Jay Williams
Executive Creative Director at CVS Health- Claim this Profile
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Topline Score
Bio
Eva Heinzen
Yes, Jay is a leader. But mostly he's a sherpa. He uses his experience traveling daunting paths to make sure everyone gets where they need to be. No casualties. Jay hired me as a copywriter, and while working with him across a wide range of clients, he helped me grow into an ACD role in just a few years. In true sherpa style, he guides creatives while still letting them climb on their own. He's a terrific boss who gives you room to grow, and puts you in situations that are just scary enough to teach you something. His advice - well-considered, well-informed, and swiftly-delivered - has helped me navigate clients, colleagues, and my career. Jay guides clients. He delivers deep insight in crisp, encouraging terms, finding common ground and never talking down to anyone. And he's funny, which always helps. Jay guides brands. He brings a deep love of culture (high and low) to bear, helping clients understand what they sometimes miss - that their brand exists in the world and must converse with it. 10/10 would work with him again!
Jonathan Manitsky
Jay is the ECD you want on your business. He's an excellent team leader who gets involved, gets his hands dirty in the details of the work while encouraging his teams to excel and explore concepts and ideas. He provides thoughtful, constructive feedback and fosters a solid working relationship with agency team members and clients. Working with Jay on the Hilton and Aflac business at the same time only cemented my positive opinion and made him one of my favorite ECDs.
Eva Heinzen
Yes, Jay is a leader. But mostly he's a sherpa. He uses his experience traveling daunting paths to make sure everyone gets where they need to be. No casualties. Jay hired me as a copywriter, and while working with him across a wide range of clients, he helped me grow into an ACD role in just a few years. In true sherpa style, he guides creatives while still letting them climb on their own. He's a terrific boss who gives you room to grow, and puts you in situations that are just scary enough to teach you something. His advice - well-considered, well-informed, and swiftly-delivered - has helped me navigate clients, colleagues, and my career. Jay guides clients. He delivers deep insight in crisp, encouraging terms, finding common ground and never talking down to anyone. And he's funny, which always helps. Jay guides brands. He brings a deep love of culture (high and low) to bear, helping clients understand what they sometimes miss - that their brand exists in the world and must converse with it. 10/10 would work with him again!
Jonathan Manitsky
Jay is the ECD you want on your business. He's an excellent team leader who gets involved, gets his hands dirty in the details of the work while encouraging his teams to excel and explore concepts and ideas. He provides thoughtful, constructive feedback and fosters a solid working relationship with agency team members and clients. Working with Jay on the Hilton and Aflac business at the same time only cemented my positive opinion and made him one of my favorite ECDs.
Eva Heinzen
Yes, Jay is a leader. But mostly he's a sherpa. He uses his experience traveling daunting paths to make sure everyone gets where they need to be. No casualties. Jay hired me as a copywriter, and while working with him across a wide range of clients, he helped me grow into an ACD role in just a few years. In true sherpa style, he guides creatives while still letting them climb on their own. He's a terrific boss who gives you room to grow, and puts you in situations that are just scary enough to teach you something. His advice - well-considered, well-informed, and swiftly-delivered - has helped me navigate clients, colleagues, and my career. Jay guides clients. He delivers deep insight in crisp, encouraging terms, finding common ground and never talking down to anyone. And he's funny, which always helps. Jay guides brands. He brings a deep love of culture (high and low) to bear, helping clients understand what they sometimes miss - that their brand exists in the world and must converse with it. 10/10 would work with him again!
Jonathan Manitsky
Jay is the ECD you want on your business. He's an excellent team leader who gets involved, gets his hands dirty in the details of the work while encouraging his teams to excel and explore concepts and ideas. He provides thoughtful, constructive feedback and fosters a solid working relationship with agency team members and clients. Working with Jay on the Hilton and Aflac business at the same time only cemented my positive opinion and made him one of my favorite ECDs.
