all aspects of the marketing function including UX/UI strategy, email management, CRM integration, social media strategy, app development and paid digital advertising.

Web Developer/Marketing Consultant

• 2015 - 2016

Delivered multichannel campaigns across e-mail, web, mobile and social media. Built web applications tailored to customer needs and expectations. Designed distributed systems of various scale, setting up CRM's, system integration and data analytics for specific industries such as healthcare, e-commerce, manufacturing, finance, law, hospitality, sports and automotive. Delivered multichannel campaigns across e-mail, web, mobile and social media. Built web applications tailored to customer needs and expectations. Designed distributed systems of various scale, setting up CRM's, system integration and data analytics for specific industries such as healthcare, e-commerce, manufacturing, finance, law, hospitality, sports and automotive.

Digital Marketing Manager/Sales

• 2014 - 2015

Created desktop and mobile optimized websites. Designed landing pages, web banners, marketing materials, call to action ads, splash pages, feature stories and micro sites. Created desktop and mobile optimized websites. Designed landing pages, web banners, marketing materials, call to action ads, splash pages, feature stories and micro sites.

Web Developer/Digital Marketing Manager

• 2010 - 2013

Translated client goals and objectives into actionable and measurable digital marketing programs including lead generation, website design and management, call center support and social media management. Translated client goals and objectives into actionable and measurable digital marketing programs including lead generation, website design and management, call center support and social media management.

Multi-media Instructional Design Manager

• 2004 - 2010

Managed training projects for Marketing Internal Review and Center of Excellence teams for consumer and business customers at national and international levels. Created new hire and conversion training either blended or self-directed for training projects including various AMEX and co-brand credit/debit cards. Managed training projects for Marketing Internal Review and Center of Excellence teams for consumer and business customers at national and international levels. Created new hire and conversion training either blended or self-directed for training projects including various AMEX and co-brand credit/debit cards.