Experience

Eastern Standard

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Organizational Development

  • Nov 2022 - Present

• Director of Client Services & PMO

  • Mar 2021 - Dec 2022

  - Manage Client Services department of ~10 PMs, AMs, and Account Coordinator direct reports varying from entry-level to senior. Act as escalation point for team when facing client, project, team, and budget-related "new territory" and challenges- Evolve team structures; create, redefine roles in service of organizational scalability in addition to optimizing delivery teams & methods for throughput and consistent profit margins.- Lead central oversight of project assignments, resourcing, and allocations across all company projects and departments (representing $4-5M project revenue); proactively flag additional resourcing and hiring needs.- Act as PMO for and lead strategic initiatives with diverse focus, from granular hyper-targeted process improvements to renovating company/departmental structures and defining service lines. Collaborate with departmental leads and founding partners on pain points to value delivery; lead identification and implementation of strategies to address bottlenecks and inefficiencies.- Implement, train, monitor, and refine new systems, processes, & tools; scoped & rebuilt company Sales CRM and hiring Pipeline in Airtable.- Lead hiring for client services team, interview candidates, and make hiring decisions. Oversee or contribute to other departmental role descriptions & hiring requirements.- Conduct bimonthly 1:1s, 6 mo and annual reviews, and provide professional development opportunities and growth paths for Client Services Team and beyond.- Redefined budget and reporting structures for client engagements; implemented project and account financial performance dashboards and reporting framework to forecast project profit margins on a monthly basis, show holistic profitability of accounts in addition to service line segmentation. Lead to greater visibility/insight into individual, team, account, and service line performance and stronger alignment of decision making between the founding partners/leadership and Client Services Team.

• Lead Producer (Project Manager)

  • Aug 2020 - Mar 2021

  - Identify pain points and challenges to throughput in project processes, collaborate with team/departmental leads to define and implement new processes- Guide project assignments across teams (client services, strategy, creative, development)- Lead holistic resourcing & allocations across projects- Engineer detailed, flexible project plans from SOWs to hand off to individual PMs; lead client relationship project strategy with PMs for keystone projects/clients- Consult on new pitches, proposals, and SOWs with Business Development Team

• Senior Producer (Project Manager)

  • Sep 2019 - Sep 2020

  - Translate SOWs into actionable, cogent project plans and requirements; define activities and milestones for both internal and client teams to create benchmarks for project progress and success.- Communicate project progress internally and externally; identify whether project is adhering to plan or at risk of timeline, scope, or hours creep. Lead creation and execution of risk mitigation plans and/or scope and sell change orders.- Lead sprint planning and project stand-ups with technical, strategic, and creative practitioners as well as day-to-day Jira ticket management.- Act as point of contact for client teams and act as strategic consultant; define needs, ensure client teams are able to anticipate next steps, see desired/anticipated value from the ES team, and stay on task.- Monitor, control: hourly budget, sprint velocity of projects; varying cost rates of team members (internal or contractors) to ensure healthy project margins.- Ensure quality of work of UX and audience research; strategic recommendations; analytical reports; web design; development-heavy implementation fixed fee projects; with budgets from $50k - $500k+.- Leverage practitioner expertise (UX Researchers and Strategists; creative, UI, and UX designers; developers; QA & UX analysts) and determine RASCI matrix-informed areas of accountability and ownership to different project deliverables and outputs through the process.- Identify the need for and manage estimate creation to fulfill project plans; scope needs for new service lines and change orders in addition to consulting on estimates & pitch activities with the business development team.- Create and own accurate yet flexible resource allocation plans, troubleshoot resourcing conflicts as they arise either from internal or external factors.- Structure, lead project retrospectives and budget analysis; synthesize team surveys and budget outcomes to unearth and present actionable project and process insights.



She Steps Up

• United States
• Professional Training and Coaching

• Co-Founder

  • Oct 2019 - Present

  Empowering women, trans, and non-binary folks to take their next step - personally and professionally. Creating community, resources, content, and local support by hosting online and in-person events that focus on self-advocacy at work, self-growth, and more. Where we're not experts, we'll lift up others who are and help foster connections within our community so you can take your next step. Empowering women, trans, and non-binary folks to take their next step - personally and professionally. Creating community, resources, content, and local support by hosting online and in-person events that focus on self-advocacy at work, self-growth, and more. Where we're not experts, we'll lift up others who are and help foster connections within our community so you can take your next step.



