Jay Jaewook Shin
Principal Business Analyst & Strategist at LG Business Research (LG경영연구원)- Claim this Profile
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Korean Native or bilingual proficiency
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English Professional working proficiency
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Bio
Jungwoo Song
I believe that Jay is a trusted and professional person whenever I discuss on problems and issues of my field, semiconductor development and manufacturing.I have known him for over two decades, starting as a classmate at university. However, his value became apparent after graduation when he established himself as a professional in the business consulting field. With over ten years of experience in strategic planning and consulting, he offers pragmatic and real-field solutions to a diverse range of IT and Engineering issues. Currently, he is focusing on Data Analytics, which will lead him to more professional competiveness based on his extensive work experience and profound insights that he had obtained so far
Eunbok L.
Jay is a business professional and has a very diverse skill set. He not only has strengths in traditional consulting areas such as benchmarking and growth strategies, but also has excellent data analysis capabilities using R and Python. Therefore, he was always in charge of tasks with high difficulty and new perspectives at LG Business Research, a think tank of the LG Group, and successfully carried out them. In particular, as a project leader, he has a lot of experience producing outstanding results on difficult-to-solve tasks. He is also known as a leader who fosters great teamwork. Almost every junior consultant I know named him the leader they would most like to work for. They said they were satisfied with the process as well as the outcome of the project with him. The time I worked with him was a valuable opportunity for me to grow as a business professional, and I would be happy to accept the opportunity to work with him in the future.
Jungwoo Song
I believe that Jay is a trusted and professional person whenever I discuss on problems and issues of my field, semiconductor development and manufacturing.I have known him for over two decades, starting as a classmate at university. However, his value became apparent after graduation when he established himself as a professional in the business consulting field. With over ten years of experience in strategic planning and consulting, he offers pragmatic and real-field solutions to a diverse range of IT and Engineering issues. Currently, he is focusing on Data Analytics, which will lead him to more professional competiveness based on his extensive work experience and profound insights that he had obtained so far
Eunbok L.
Jay is a business professional and has a very diverse skill set. He not only has strengths in traditional consulting areas such as benchmarking and growth strategies, but also has excellent data analysis capabilities using R and Python. Therefore, he was always in charge of tasks with high difficulty and new perspectives at LG Business Research, a think tank of the LG Group, and successfully carried out them. In particular, as a project leader, he has a lot of experience producing outstanding results on difficult-to-solve tasks. He is also known as a leader who fosters great teamwork. Almost every junior consultant I know named him the leader they would most like to work for. They said they were satisfied with the process as well as the outcome of the project with him. The time I worked with him was a valuable opportunity for me to grow as a business professional, and I would be happy to accept the opportunity to work with him in the future.
Jungwoo Song
I believe that Jay is a trusted and professional person whenever I discuss on problems and issues of my field, semiconductor development and manufacturing.I have known him for over two decades, starting as a classmate at university. However, his value became apparent after graduation when he established himself as a professional in the business consulting field. With over ten years of experience in strategic planning and consulting, he offers pragmatic and real-field solutions to a diverse range of IT and Engineering issues. Currently, he is focusing on Data Analytics, which will lead him to more professional competiveness based on his extensive work experience and profound insights that he had obtained so far
Eunbok L.
Jay is a business professional and has a very diverse skill set. He not only has strengths in traditional consulting areas such as benchmarking and growth strategies, but also has excellent data analysis capabilities using R and Python. Therefore, he was always in charge of tasks with high difficulty and new perspectives at LG Business Research, a think tank of the LG Group, and successfully carried out them. In particular, as a project leader, he has a lot of experience producing outstanding results on difficult-to-solve tasks. He is also known as a leader who fosters great teamwork. Almost every junior consultant I know named him the leader they would most like to work for. They said they were satisfied with the process as well as the outcome of the project with him. The time I worked with him was a valuable opportunity for me to grow as a business professional, and I would be happy to accept the opportunity to work with him in the future.
Jungwoo Song
I believe that Jay is a trusted and professional person whenever I discuss on problems and issues of my field, semiconductor development and manufacturing.I have known him for over two decades, starting as a classmate at university. However, his value became apparent after graduation when he established himself as a professional in the business consulting field. With over ten years of experience in strategic planning and consulting, he offers pragmatic and real-field solutions to a diverse range of IT and Engineering issues. Currently, he is focusing on Data Analytics, which will lead him to more professional competiveness based on his extensive work experience and profound insights that he had obtained so far
Eunbok L.
Jay is a business professional and has a very diverse skill set. He not only has strengths in traditional consulting areas such as benchmarking and growth strategies, but also has excellent data analysis capabilities using R and Python. Therefore, he was always in charge of tasks with high difficulty and new perspectives at LG Business Research, a think tank of the LG Group, and successfully carried out them. In particular, as a project leader, he has a lot of experience producing outstanding results on difficult-to-solve tasks. He is also known as a leader who fosters great teamwork. Almost every junior consultant I know named him the leader they would most like to work for. They said they were satisfied with the process as well as the outcome of the project with him. The time I worked with him was a valuable opportunity for me to grow as a business professional, and I would be happy to accept the opportunity to work with him in the future.
