Experience

PersonEdge

• Malaysia
• Advertising Services
• 1 - 100 Employee

• • Aug 2022 - Present

  - Plan and strategies monthly PPC Advertising.- Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs- Run and monitor Facebook and Instagram Ads, and Facebook Lead Generation Ads.- Prepare monthly social media analytic reports.- Prepare SEM & SEO monthly reports.

• • Apr 2021 - Present

  Analyse the company’s digital marketing plan to develop social media strategies, implement action plans and evaluate the results.- Identify strategic weaknesses in current social media plans and make recommendations for improvements.- Involved in end-to-end strategising with planning for brands and proposals.- Researching social media trends and informing management of changes that are relevant to the company’s branding and marketing activities.- Manage clients' social media accounts.- Coordinating with internal teams; client servicing externally.- Coordinate influencer campaigns, such as Nestle, Asus, and Lazada. Show less



Wonder Pod Sdn Bhd

• Malaysia
• IT System Custom Software Development
• 1 - 100 Employee

• Content Strategist

  • Dec 2019 - Mar 2021

  - Plan and strategise for content proposal for month content, quarter campaign, and pitching. - Coordinating with clients; Internally, coordinate with media buy team, creative team, and production team. - Identify the latest trending media like audio, video, photo, & writing in different media & channels to keep up with the content trending. - Research on KOL that suitable for the brands. - Handle clients from different industries including F&B, FMCG, Property, air conditions, e-commerce, beauty, and others. Show less



PUC Berhad

• Malaysia
• Technology, Information and Media
• 1 - 100 Employee

• Social Media Executive

  • Nov 2018 - Nov 2019

  •Manage and generate content for online platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn), several companies’ social media accounts under the PUC Group such as PrestoMall (previously known as 11street), PrestoTravel, PUC Berhad, Presto Universe, Enovax, and PictureAir. Forum channels, Shopping Buddy program (seeders to seed in certain forum posts & social media). • Offline events - CSR events, blood donation & collaboration with Need to Feed the Needs, in-house Payday events. •Manage and generate content for online platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn), several companies’ social media accounts under the PUC Group such as PrestoMall (previously known as 11street), PrestoTravel, PUC Berhad, Presto Universe, Enovax, and PictureAir. Forum channels, Shopping Buddy program (seeders to seed in certain forum posts & social media). • Offline events - CSR events, blood donation & collaboration with Need to Feed the Needs, in-house Payday events.



Umr Strategic Sdn Bhd

• Telecommunications
• 1 - 100 Employee

• Marketing Executive

  • Mar 2018 - Nov 2018

  Responsible: - Responsible for the business development with existing and potential customers to achieve sales targets. - Identify, manage, and secure existing and new account yet continue to maintain a high quality of service. - To assist in any other ad hoc tasks assigned by the superior. Responsible: - Responsible for the business development with existing and potential customers to achieve sales targets. - Identify, manage, and secure existing and new account yet continue to maintain a high quality of service. - To assist in any other ad hoc tasks assigned by the superior.



PETRO1 - Oil & Energy Training Provider

• Malaysia
• Oil and Gas
• 1 - 100 Employee

• Operations & Market Research

  • Jul 2016 - Sep 2016

  • Exposure to unlimited Markets (Singapore, Thailand, Vietnam, Philippines, Australia, China, Taiwan). • Uncapped knowledge on industry segment. • Corporate Business culture. (B2B Market) • Key technology that changing the energy landscape • How to identify the top 10 players in the energy industry. • Tips and tricks to Increase the accuracy of data classification. • Event Planning for upcoming workshop training. • Exposure to unlimited Markets (Singapore, Thailand, Vietnam, Philippines, Australia, China, Taiwan). • Uncapped knowledge on industry segment. • Corporate Business culture. (B2B Market) • Key technology that changing the energy landscape • How to identify the top 10 players in the energy industry. • Tips and tricks to Increase the accuracy of data classification. • Event Planning for upcoming workshop training.



Toastmasters International

• United States
• Non-profit Organizations
• 700 & Above Employee

• Member

  • 2014 - 2016