CMO

• Sep 2021 - Present

Adiona is a revolutionary new motor insurance brand that’s fair, transparent and customer-centric. A proud British startup, Adiona aims to take the global lead by delivering simplicity, savings and a great customer experience through AI and real-time data. Adiona is driving a global revolution for the consumer. We are taking traditional liability models and adding not only driving data but also mobile data to deliver a truly personal policy to every driver. One-click claim submission and real-time feedback will change how consumers engage with insurance. The combination of an experienced team, the global adoption of digital, and data-driven solutions with once in a lifetime regulatory changes makes this the perfect time for Adiona. Show less

Head of Brand & Creative

• Dec 2019 - Present

Brand guardian, responsible for internal and external brand VI and Tone of Voice, globally Brand guardian, responsible for internal and external brand VI and Tone of Voice, globally

Founder and Director

• Jul 2004 - Present

Creative Consulting is the company name for Jayne Barr, Marketing Troubleshooter. Creative Consulting is the company name for Jayne Barr, Marketing Troubleshooter.

Marketing Advisor

• Apr 2014 - Present

Provide weekly marketing surgeries for IoD members Provide weekly marketing surgeries for IoD members

Adviser to the Board

• Mar 2019 - Dec 2019

Helping to further grow this successful agency’ through the development and marketing of bespoke thought-leadership/on-boarding products aimed at HR and IT professionals. Helping to further grow this successful agency’ through the development and marketing of bespoke thought-leadership/on-boarding products aimed at HR and IT professionals.

Interim MD, Marketing

• Jun 2018 - Jul 2019

Interim MD, Marketing Directorate, in newly re-structured public/private partnership. Responsible for a team of 60. Led global marketing and communications across business and consumer audiences, with a focus on US, China and France. Interim MD, Marketing Directorate, in newly re-structured public/private partnership. Responsible for a team of 60. Led global marketing and communications across business and consumer audiences, with a focus on US, China and France.

Development Board

• Oct 2014 - Jun 2019

Mountview, one of the UK's leading drama schools, was seeking help to fund an ambitious capital project: the development and construction of a new home on a brownfield site in Peckham. The Development Board had a wide remit, ranging from raising the school’s profile, to broadening its network of advocates and helping achieve both capital and revenue fundraising. We achieved all this through a combination of personal influence and providing support and advice to the school’s fulltime team. The Board successfully met its target , raised through major gifts, family trusts and private donations, and the new Mountview building opened its doors to wide acclaim in September 2018. Show less

Marketing Director

• Jan 2018 - May 2018

Created and implemented strategic marketing and media plan to support new Head and meet school’s 2018 repositioning objectives. Sat on Senior Leadership Team. Created and implemented strategic marketing and media plan to support new Head and meet school’s 2018 repositioning objectives. Sat on Senior Leadership Team.

Adviser to CEO/ Interim Marketing Director

• Feb 2017 - Jan 2018

Adviser to CEO. Led change management review of global marketing department and agency provision to successfully deliver exit strategy from VC ownership. Adviser to CEO. Led change management review of global marketing department and agency provision to successfully deliver exit strategy from VC ownership.

Consulting CMO

• Dec 2017 - 2018

Consultant to content marketing start-up Consultant to content marketing start-up

Business Consultant

• Oct 2016 - Dec 2017

Consulting Director

• Jun 2016 - Oct 2016

Led strategic positioning and stakeholder engagement project for Highways England on Smart Motorways, leading to the development of an over-arching strategic vision and media roll-out . Wrote and facilitated strategic marketing stakeholder workshops for BT to onboard new leadership team, and idea workshops to get everyone behind the new ‘organising idea’. Led strategic positioning and stakeholder engagement project for Highways England on Smart Motorways, leading to the development of an over-arching strategic vision and media roll-out . Wrote and facilitated strategic marketing stakeholder workshops for BT to onboard new leadership team, and idea workshops to get everyone behind the new ‘organising idea’.

Global Digital Advertising Manager/ Global Advertising Manager, Corporate

• Jun 2011 - May 2016

Rolling contractual role to maximise corporate advertising message across all communications platforms, worldwide. Led digital transformation project and directed multi-country, cross-functional, integrated advertising campaigns. Heavy Innovation focus. Rolling contractual role to maximise corporate advertising message across all communications platforms, worldwide. Led digital transformation project and directed multi-country, cross-functional, integrated advertising campaigns. Heavy Innovation focus.

Interim marketing Director, Carfused.com

• Oct 2015 - Jan 2016

Adviser to the CEO. Interim CMO for Confused.com. CMO for Carfused.com Adviser to the CEO. Interim CMO for Confused.com. CMO for Carfused.com

Interim Head of Marketing

• 2009 - 2010

Global identity change lead. Main creative and media agency client for development and production of global name-change and associated brand launch. Global Commercial Effectiveness Capability project, relationship management lead. Global identity change lead. Main creative and media agency client for development and production of global name-change and associated brand launch. Global Commercial Effectiveness Capability project, relationship management lead.

Consultant

• 2004 - 2007

Managing Partner

• 2000 - 2004

Managing Partner

• 1998 - 2000

Client Services Director

• 1996 - 1999

Client Services Director and Managing Partner

• 1996 - 1999

Board Director

• 1993 - 1995

Account Director

• 1983 - 1992

Consulting Director on behavioural analysis project for Highways England Consulting Director on behavioural analysis project for Highways England

Account Manager

• 1982 - 1984