Jayne O'Hara
Insurance Broker at 4 Core Financial LLC- Claim this Profile
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Bio
Experience
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4 Core Financial LLC
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United States
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Insurance
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1 - 100 Employee
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Insurance Broker
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Jun 2022 - Present
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MDR Education Marketing Services and Solutions
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United States
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Advertising Services
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200 - 300 Employee
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Account Services Rep, MDR
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1988 - Jul 2020
Account Services Rep 2012-2020 I managed all support functions for a defined territory and wore many hats in the organization including sales support, list building, data implementation and marketing program development. I cultivated and delivered market-relevant data to education partners to support their marketing needs in the educational marketing arena. In support of our clients, I provided coaching related to publishing, working with suppliers, and educational field trip organizations to drive sales and engagement of their services to educational schools and groups. Key Contributions: • I coached clients in adapting digital marketing tools as the best way to reach their target, transitioning away from direct mail by creating and delivering educational materials, presenting data, best practices and training. • I built and delivered a custom marketing program for a local museum that targeted educators resulting in increasing field trip attendance by 15% in one season with an optimized email creative for the audience. Account Development Rep 1994-2012 In this role, I partnered with the Outside Sales Account Executive for the assigned territory. I supervised the onboarding of new clients including tools, resources, and marketing strategies and tactics. Prospected and cold-called vendors, service providers, and suppliers seeking to target and improve reach / results to the education segment. Key Contributions: • I successfully grew revenue by offering value-added services and access to database marketing file. • I drove sales performance by creating and successfully implementing business development strategies for clients that were relevant to their goals. • I succeeded in developing marketing and sales contacts / prospects for new and existing customers. Show less
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Education
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Sacred Heart University
Bachelor of Science in Marketing – College of Business