Senior Manager - Corporate Communications & PR

• Aug 2022 - Present

Professional Singer

• Jan 2016 - Present

Senior Account Manager

• Oct 2021 - Aug 2022

Leading brand building, reputation management, thought leadership and marketing campaigns that are data driven and measurable. Core focus on strategic marketing, consumer insights, media, social media communications, customer segmentation, partnerships and product/service marketing support.Additional concerted focus on business development - new and existing, finance planning, resource management and talent building & incubation.

Global Women's Equality Network (GWEN)

• May 2021 - Aug 2022

Working group member under the 'Mentorship and Sponsorship' pillar of GWEN - an empowered group of people who are committed to networking, mentoring, recruiting, collaborating and career planning for women at Edelman. Our objective is to increase the presence of women leaders at the most senior levels of our firm and create an environment where women are encouraged to lead and succeed.

Account Manager

• Oct 2019 - Oct 2021

Corporate storytelling, leadership profiling, 360 degree marketing communications, social media engagement, crisis communications, and thought leadership in areas of energy & infrastructure, environment & sustainability, digital transformation, startups, auto, education, business, CSR, white goods, customer experience and corporate culture. Responsible for:- Leading winning strategies for brands across a full spectrum of channel and practice engagements (press, digital, social media, OTT, creative, influencer partnerships, events, tours, etc.)- Business development and expansion- Cross-practice and cross-geographical support: India/APAC/EMEA, IP development- Resource management: Recruitment, growth and development roadmap curation, active coaching, training and mentoring- Strategic leadership in project workflow processes- Finance/budget planning, forecasting and execution oversight- Insights measurement and contextualizing metrics to aid critical thinking and providing 'outside in' client counsel- Client relationship management and quality control Show less

Senior Account Executive

• Oct 2018 - Oct 2019

Actively involved in managing a wide array of clients, delivering integrated communications solutions from comprehensive reputation building, integrated campaigns, crisis management & content delivery. Also, concerted focus on supporting new business wins for the company. Sectors of expertise include: Energy (oil & gas, renewables, nuclear), sustainability, infrastructure, logistics, F&B, automobile, chemicals, industrial gases, aviation, construction, manufacturing, agriculture, metals & mining and wind.Key responsibilities included:- Content development: Drafting research notes, social media content, press material, position papers, policy briefs, and other allied documents. Also, editing and proofreading written material to ascertain quality and ensure adherence to brand guidelines- Co-creating and end to end execution of various national and international initiatives basis evaluation of client business strategy, industry landscape, brand guidelines, product & services portfolio- Media engagement: Proactive and reactive media liaison including active coordination with international/national/regional media, garnering speaker opportunities, placing quotes, opinion editorial, facilitating interactions and managing/coordinating events- Coordinating client training sessions and assisting C-Suite spokespeople in various high level summits, industry events, interviews and stakeholder meetings - Managing workflow, logistics and interaction with internal stakeholders, clients, media and influencers- Creating comprehensive performance reports and generating high-end content for internal and external use for India market as well for hub team on international/APAC mandates- Stakeholder mapping, influencer outreach and institutionalizing stakeholder engagement - Advocacy support - Client servicing and administrative support- Financial planning, forecast support and project management to ensure company profitability- Team building, coaching and management Show less

Account Executive

• May 2017 - Sep 2018

As an Account Executive in the Corporate Reputation practice at Edelman India, I specialized in end to end management of various Corporate Communications and Brand Marketing initiatives; handling a wide array of both B2C and B2B clients across energy, infrastructure, F&B, automobile, oil & gas, chemicals, industrial gases and renewables & sustainability. Not only was I actively involved in direct project management with cross channel (traditional PR, digital, creative) teams and vendors, but also in supporting opportunities of growth outside of the scope of work. Key responsibilities included: - Client servicing and relationship management- Planning and strategizing (including project/retainer planning, campaign development and event planning)- Content development: Formulating messaging and positions, briefing documents, press releases, authored articles, speech writing, editing, pitch notes, media invites, official statements, press kits, social media posts- Media relations: Corporate, energy, F&B, education, sustainability/CSR, auto, sports, manufacturing and engineering - Research - Analysis – PR and social media metrics- Creative thinking and campaign conception support- Budget management support- Crisis and image management support Show less

Project Coordinator

• Jul 2013 - Dec 2013

Content Writer

• 2010 - 2011