Eva Heinzen
Yes, Jay is a leader. But mostly he's a sherpa. He uses his experience traveling daunting paths to make sure everyone gets where they need to be. No casualties. Jay hired me as a copywriter, and while working with him across a wide range of clients, he helped me grow into an ACD role in just a few years. In true sherpa style, he guides creatives while still letting them climb on their own. He's a terrific boss who gives you room to grow, and puts you in situations that are just scary enough to teach you something. His advice - well-considered, well-informed, and swiftly-delivered - has helped me navigate clients, colleagues, and my career. Jay guides clients. He delivers deep insight in crisp, encouraging terms, finding common ground and never talking down to anyone. And he's funny, which always helps. Jay guides brands. He brings a deep love of culture (high and low) to bear, helping clients understand what they sometimes miss - that their brand exists in the world and must converse with it. 10/10 would work with him again!
Jonathan Manitsky
Jay is the ECD you want on your business. He's an excellent team leader who gets involved, gets his hands dirty in the details of the work while encouraging his teams to excel and explore concepts and ideas. He provides thoughtful, constructive feedback and fosters a solid working relationship with agency team members and clients. Working with Jay on the Hilton and Aflac business at the same time only cemented my positive opinion and made him one of my favorite ECDs.
Experience
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CVS Health
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United States
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Hospitals and Health Care
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700 & Above Employee
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Executive Creative Director
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Jan 2022 - Present
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Creative Director
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Apr 2020 - Jan 2022
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Protagonist
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United States
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Advertising Services
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Founder/CCO
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Aug 2019 - Present
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Publicis
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United States
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Advertising Services
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700 & Above Employee
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Executive Vice President/Executive Creative Director
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Jun 2009 - Dec 2018
- Led cross-functional team of 10-25 copywriters, art directors, designers, and UX Specialists - Provided hands-on management, regular assignment briefings, and overall guidance - Set and maintained high creative standards by hosting reviews and providing feedback based on both content and approach - Collaborated on development of unique and effective strategic directions for new initiatives - Successfully sold finished campaigns to executive and C-suite clients through dynamic, in-depth final presentations - Experience in Financial Services (UBS, AXA, AFLAC), Consumer Package Goods (P&G, Crest, Oral B, Scope), Hospitality (Hilton, Hilton HHonors, Homewood Suites), Casual Dining (Red Lobster) OTC Pharma (Merck, Miralax, Oxytrol), Show less
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OASIS
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United States
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Information Technology & Services
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700 & Above Employee
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Chief Creative Officer
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Oct 2007 - May 2009
- Evolved department from back-end production to fully-integrated creative resource - Developed innovative and engaging brand/business development strategies - Established and maintained creative standards through creative reviews, education and coaching - Increased business development opportunities by 65% - Experience in Sporting Goods (Titleist, Foot Joy, Golfer's Warehouse), Fashion (Ann Taylor), Real Estate (Liberty National Golf Club), Communications (Nokia), Cause Marketing (Cherie Blair Foundation for Women) Show less
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Arnold Worldwide
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United States
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Advertising Services
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200 - 300 Employee
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Managing Partner/Executive Creative Director
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Oct 1998 - Sep 2006
- Led cross-functional team of copywriters, art directors, designers, digital designers - Led multiple new business pitches in a variety of categories - with success rate of over 60% - Experience in Financial Services (Fidelity, Fleet Bank, The Hartford), Travel/Hospitality (Royal Caribbean Cruises, Celebrity Cruises), Sporting Goods (Titleist, Foot-Joy, Franklin), Communications (Verizon), Healthcare (Blue Cross/Blue Shield), Alcohol (Coors) - Led cross-functional team of copywriters, art directors, designers, digital designers - Led multiple new business pitches in a variety of categories - with success rate of over 60% - Experience in Financial Services (Fidelity, Fleet Bank, The Hartford), Travel/Hospitality (Royal Caribbean Cruises, Celebrity Cruises), Sporting Goods (Titleist, Foot-Joy, Franklin), Communications (Verizon), Healthcare (Blue Cross/Blue Shield), Alcohol (Coors)
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Education
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College of the Holy Cross
BA, English
Community