Credentials
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Certified Business Consultant of South Korea
중소벤처기업부Oct, 2021- Sep, 2024 -
Google Analytics
GoogleAug, 2020- Sep, 2024
Experience
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LG Business Research (LG경영연구원)
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South Korea
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Business Consulting and Services
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1 - 100 Employee
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Principal Business Analyst & Strategist
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Jan 2014 - Present
𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗼𝗽 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁’𝘀 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗶𝗻𝗴 𝗼𝗻 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀𝘀𝘂𝗲𝘀, 𝘂𝘀𝗶𝗻𝗴 𝗱𝗮𝘁𝗮 𝘀𝗰𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗰𝘂𝗺𝗲𝗻. ● 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: built a machine learning model with an accuracy of 80% based on 500 samples to predict the probability of funding for LG’s in-house startups. The models were deployed within LG’s management system and contributed to the optimization of LG’s startup-accelerating strategy, resulting in success stories such as “Styler-shoe,” which secured $300 million in investment. ● 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: built a customer loyalty prediction model for LG’s home appliance business based on 2,000 samples. After that, I segmented all the disloyal customers into four distinct groups using K-means clustering and built Logistic Regression models on each segment to identify their key pain points. I led a subsequent marketing strategy development project for each segment. ● 𝗡𝗲𝘄 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗚𝗲𝗻 𝗭 𝘂𝘀𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 𝗦𝗰𝗶𝗲𝗻𝗰𝗲: led the entire product development process: identified an opportunity in gaming gear by investigating 2,000 samples of Gen Z through surveys and Focus Group Interview; applied a wide range of machine learning techniques and A/B testing to determine the brand name, optimal pricing, and key features. ● 𝗦𝗲𝗺𝗶𝗰𝗼𝗻𝗱𝘂𝗰𝘁𝗼𝗿 𝗦𝘂𝗽𝗽𝗹𝘆 𝗮𝗻𝗱 𝗗𝗲𝗺𝗮𝗻𝗱 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁: built time-series models, including multivariate ARIMA and Exponential Smoothing, and conducted over 40 intensive expert interviews to predict the normalization timing of semiconductor supply chain, which had been imbalanced due to the COVID-19 pandemic. LG optimized its $5.3 billion semiconductor procurement plan based on this project. Show less
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Certified Business Consultant
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Jan 2021 - Apr 2023
𝗔𝘀 𝗮 𝗽𝗮𝗿𝘁-𝘁𝗶𝗺𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗦𝗼𝘂𝘁𝗵 𝗞𝗼𝗿𝗲𝗮𝗻 𝗴𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁, 𝗜 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗱 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗮𝗻𝗱 𝗮𝗱𝘃𝗶𝗰𝗲 𝘁𝗼 𝘀𝗺𝗮𝗹𝗹 𝗮𝗻𝗱 𝗺𝗲𝗱𝗶𝘂𝗺 𝘀𝗶𝘇𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀. ● 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗱𝗲𝗹 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: contributed to the optimization of a $1 billion government budget by assessing the business models of over 500 startups in South Korea. This involved building multiple machine learning models to forecast the financial performances and conducting a qualitative analysis of management capabilities and market condition to evaluate the business model sustainability. Show less
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Munhwa Broadcasting Corporation
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Market Analyst & Show Director
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Jul 2011 - Jan 2014
𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝘁𝗼 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝘁𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻, 𝗮𝗹𝘀𝗼 𝗽𝗹𝗮𝘆𝗲𝗱 𝗮 𝗿𝗼𝗹𝗲 𝗮𝘀 𝗮 𝘀𝗵𝗼𝘄 𝗮𝗻𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗼𝗿. ● 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: contributed to the production of award-winning contents, including the 2018 hit “Heaven in My Neighborhood,” by providing market insights to internal stakeholders. I regularly conducted in-depth research on one million viewers through surveys and analyzed technology and competitor trends. ● 𝗦𝗵𝗼𝘄 𝗮𝗻𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗻𝗴: Directed over 20 broadcast shows, including the “Tongyeong International Music Festival” and a series of “K-Pop Festivals.” In each show, I managed the entire process, from scripting and casting to promoting and directing. Show less
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KT
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Pakistan
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Real Estate
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1 - 100 Employee
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Product & Marketing Manager
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Feb 2009 - Jun 2011
𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗼𝗳 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗼𝗳 𝗰𝗹𝗶𝗲𝗻𝘁, 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿, 𝗮𝗻𝗱 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝘁𝗿𝗲𝗻𝗱𝘀. 𝗔𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆, 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 𝗵𝗮𝗻𝗱𝘀-𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. ● 𝗕𝟮𝗕 𝗜𝗧 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴: awarded as the company’s best employee in 2009 for contributing to a 20% increase in annual sales of the small and medium business-focused IT solution business. Show less
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Education
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2022 - 2023
University of California, Irvine - The Paul Merage School of Business
Master of Business Analytics, Data Analytics -
2010 - 2011
KAIST COLLEGE OF BUSINESS
Master of Business Administration - MBA, 3.81/4.3
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