Experience

TrueCar, Inc.

• United States
• Technology, Information and Internet
• 300 - 400 Employee

• Chief Commerce Officer

  • Feb 2023 - Present



Nogin

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• EVP & Chief Commerce Officer

  • Mar 2021 - Dec 2022

  Lead a team of 70+ across 23 different brands – including Hurley, Sanrio (Hello Kitty), Kenneth Cole, Justice, bebe, Modcloth, FRYE, Betabrand, and others (delivering an average increase of 32% in same-store sales YoY). Responsible for website optimization, site operations, marketing, content, photography, design, buying, planning, retention, merchandising, and client services. Manage a full ecommerce P&L for multiple brands that included revenue, gross profit, EBITDA, fulfillment costs, product cost, marketing, and technology investments – with the goal of maximizing variable contribution margin Develop and execute marketing strategies across all channels (social, search, affiliate, display, audio, CTV, influencer, and direct mail) for all clients – totaling an annual spend of $45MM. Show less



Leaf Group

• Technology, Information and Internet
• 200 - 300 Employee

• Senior Vice President

  • May 2017 - Mar 2021

  Oversee revenue, consumer insights, marketing, and partnership development for Leaf Group's portfolio of digital content and commerce brands including Society6, Well+Good, Hunker, and Saatchi Art. Manage a team that developed and executed marketing campaigns that include programmatic, audience segmentation, SEM/SEO, catalog, OOH, email, video, and influencer platforms to drive audience, product sales, tune-in, brand awareness, and event attendance. Oversaw a team that includes branded content, programmatic, event sponsorships, and yield optimization across 25 different sites within the Leaf Group portfolio. Show less



Participant

• United States
• Entertainment Providers
• 100 - 200 Employee

• Senior Vice President, Partnerships + Marketing

  • Jan 2016 - May 2017

  Worked with brands, studios, and networks to drive consumer action and behavior change -- be it tune-in, purchasing more sustainably-made products, signing petitions, ticket sales, or sharing content on social media. Developed and executed brand, content, and performance marketing campaigns with companies like L'Oreal, American Express, Disney, Universal Pictures, FOX, Lionsgate, Netflix, General Mills, PepsiCo, Samsung, Whole Foods Markets, Ben & Jerry's, and others.

• Vice President, Partnerships

  • Jan 2014 - Dec 2015



GOOD Worldwide Inc

• United States
• Online Audio and Video Media
• 200 - 300 Employee

• Co-Founder // Head of Marketing and Partnerships

  • Jun 2007 - Dec 2013

  Responsible for revenue, brand, and subscription growth for GOOD Magazine, GOOD.is, and GOOD/Corps through strategic partnerships that included corporations, digital platforms, and nonprofits. Managed a revenue team that grew ad sales to $15MM (6MM monthly uniques) through creative partnerships with brands like IBM, Pepsi, Kenneth Cole, Google, Starbucks, Lexus, Ford, Disney, Participant Media, and Paramount (among others). Oversaw marketing, creative, and execution of multi-channel brand campaigns that included digital, print, OOH, content, SEO, social media, email, and retail. Show less



Helio, LLC (Acquired by Virgin Mobile)

• Greater Los Angeles Area

• Manager, Business Development and Marketing

  • Jun 2006 - Sep 2007

  Managed a multi-million dollar licensing budget to acquire content from Fox, Discovery Communications, Viacom, NBC-Universal, The Onion, Sundance Channel and others. Oversaw marketing buys on digital, print, and OOH platforms featuring content offering to drive new subscribers Managed a multi-million dollar licensing budget to acquire content from Fox, Discovery Communications, Viacom, NBC-Universal, The Onion, Sundance Channel and others. Oversaw marketing buys on digital, print, and OOH platforms featuring content offering to drive new subscribers



Proteus

• Wireless Services
• 1 - 100 Employee

• Account Manager, Business Development

  • Aug 2005 - Jun 2006



TIAA-CREF Professional Cycling Team

• Racer

  • Jan 2002 - Jun 2005