Jay Scott
Chairman at KS&R- Claim this Profile
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Bio
Experience
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KS&R
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United States
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Market Research
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100 - 200 Employee
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Chairman
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Nov 2018 - Present
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Executive Vice President & Treasurer
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Feb 2002 - Present
Jay is a Principal with KS&R, and a member of its Senior Management Team, where he is responsible for client development and revenue planning.He has over 20 years global experience in marketing research, including Manager and Director-level positions at FedEx and BellSouth. Jay has a broad consulting background, with extensive experience in product and service development, ethnographic explorations, advanced market simulations, segmentation and business case development. Throughout his career, Jay has focused on assisting clients to maintain and strengthen their market positions, develop and build their brands, and identify opportunities for profitable growth. He has been a leader in the development of innovative research methodologies, and has authored thought pieces on Personas, Segmentation and B2B Panels. Jay holds a Bachelor of Science in Business from the University of Alabama and a Master’s of Marketing Research from the University of Georgia.
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FedEx Services
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Truck Transportation
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700 & Above Employee
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Marketing Principal
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Dec 1999 - Feb 2002
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AT&T
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United States
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Telecommunications
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700 & Above Employee
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Director
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May 1995 - Nov 1999
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Account Executive
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1991 - 1995
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Nestlé Purina North America
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United States
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Manufacturing
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700 & Above Employee
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Retail Representative
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Jun 1989 - Jun 1990
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Education
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University of Georgia - Terry College of Business
MMR, Marketing Research -
University of Alabama
BS, Marketing