Jay Williams
Director at CPESN Networks- Claim this Profile
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Bio
Cheryl Hoffer
I have had the pleasure of working with Jay most recently in his CPESN marketing director role. His depth of industry experience is a strong asset. His pharmacy background and passion for marketing consistently result in valuable collaborative discussion opportunities. Jay is always responsive to requests, generous with his time devoted to collaboration, and thoughtful about proposed solutions. Looking forward to continued opportunities to work together and positively impact the future of pharmacy.
Brooke Kulusich
I’ve had the privilege of working with Jay at CPESN, where he spearheads the organization’s communications activities. Although Jay brings decades of marketing expertise, he always approaches his role with humility, treats his teammates as equals, and makes me feel like my contributions are valued, even as a student. Jay is an extremely effective manager, affording me the autonomy and creative license to take ownership of various marketing projects while always being a text away to offer guidance. He insists that he’s a coach—not a boss—which speaks precisely to his leadership style. Jay has repeatedly advocated for me as a young professional and leveraged his extensive network to help me achieve my career goals. I am grateful for the opportunity to call Jay a colleague, mentor, and friend!
Cheryl Hoffer
I have had the pleasure of working with Jay most recently in his CPESN marketing director role. His depth of industry experience is a strong asset. His pharmacy background and passion for marketing consistently result in valuable collaborative discussion opportunities. Jay is always responsive to requests, generous with his time devoted to collaboration, and thoughtful about proposed solutions. Looking forward to continued opportunities to work together and positively impact the future of pharmacy.
Brooke Kulusich
I’ve had the privilege of working with Jay at CPESN, where he spearheads the organization’s communications activities. Although Jay brings decades of marketing expertise, he always approaches his role with humility, treats his teammates as equals, and makes me feel like my contributions are valued, even as a student. Jay is an extremely effective manager, affording me the autonomy and creative license to take ownership of various marketing projects while always being a text away to offer guidance. He insists that he’s a coach—not a boss—which speaks precisely to his leadership style. Jay has repeatedly advocated for me as a young professional and leveraged his extensive network to help me achieve my career goals. I am grateful for the opportunity to call Jay a colleague, mentor, and friend!
Cheryl Hoffer
I have had the pleasure of working with Jay most recently in his CPESN marketing director role. His depth of industry experience is a strong asset. His pharmacy background and passion for marketing consistently result in valuable collaborative discussion opportunities. Jay is always responsive to requests, generous with his time devoted to collaboration, and thoughtful about proposed solutions. Looking forward to continued opportunities to work together and positively impact the future of pharmacy.
Brooke Kulusich
I’ve had the privilege of working with Jay at CPESN, where he spearheads the organization’s communications activities. Although Jay brings decades of marketing expertise, he always approaches his role with humility, treats his teammates as equals, and makes me feel like my contributions are valued, even as a student. Jay is an extremely effective manager, affording me the autonomy and creative license to take ownership of various marketing projects while always being a text away to offer guidance. He insists that he’s a coach—not a boss—which speaks precisely to his leadership style. Jay has repeatedly advocated for me as a young professional and leveraged his extensive network to help me achieve my career goals. I am grateful for the opportunity to call Jay a colleague, mentor, and friend!
Cheryl Hoffer
I have had the pleasure of working with Jay most recently in his CPESN marketing director role. His depth of industry experience is a strong asset. His pharmacy background and passion for marketing consistently result in valuable collaborative discussion opportunities. Jay is always responsive to requests, generous with his time devoted to collaboration, and thoughtful about proposed solutions. Looking forward to continued opportunities to work together and positively impact the future of pharmacy.
Brooke Kulusich
I’ve had the privilege of working with Jay at CPESN, where he spearheads the organization’s communications activities. Although Jay brings decades of marketing expertise, he always approaches his role with humility, treats his teammates as equals, and makes me feel like my contributions are valued, even as a student. Jay is an extremely effective manager, affording me the autonomy and creative license to take ownership of various marketing projects while always being a text away to offer guidance. He insists that he’s a coach—not a boss—which speaks precisely to his leadership style. Jay has repeatedly advocated for me as a young professional and leveraged his extensive network to help me achieve my career goals. I am grateful for the opportunity to call Jay a colleague, mentor, and friend!
Experience
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CPESN Networks
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Hospitals and Health Care
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1 - 100 Employee
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Director
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Dec 2016 - Present
Currently manage all marketing communications activities for CPESN USA, a pharmacy industry start-up funded by the National Community Pharmacists Association and Community Care of North Carolina. Serve as one of five Directors who lead all aspects of the company. Manage a team of talented creative marketers to develop marketing strategies and execute deliverables for 50 local CPESN networks and CPESN USA – the overarching clinically integrated network. Nurture relationships with key industry associations, including a partnership with the Community Pharmacy Foundation. ■ Work collaboratively with industry leaders to increase the number of participating community-based pharmacy locations to 3,600 rooftops over a 4-year period with positive month over month growth in a declining market. ■ Build relationships with key stakeholders (called local network “luminaries”) and other strategic partners, by providing creativity and marketing support to help launch and promote their local CPESN network. ■ Lead all of the company’s marketing communications initiatives including brand creation and development, messaging, and B2B marketing deliverables. Leverage social media, e-mail marketing, and other low cost marketing activities to build brand awareness and engage key stakeholders. ■ Collaborate with customers to develop and share COVID-19 resources and best practices for businesses operating through the pandemic.
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1999 - 2002
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1997 - 1999
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Community