SkyBound Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Digital Strategist & Project Manager

  • Oct 2018 - Oct 2019

  ・Create, implement, and iterate scalable scoping/business development/project management practices to lessen friction, better assess risk, and increase accountability to project strategy, goals, and budget within client & internal teams・Implemented new annual client retainer services, planning, and management process, including rescoping and rewriting all core client retainer contracts up to $300k/year, and onboarding of clients to the retainer process・Built and lead Brand & Marketing Audit process, created supporting sales collateral, and successfully pitched to land new contracts and revenue・Created and lead internal organizational vision workshops in order to generate actionable and alignable company vision, define desirable client base, more clearly delineate services, and compose coherent role definition



Contractor

• Advertising Services
• 700 & Above Employee

• Digital Producer & Creative Ops Consultant

  • Mar 2018 - Sep 2019

  ・Create and optimize workflows for in-house and contract teams, including project structure, tech stack, role definition, scoping and business development processes, client management best practices, etc・Engage company founders, leadership, and teams in psychological safety framework education, coach leadership in management best practices, encourage and facilitate emotional awareness・Strategic consulting to set goals and prioritize, plan, scope, and execute digital projects within/while building flexible and replicable process・Lead presentations, project strategy, and act as Producer on a range of projects from brand identity, web design and development, social media campaigns and management, content strategy and execution



Rory

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Digital Producer

  • Mar 2018 - Mar 2019

  - Provide strategic account management as the point of contact for client teams and strategic project planning and goal setting.- Manage and collaborate with freelance strategists, designers, and developers to create beautiful and engaging social media content, video content, website, and ad experiences.- Leading strategic alignment, branding, and design direction workshops with project and client teams; present and position ad, brand, and website concepts to client executive leadership teams.- Collaborate directly with the founder on new business outreach, client pitches, project scoping, and contract creation.



Push10

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Project Manager

  • Jun 2017 - Mar 2018

  ・ Manage clients, forecast and resource internal teams, freelancers, and third party vendors, on print, art installation, digital marketing, web design, WordPress development, and application projects ranging from $10k for initial discovery to $100k+ for full execution・ Build, document, and communicate timeline, scope, and change orders within an agile-hybrid process. Assess project risks, common pitfalls, create mitigation plans・ Implement, maintain, and evolve processes to increase collaboration, transparency and actionability of project scope and timelineAccomplishments:・Flagged problematic capacity metrics, implemented actionable & accurate metrics providing more transparency to all project team members as well as organization-wide・Implemented forecasting software & built program. trained Project Management, Administration and Production Team・Initiated weekly "no meetings" period on company calendar・Integrated a talented virtual assistant to accelerate throughput of projects in QA & population content process while reducing costs・As a result of scope creep on an individual project, held a meeting & facilitated leadership team discussion to unearth a fundamental misalignment between Design & Development departments, which resulted in new a new scoping process and guidelines company-wide, the end to end de-siloing of development and design teams on web design and development projects・Attended Bureau of Digital's Digital PM summit in Las Vegas, to network with and learn from over 300 DPMs from the US & abroad



Compass - Websites & Digital Marketing

• Digital Project Manager

  • May 2016 - Jun 2017

  ・Act as the central point of contact for the client and all team members; build, document and manage timeline and scope of project・ Create and document client website and marketing goals; lead and execute art direction and content strategy・Strategically build and manage teams of freelance designers, WordPress developers, and copywriters; lead teams to keep content and execution strategy-aligned・Contribute to product development and organizational KPIs on an agile cadence; flag issues, report insights, and recommendations, collaborate with the product team on new initiatives, processes, and product offerings; identify new revenue opportunities within existing client base・Stay adaptive and take initiative in a chaotic start-up environment with shifting priorities; contribute to company culture and operational efficiencies・Train new Project Managers in Compass proprietary process and software・Consult sales team on the initial scoping process (and thus new project scopes) to ensure minimal loss of information when handing off to the project management department; occasionally act as sales team member (fielding customer calls, creating new scope, closing leads) to support sales team capacity & revenues Accomplishments:・Maintained a Net Promotor Score average of 9 across all projects with no detractor scores (each client completed an exit survey at project completion)・Built and lead internal brand audit of the Compass brand to support marketing efforts



