Experience

Kogan Page

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Author

  • Jan 2022 - Present

  As an accomplished author and brand marketing expert, I offer deep insights into crafting compelling brand strategies. My book, "Brand Strategy in Three Steps," presents an innovative approach to developing authentic brands that resonate with consumers. I'm available for interviews, sharing practical tips and insights. I also deliver engaging speaking engagements and workshops, inspiring participants on meaningful interactions and successful branding. Let's unlock branding potential and forge lasting connections in today's business landscape. Show less



AgileBrain

• New York, NY

• Strategic Advisor

  • Mar 2023 - Present

  The AgileBrain team is on a mission to help the world understand how their emotions impact their life, potential, and promise. To aid in this goal, the team has adopted the Your Brand Coach Methodology, including core values, promise, story, messaging, branding, positioning, content creation and more. The AgileBrain team is on a mission to help the world understand how their emotions impact their life, potential, and promise. To aid in this goal, the team has adopted the Your Brand Coach Methodology, including core values, promise, story, messaging, branding, positioning, content creation and more.



Association of National Advertisers

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Corporate Trainer

  • Feb 2021 - Present

  As a valued member of the ANA's Teaching Faculty, my workshops offer a unique and effective approach to brand strategy, based on the principles outlined in my book, "Brand Strategy in Three Steps." With a focus on identity, intention, and implementation, I empower marketing professionals to drive digital engagement and establish meaningful brand connections. Through the use of the Brand Story Framework and Brand "Storydoing" Framework, participants create compelling narratives that resonate with consumers, leading to authentic brand strategies. Together, we embark on a journey of growth and authenticity, equipping brands with the tools to thrive in today's competitive market. Join me at ANA to explore this proprietary methodology and make a lasting impact on your marketing and branding efforts. Show less



Sacred Heart University Jack Welch College of Business & Technology

• United States
• Higher Education
• 1 - 100 Employee

• Participating Faculty - Marketing

  • Oct 2018 - Present

  I am committed to creating an inclusive and collaborative learning environment at Sacred Heart, where students thrive through hands-on experiences, critical thinking, and open dialogue. By embracing modern teaching techniques and industry practices, I equip students with the skills and knowledge needed to excel in digital branding and marketing. Through guidance and mentorship, I ensure their success extends beyond the classroom, fostering their academic and professional growth. Witnessing their achievements and contributions to the industry brings me immense joy and pride. Show less



Jay Mandel, Your Brand Coach

• United States
• Professional Training and Coaching

• Brand Coach

  • Aug 2018 - Present

  Your Brand Coach specializes in helping individuals and brands develop a meaningful presence by defining core values, crafting a compelling brand promise, and telling a captivating brand story. We understand the importance of aligning values with purpose and creating emotional connections with the audience. Through personalized coaching, workshops, and practical implementation guidance, we empower you to build a brand that resonates, connects, and delivers exceptional value. Let Your Brand Coach guide you on a transformative journey to create a strong and purposeful brand presence. Show less



Fashion Institute of Technology

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor Of Marketing

  • Aug 2021 - Jun 2023

  As an engaging and enthusiastic lecturer, I prioritize creating dynamic learning experiences. According to anonymous student evaluations, my classes are anything but boring, as I present material in an interesting and modern way, using relevant examples for better comprehension. I emphasize practical applications and offer advice on real-world skills, while also providing up-to-date resources on industry trends and tools. I am grateful for the positive feedback and remain dedicated to delivering valuable and engaging learning experiences. Show less



Fordham Gabelli School of Business

• United States
• Higher Education
• 200 - 300 Employee

• Adjunct Professor Of Marketing

  • Aug 2021 - Dec 2022



UX Bureau

• United States
• IT Services and IT Consulting

• Strategic Advisor

  • May 2019 - Sep 2021



Royal Ventures

• United States
• Advertising Services
• 1 - 100 Employee

• Managing Partner

  • Jan 2018 - Sep 2021

  Trends and people come and go, but when you find people that respect each other, are driven, have complementary skills, and a shared vision, magic happens. Trends and people come and go, but when you find people that respect each other, are driven, have complementary skills, and a shared vision, magic happens.



