Experience

The Library 1994

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Buying & Omni-channel

  • Oct 2008 - Present

  Currently leading the company’s buying function across all categories working directly with the owner of the store to formulate the brands buying, strategy and vision.Total assortment management, marketing strategy, pricing and financial goals for all brands within the store and .com.Drive in-season sales by forecasting business opportunities and reacting via pricing opportunities, maximizing assortment/Key items and minimizing stock liabilities. Responsible for the new website roll out and amplifying its message to global audience: webpage design, graphic elements and all logistic settlement. Promote sales and increase customer loyalty through creative marketing campaigns via email, social media (including Google shopping, affiliates and WeChat). Responsible for driving all company’s business channels augmenting customer experience, merchandising and supporting e-commerce best practices. Responsible for recruiting the sales team, training, coaching and ongoing career development. Leading a team of 7 to achieve business targets ensuring the most premium and customized service. Exceeded customer’s expectations by building genuine relationships and using all customer care resources.



Reiss

• United Kingdom
• Retail
• 700 & Above Employee

• Assistant Manager

  • Sep 2007 - Sep 2008

  Provided support to the store manager with all aspects of store operations with an emphasis on employee relations, training and operational procedures.Executed merchandising/promotional strategies with management team and associates.In the shop-floor I delivered extremely positive results in sales for the period of time I worked here. Provided support to the store manager with all aspects of store operations with an emphasis on employee relations, training and operational procedures.Executed merchandising/promotional strategies with management team and associates.In the shop-floor I delivered extremely positive results in sales for the period of time I worked here.



Mulberry England

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Sales Assistant

  • Jul 2004 - Jul 2007

  Provided the highest level of customer service, as well as continuously updated my knowledge on the product to meet the customer needs. Worked to successfully achieve and exceed sales targets. Provided the highest level of customer service, as well as continuously updated my knowledge on the product to meet the customer needs. Worked to successfully achieve and exceed sales targets.