Experience

Cargoflip

• Canada
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Jan 2023 - Present

  As a Marketing Cargoflip, I specialize in creating and executing dynamic marketing strategies that target B2B markets within the transportation, logistics, supply chain, and storage industries. My responsibilities span from overseeing our marketing budget to leading market research initiatives, creating engaging content, and organizing industry events. I manage a team of professionals and foster collaborations with various departments to ensure alignment with company goals. My use of data analytics tools has proven instrumental in optimizing marketing campaign performance and understanding market trends. Some notable achievements in this role include a 30% increase in lead generation year-over-year, a 20% reduction in marketing costs, and a 35% increase in organic website traffic due to strategic SEO efforts. My successful implementation of CRM and marketing automation tools also boosted customer retention by 15%. Show less