Freelance

• Website Project Manager & Designer

  • Jan 2013 - Oct 2016

  ・Create actionable marketing/social media programs, content guidelines, and SEO best practices catered to small businesses and independent professionals' needs・Plan, communicate project timelines & key dates; keep clients, team members and relevant parties across departments and/or organizations on target・Utilize industry and secondary consumer research to strategize and execute creation of needed brand assets and content with clients or third party vendors

• Freelance Illustrator & Designer

  • Mar 2008 - Dec 2012

  Create illustration and graphic design assets for web, print, and apparel.



Philly Wine Week

• Events Content Manager | Graphic & Web Designer (Seasonal)

  • Feb 2015 - Sep 2016

  ・Design print materials to circulate in participating restaurants and for general promotional purposes・Initial website build; infrastructure for participants to submit events; act as liaison to participants for events needs・Coordinate with PWW Founders & Board Members to pivot focus & develop systems as PWW grows and evolves・Train PWW staff of web/events platform, support & troubleshooting for PWW staff & participants ・Design print materials to circulate in participating restaurants and for general promotional purposes・Initial website build; infrastructure for participants to submit events; act as liaison to participants for events needs・Coordinate with PWW Founders & Board Members to pivot focus & develop systems as PWW grows and evolves・Train PWW staff of web/events platform, support & troubleshooting for PWW staff & participants



Tria Restaurant Group

• Assistant General Manager

  • Jul 2015 - Apr 2016

  ・ Analyze P&L statements to identify revenue driving initiatives in tandem with cost-honing practices at store level; oversee junior management staff in execution・ Manage staff and scheduling of 20 associates, 4 junior managers; interview candidates and direct 30-day, 6 month & annual reviews・Control facilities, inventory, and digitally monitored tap system with 40lines; reconcile salesand product use; investigate and troubleshoot growing product costs and discrepancies・ Lead weekly training for store-level staff; reinforcement of service standards, introduction to new products, test staff on product knowledgeAccomplishments: ・Flagged company wide inconsistencies with store closing times; developed analysis protocol for late night sales & growth; resulted in company-wide reevaluation of store closing times & new hour for stores・Implemented new software for scheduling, invoicing, daily communications, and financials, including training Junior Management Staff・Reduced beverage costs through physical & digital analysis of BevChek software; implemented & enforced new beverage pouring standards at the store level



THE DOOR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations & Project Management Intern

  • Apr 2013 - Aug 2013

  ・Research, create, and document content guidelines of emerging social channels for lifestyle, food and beverage, entertainment and music clients・Manage contact and press outlet database; research new media outlets and contacts as potential assets・Identify influencers and online channels for optimal client placement and exposure・Manage and create website content for client base ・Research, create, and document content guidelines of emerging social channels for lifestyle, food and beverage, entertainment and music clients・Manage contact and press outlet database; research new media outlets and contacts as potential assets・Identify influencers and online channels for optimal client placement and exposure・Manage and create website content for client base



Derisory Designs, Inc.

• United States
• Printing Services
• 1 - 100 Employee

• Designer and Marketing Manager

  • May 2009 - May 2010

  ・ Create low cost, high impact grass roots marketing campaigns to create new customers and increase sales revenue・ Assist business owner in costing product lines; research and cost estimate new production methods, research competitor prices and LOBs・ Manage inventory levels; create organization protocols for shipping and materials use ・ Create low cost, high impact grass roots marketing campaigns to create new customers and increase sales revenue・ Assist business owner in costing product lines; research and cost estimate new production methods, research competitor prices and LOBs・ Manage inventory levels; create organization protocols for shipping and materials use