Jayne Forde Matthews
Head Of Marketing and Business Development at Dyson Energy- Claim this Profile
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Bio
Susan Bucci
Jayne and I worked together on the global marketing team at SumTotal. When I joined the team, Jayne was a welcoming colleague, always offering a helping hand to me during the onboarding process. Part of my role was crafting customer stories and I collaborated with and learned from Jayne’s experience doing so for the global brand before I joined. As the leader of our global communications and social media function, Jayne often had to shift her priorities based on the needs of the business. She always impressed me as someone who took the initiative and delicately balanced the need to manage key stakeholders when presented with these obstacles. I am grateful I had the opportunity to learn from and collaborate with Jayne during my time at SumTotal.
Stephen Roberts
Jayne was essential to the team and contributed significantly to the achievement of our objectives. Her ability to build relationships with stakeholders was second to none. She took global ownership and delivery of the company's PR and social media activities, always exceeding expectations. Her ability to turn around an ailing Analyst Relations program was also a major credit to her strategic thinking and persistence. Jayne led by example and co-workers at SumTotal found her enthusiasm and dedication both inspiring and motivating. She always showed a high level of determination and was a valuable contributor to raising the brand profile. Besides being a joy to work with, Jayne is a take-charge person who is able to present creative solutions to complex problems and communicate the benefits. Someone I'd want to have on my team again.
Susan Bucci
Jayne and I worked together on the global marketing team at SumTotal. When I joined the team, Jayne was a welcoming colleague, always offering a helping hand to me during the onboarding process. Part of my role was crafting customer stories and I collaborated with and learned from Jayne’s experience doing so for the global brand before I joined. As the leader of our global communications and social media function, Jayne often had to shift her priorities based on the needs of the business. She always impressed me as someone who took the initiative and delicately balanced the need to manage key stakeholders when presented with these obstacles. I am grateful I had the opportunity to learn from and collaborate with Jayne during my time at SumTotal.
Stephen Roberts
Jayne was essential to the team and contributed significantly to the achievement of our objectives. Her ability to build relationships with stakeholders was second to none. She took global ownership and delivery of the company's PR and social media activities, always exceeding expectations. Her ability to turn around an ailing Analyst Relations program was also a major credit to her strategic thinking and persistence. Jayne led by example and co-workers at SumTotal found her enthusiasm and dedication both inspiring and motivating. She always showed a high level of determination and was a valuable contributor to raising the brand profile. Besides being a joy to work with, Jayne is a take-charge person who is able to present creative solutions to complex problems and communicate the benefits. Someone I'd want to have on my team again.
Susan Bucci
Jayne and I worked together on the global marketing team at SumTotal. When I joined the team, Jayne was a welcoming colleague, always offering a helping hand to me during the onboarding process. Part of my role was crafting customer stories and I collaborated with and learned from Jayne’s experience doing so for the global brand before I joined. As the leader of our global communications and social media function, Jayne often had to shift her priorities based on the needs of the business. She always impressed me as someone who took the initiative and delicately balanced the need to manage key stakeholders when presented with these obstacles. I am grateful I had the opportunity to learn from and collaborate with Jayne during my time at SumTotal.
Stephen Roberts
Jayne was essential to the team and contributed significantly to the achievement of our objectives. Her ability to build relationships with stakeholders was second to none. She took global ownership and delivery of the company's PR and social media activities, always exceeding expectations. Her ability to turn around an ailing Analyst Relations program was also a major credit to her strategic thinking and persistence. Jayne led by example and co-workers at SumTotal found her enthusiasm and dedication both inspiring and motivating. She always showed a high level of determination and was a valuable contributor to raising the brand profile. Besides being a joy to work with, Jayne is a take-charge person who is able to present creative solutions to complex problems and communicate the benefits. Someone I'd want to have on my team again.
Susan Bucci
Jayne and I worked together on the global marketing team at SumTotal. When I joined the team, Jayne was a welcoming colleague, always offering a helping hand to me during the onboarding process. Part of my role was crafting customer stories and I collaborated with and learned from Jayne’s experience doing so for the global brand before I joined. As the leader of our global communications and social media function, Jayne often had to shift her priorities based on the needs of the business. She always impressed me as someone who took the initiative and delicately balanced the need to manage key stakeholders when presented with these obstacles. I am grateful I had the opportunity to learn from and collaborate with Jayne during my time at SumTotal.
Stephen Roberts
Jayne was essential to the team and contributed significantly to the achievement of our objectives. Her ability to build relationships with stakeholders was second to none. She took global ownership and delivery of the company's PR and social media activities, always exceeding expectations. Her ability to turn around an ailing Analyst Relations program was also a major credit to her strategic thinking and persistence. Jayne led by example and co-workers at SumTotal found her enthusiasm and dedication both inspiring and motivating. She always showed a high level of determination and was a valuable contributor to raising the brand profile. Besides being a joy to work with, Jayne is a take-charge person who is able to present creative solutions to complex problems and communicate the benefits. Someone I'd want to have on my team again.
