Experience

Biobot Analytics
• United States
• Data Infrastructure and Analytics
• 1 - 100 Employee
• Senior Manager, Marketing

  • Sep 2022 - Present

IsoPlexis
• United States
• Biotechnology Research
• 1 - 100 Employee
• Director of Product Marketing

  • Mar 2022 - Present


Charles River Laboratories

• United States
• Biotechnology Research
• 700 & Above Employee

• Marketing Manager- RMS

  • Nov 2020 - Feb 2022

  • Develop and implement go-to-marketing strategies for research models and services portfolio • Conduct market research including Voice of Customer (VOC) as part of product launch and value prop development • Work closely with product management and operations on developing content, messaging, for all strategic initiatives • Drive cell and gene therapy initiative for global RMS business within Charles River, responsible for complete go-to-market strategies from market research, content creation, tactics, analysis for all CGT offerings. • Collaborate and train commercial stakeholders including sales and customer support in product launches, updates, content, digital strategies, etc. • Hire, manage and mentor team of marketing specialists Show less



GENEWIZ

• Biotechnology

• Product Marketing Manager

  • Oct 2019 - Nov 2020

  • Lead Voice of customer (VOC) analysis to understand customer needs and implement data-driven strategic decision making• Build customer profiles/personas and journey mapping to enhance customer experience• Work closely with R&D, operations, sales, PM on new product development to define product and build a product roadmap including defining value props and product positioning• Develop and execute go-to-marketing strategies for new/existing product and services• Create content including case studies/ tech notes, webinars, sales trainings for lead generation and sales enablement• Oversee all inbound and outbound marketing campaigns for new/existing product and services lead generation and nurturing.• Data analysis and predictive modeling of revenue/customer growth based upon current business and overall market trends• Identify opportunities and synergies to drive collaborations/partnerships both outside and inside the organization• Hire, mentor and manage a team of PMAs and PMMs Show less

• Senior Product Associate-Marketing

  • Sep 2017 - Sep 2019

  • Develop and execute comprehensive go-to marketing plans• Led multiple successful product launches with over >100% YoY growth• Gather and review market trends and competitive landscape to identify target markets and develop lead generation strategies• Create and maintain competitive matrices to fine-tune service offerings and continue to develop value props• Created and released marketing materials including brochures, newsletter, email (HubSpot), social media, and training document to support customer facing activities Show less

• Senior Associate Scientist

  • Oct 2016 - Sep 2017

  • Project Management and customer support• Manage customer sequencing data from various satellite labs • In-depth troubleshooting with VIP customers• Developed Excel-based tools to generate and analyze quality control metrics• Lead data quality and strategic process optimization projects across multiple depts• Mentor new team members

• Associate Scientist II

  • Nov 2015 - Oct 2016

  • Project management/Technical support scientist for DNA sequencing clients• Analyzing sequencing data for clients• Document and track daily work flow• Follow SOPs and work collectively to assist within and cross departments



William Paterson University

• United States
• Higher Education
• 1 - 100 Employee

• Research Assistant

  • May 2014 - Jul 2015

  • Received University wide research grant.• Headed research project in Cell Biology of bacterial growth and transfer on clinical surfaces, studying decontamination using metallic nanoparticles with important clinical applications.• Performed Electron Microscopy on bacteria treated surfaces to study and analyze bacteria-metal interactions.• Executed statistical analysis using SAS.

• Adjunct Professor

  • Sep 2013 - Jul 2015

  • Lectured on Anatomy/Physiology and administered exams and practicals, assigning grades appropriately.• Managed Anatomy and Physiology Teaching Labs and coordinated Lab Practical Exams.

• Research Associate

  • Dec 2014 - Jun 2015

  • Created a computer distribution of an invasive species using GIS data for future publication.• Presented monthly status reports to supervisors and peer groups.• Analyzed environmental conditions affecting the invasive species.



Rutgers University

• United States
• Higher Education
• 700 & Above Employee

• Research Intern

  • Jun 2012 - Dec 2012

  • Performed metabolic assessments, data collection and analysis in Leptin knockout mice models. • Performed DNA analysis and utilized molecular biology techniques (PCR, Western Blotting) • Accurately maintained an active data log book. • Examined safety profiles of therapeutic candidates. • Performed metabolic assessments, data collection and analysis in Leptin knockout mice models. • Performed DNA analysis and utilized molecular biology techniques (PCR, Western Blotting) • Accurately maintained an active data log book. • Examined safety profiles of therapeutic candidates.