Experience

Pierry Inc., A Wunderman Thompson Company

• United States
• Advertising Services
• 1 - 100 Employee

• Technical Campaign Manager

  • Aug 2021 - Present

  • Provide technical SFMC support to parent company WPP in the UK for internal email communications with global reach of over 102,000 employees and positive actionable business impacts. • Provide technical SFMC support to parent company WPP in the UK for internal email communications with global reach of over 102,000 employees and positive actionable business impacts.



Epsilon — Part of Publicis Groupe

• Sr Technical Project Manager (Email)

  • May 2019 - Apr 2021

  ★RESPONSIBILITIES★• Scheduled project timelines, executed email development and deployment in ESP: Epsilon PeopleCloud Messaging (PCM/formerly known as Harmony) and Salesforce Marketing Cloud (SFMC).• Liaised among team members—including Account Reps, Data Team, Creatives, Solution Consultants, Developers, Quality Controllers, Analytics—to ensure project scopes were properly defined and deliverables were quality-assured and deployed accordingly. Conducted troubleshooting as needed.• Tracked and reported on project milestones.• Documented led marketing programs SOP. Conducted and codified knowledge transfer to colleagues. • Documented RCA (Root Cause Analysis) for campaigns and operations involved to prevent recurrence.★IMPACT★• Proactively preparation to ease operations downstream had resulted in quicker turnaround time than scheduled.• Continual attention to details provided clear insights to Team members.• Documented program workflow, roles and responsibilities ensured business continuity and smooth handoffs.★ACHIEVEMENT★• Certified in Harmony Professional and Specialist Proficiency.• Completed Epsilon courses on Cyber Security, Harassment; LinkedIn courses on Excel, Time Management, etc.



Kroger

• Germany
• 1 - 100 Employee

• Manager of Email Marketing

  • Jan 2016 - May 2019

  ★RESPONSIBILITIES★• Applied 4D (Design > Develop > Deploy > Dissect) methodology to weekly circular and adhoc email campaigns.• Managed Data Extensions through segmentation, personalization and dynamic contents using Salesforce Marketing Cloud: AMPScript, SQL, Email Studio and Automation Studio.• Collaborated with Social Media Team to drive acquisitions and to grow subscribers organically.★IMPACT★• Technical expertise provided to corporate IT and Data Center had resulted in improved integration post-merger.• Guidances and recommendations rendered to senior management drove a holistic marketing strategy.★ACHIEVEMENT★• Increased customer satisfaction as a result of prompt response regarding email communications issues.• Kept abreast of email marketing trends and technology by attending industry conferences.• Managed and mentored an Email Marketing Specialist.



Roundy's Supermarkets, Inc.

• United States
• Retail Groceries
• 400 - 500 Employee

• Manager of Email Marketing

  • Aug 2013 - Dec 2015

  Merged with The Kroger, Inc. See above for details. Merged with The Kroger, Inc. See above for details.



BVK

• Human Resources Services

• Web Producer

  • Aug 2011 - Aug 2013

  ★RESPONSIBILITIES★• Collaborated with Business Analysts/Marketing Managers to build/maintain websites, online advertising campaigns, landing pages, email promos, and various design collateral.• Provided top-notched recommendations based on user experience, market knowledge, best practice and creative layout.★IMPACT★• Websites that adhered to branding guidelines and industry standards improved brand loyalty and drove traffic.• Crucial up-to-the-minute production for the travel industry garnered company reputation nationwide.



Uline

• United States
• Wholesale
• 700 & Above Employee

• Design Consultant

  • Apr 2011 - Aug 2011

  ★RESPONSIBILITIES★• Designed catalog covers for more than 15 market segments.• Designed private label T-shirts/logos.• Prepared highly detailed mock-ups.• Art-directed photo shoot. ★RESPONSIBILITIES★• Designed catalog covers for more than 15 market segments.• Designed private label T-shirts/logos.• Prepared highly detailed mock-ups.• Art-directed photo shoot.



Assurant Health

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Senior Graphic Designer

  • Aug 2002 - Jan 2008

  ★RESPONSIBILITIES★• Designed and produced direct mails, corporate campaigns, product brochures, sales sheets and other marketing collaterals.• Developed and implemented corporate identity guidelines.• Created HTML email, landing pages, Flash animations and web graphics.★IMPACT★• Created and maintained online photo library that increased productivity and brand consistency.• Pioneered Email Marketing initiative that became a critical component of the entire marketing portfolio.★ACHIEVEMENT★• Photographed corporate events and portraiture, including a 6-city photo tour of Premier Agents.• Received 2 Bronze Awards and 1 Silver Mention from the Printing industry for design and execution excellence.