Experience
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Dyson Energy
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Ghana
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Renewable Energy Semiconductor Manufacturing
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1 - 100 Employee
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Head Of Marketing and Business Development
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Aug 2018 - Present
An internationally accredited solar energy installation company. We have already completed significant projects in Africa as well as in Europe. We have helped over 1,000 individuals and companies to harness solar energy to power their homes and businesses. As the cost per kw/h of energy from national power grids continue to rise each year across Africa, many homeowners and businesses are seeking cheaper, more reliable, long-term solutions to their power supply needs. Solar energy is a great alternative to drawing power from the electric grid and saves users substantially in the long run. In addition and installed system can be configured to work hand in hand with the national grid to help smooth out supply and demand for all parties involved. These co-dependent systems currently employed in Europe further reduces costs and boosts the profitability for the utility companies involved. In addition all these benefits, it reduces pollution, helps fight climate change and saves our planet. Show less
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Cornerstone OnDemand
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United States
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Software Development
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700 & Above Employee
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Sr. Manager, NA & EMEA Corporate Communications & Social Media
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Aug 2022 - Sep 2023
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Skillsoft
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Serbia
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IT Services and IT Consulting
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1 - 100 Employee
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Sr. Manager, NA & EMEA Corporate Communications & Social Media
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Oct 2021 - Aug 2022
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EMEA Marketing Manager
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Jun 2019 - Oct 2021
Working for Skillsoft & SumTotal EMEA. Managing the PR, marketing, and content development, executed through an optimal mix of traditional media (trade and business) and digital channels/social media, whilst aligning with global messaging and business strategy. Responsibilities include:- Oversee all PR activity, manage and align all agencies to global strategy for both Skillsoft and SumTotal. Align PR and promote brand via industry awards, research, product launches and events - Develop and maintain analyst relations in EMEA ensuring they are regularly engaged with, educated on product development and roadmaps. PR support for major events with Skillsoft & SumTotal leadership team - Manage all content productions such as podcasts, webinars, white papers, eBooks, research reports and blog posts which includes management of an external copywriting team. Align topics and messaging to global strategy and guide business on regional topics and trends - Enhance and support campaigns and lead gen activity by providing insight into our most successful content, industry trends and most recent assets - Manage EMEA budget for PR, social media and content. Show less
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PR Advertising & Marketing EMEA
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Aug 2018 - Sep 2019
Worked for Pioneer DJ Global in their European HQ located in London. Handling the overall PR, advertising and brand assets for Europe, Middle East, and Africa. Responsibilities include; - Planning and executing the pan-EMEA PR and advertising strategy. Translating the global marketing plan to create a cohesive strategy across each territory to grow brand presence across new consumer categories. - Delivering 360 PR comms - management and execution of the comms for approximately 10-15 products per year - Brand guardianship - responsible for the production of all global marketing assets. Key approver of all assets to ensure they are compliant with brand guidelines - Management of external agencies – creative, graphic designers, photographers, PR agencies, freelancers, and copywriters to create brand stories and launch products - Liaising with key media, internal and external stakeholders to ensure that the PR and Brand strategy aligns with the business objectives - Manages the brand marketing budget for global asset creation, plus the PR and advertising budget for EMEA. Show less
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Rileys Sports Bars
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United Kingdom
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Entertainment Providers
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1 - 100 Employee
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Marketing Manager
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Jun 2017 - Aug 2018
Responsible for designing and implementing the 360-marketing strategy for the group of sports bars. Daily duties included: - Delivering the marketing strategy both in venues and digitally. Defining both local and national consumer marketing strategies, ensuring all activity is aligned. Devising strategies to drive traffic online, footfall into the venues, and working with the sales team to optimise conversion. Updating the website, monitoring the performance, tracking conversion rates, and making improvements - New site launches and relaunches - Delivering alongside the creative agency all creative communication including sales team collateral, events collateral, and ensuring that all communications are delivered in the right tone of voice. Also, to create imagery and video content and uploading using the content management system for the internal club digital screens - Managing the day-to-day relationships with external partners and maintaining a local PR strategy. Creating all required newsletters and e-shots each month, tracking conversions, and making improvements - Working with sports experts and external bloggers to create and upload interesting and relevant content to the website and social media channels - Monitoring and analysing all promotions and sending updates to ensure key stakeholders are always informed Show less
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The Fitting Room
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United Arab Emirates
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Internet Marketplace Platforms
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1 - 100 Employee
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Sales & Marketing Manager
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Jul 2015 - Jun 2017
PR & Media Relations, Loyalty Activation, Concept and Brand Development, Brand Collaboration, Content Marketing, Celebrity Endorsement, Social Media Engagement, Brand Storytelling, Film, Launches, Gifting, Web, Design & POS Development Website https://tfr.agency/ PR & Media Relations, Loyalty Activation, Concept and Brand Development, Brand Collaboration, Content Marketing, Celebrity Endorsement, Social Media Engagement, Brand Storytelling, Film, Launches, Gifting, Web, Design & POS Development Website https://tfr.agency/
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Uniq Physique
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United Kingdom
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Investment Management
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Marketing Manager
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Jun 2013 - Jun 2015
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New Look
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United Kingdom
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Retail
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700 & Above Employee
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Territory Visual Merchandiser
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Oct 2011 - Jan 2013
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Elaine Curtis
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United States
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Medical Practices
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Brand Manager - Internship
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Jun 2011 - Sep 2011
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Love Me LTD
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United Kingdom
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Hospitality
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Brand Manager - Internship
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Oct 2010 - Jun 2011
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Education
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2009 - 2012
The University of Glamorgan
Bachelor of Arts (BA) Hons, Fashion Promotion
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