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Director, Marketing, IBM Research

  • May 2017 - Dec 2017

  Through my work, I have endeavored to develop a deep understanding of our audience and brand, enabling more informed decision-making based on customer insights. In order to enhance our talent recruitment efforts, I successfully implemented a centralized events strategy with dedicated funding and governance. Additionally, I had the privilege of being involved in a Science and Star Wars Facebook campaign, which aimed to appeal to a broader consumer base and promote our brand. I also had the opportunity to contribute to the creation and execution of an integrated marketing campaign for TJ Bot during the 2017 holiday season. It was designed to leverage the power of Watson and simplify AI while providing students with a valuable STEM learning experience. I am truly grateful for these experiences and the impact they have had. Show less



Mastercard

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Vice President, Global Digital Marketing - Consumer Engagement

  • Sep 2013 - Apr 2017

  During my time at MasterCard, I had the honor of setting the global social media voice, ensuring strategic, consistent, localized, and culturally appropriate communication. As the lead for Global Social Media Content Strategy and Operations, I provided six regions and 220 markets with the necessary tools to execute consistent and on-brand social marketing. Additionally, I played a key role in vetting, selecting, integrating, scaling, and managing global enterprise martech systems.One of my notable achievements was the establishment of the Mastercard Real-Time Marketing Lab, which allowed for iterative and measurable global campaign development. This accomplishment was recognized in February 2016 by Fortune Magazine. Furthermore, I successfully implemented multiple award-winning global campaigns, including the Open Championship and Rugby World Cup, from concept creation to implementation and quantification.I am humbled by the critical foundation my time at MasterCard provided for my career. It was through these experiences that I developed the skills and knowledge that have enabled me to thrive as an entrepreneur today. I am forever grateful for the opportunities and learnings I gained during my tenure at MasterCard. Show less

• Vice President, Global Digital Marketing - B2B

  • Jun 2012 - Aug 2013

  Spearheaded a three-person team tasked with B2B global digital marketing activities for MasterCard. Led strategic digital development, and managed all aspects of B2B digital programs. Responsible for a $2M+ plus budget and digital marketing relationships. Provided digital/social media leadership in creating/developing The Cashless Conversations Blog, the official blog of MasterCard Worldwide and the Social Newsroom; the blog serves as a model for other MasterCard blogs around the world.

• Director, Global Digital Marketing - B2B

  • Oct 2009 - Jun 2012

  Collaborated with business owners, agencies, and technology teams to create reusable global technology, services, and capabilities in support of corporate visions. Championed the development/implementation of global sales and marketing center to unify 20 fragmented regional websites on one global platform. The project will save over $1.5M annually.



CIT

• United States
• Financial Services
• 700 & Above Employee

• Manager, Digital Marketing

  • Jul 2006 - Oct 2009

  Orchestrated internal customers, external vendors, and one direct report in the creation and management of CIT’s online presence. Managed a $1M+ digital advertising budget. Screened/negotiated contracts with external agencies based on corporate priorities and guidelines. Designed, content managed, and provided ongoing development for CIT.com. Orchestrated internal customers, external vendors, and one direct report in the creation and management of CIT’s online presence. Managed a $1M+ digital advertising budget. Screened/negotiated contracts with external agencies based on corporate priorities and guidelines. Designed, content managed, and provided ongoing development for CIT.com.



NRG Energy

• United States
• Consumer Services
• 700 & Above Employee

• Manager, External Communications

  • Mar 2005 - Feb 2006

  Oversaw all public relations and communications activities for this global energy company; managed relations with press, generated news releases, pitched stories, and created print collateral. Accountable for enhancing corporate reputation and expanding presence in new media. Oversaw all public relations and communications activities for this global energy company; managed relations with press, generated news releases, pitched stories, and created print collateral. Accountable for enhancing corporate reputation and expanding presence in new media.



PSEG

• Utilities
• 700 & Above Employee

• Specialist, Digital Marketing - Consumer, B2B and Internal

  • Jun 2000 - Mar 2005

  Directed five team members and a network of 40 content providers in the development of corporate web presence via PSEG.com. Granted oversight for entire corporate intranet following successful external site conversion. Directed five team members and a network of 40 content providers in the development of corporate web presence via PSEG.com. Granted oversight for entire corporate intranet following successful external site conversion.