Experience

JACOB GREY FIREARMS LLC

• United States
• Manufacturing
• 1 - 100 Employee

• Vice President, Marketing

  • Mar 2023 - Present

  West Columbia, South Carolina, United States Recently hired to lead all marketing efforts for Jacob Grey Firearms. Jacob Grey Firearms is an emerging manufacturer of high-quality firearms and accessories, specializing in precision engineering and exceptional customer service. Responsible for: Developing and implementing a comprehensive marketing strategy that aligns with the company's goals and objectives. Managing all aspects of the marketing department, including branding, advertising, public relations, events, digital… Show more Recently hired to lead all marketing efforts for Jacob Grey Firearms. Jacob Grey Firearms is an emerging manufacturer of high-quality firearms and accessories, specializing in precision engineering and exceptional customer service. Responsible for: Developing and implementing a comprehensive marketing strategy that aligns with the company's goals and objectives. Managing all aspects of the marketing department, including branding, advertising, public relations, events, digital marketing, and content creation. Leading market research efforts to identify customer needs and preferences, and adjust marketing campaigns accordingly. Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure cohesive messaging and consistent brand representation. Develop and manage marketing budgets, ensuring the highest return on investment. Drive lead generation and conversion through targeted marketing campaigns, including email marketing, social media, and search engine optimization. Analyze and report on the effectiveness of marketing campaigns, adjusting tactics as needed to meet or exceed goals. Manage and mentor a team of marketing professionals, providing guidance, support, and performance feedback. Show less



Blue Force Gear, Inc.

• United States
• Armed Forces
• 1 - 100 Employee

• Senior Director, Sales & Marketing

  • Jan 2021 - Mar 2023



Gunwerks

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Director, Marketing

  • Feb 2019 - Dec 2019

  Cody, Wyoming, United States Developed and Implemented marketing strategy and tactics to grow business in a direct to consumer channel, leveraging Gunwerks innovation and technology. Assisted as a producer of Long Range Pursuit TV show and Long Range Magazine as lead generation and nurturing tools. Overhauled digital marketing plan to reduce cost, increase impressions and increase conversions. Reduced marketing spend and increased the number of impressions in multiple marketing channels. Managed a team of graphic design… Show more Developed and Implemented marketing strategy and tactics to grow business in a direct to consumer channel, leveraging Gunwerks innovation and technology. Assisted as a producer of Long Range Pursuit TV show and Long Range Magazine as lead generation and nurturing tools. Overhauled digital marketing plan to reduce cost, increase impressions and increase conversions. Reduced marketing spend and increased the number of impressions in multiple marketing channels. Managed a team of graphic design, video production, and digital marketing professionals to create engaging, educational and compelling marketing content to drive consumer engagement and brand advocacy. Developed and implemented customer surveys to validate assumptions on buyer persona’s and directly reported back to leadership customer satisfaction with Gunwerks products and sales practices. Show less



Velocity Outdoor

• United States
• Sporting Goods
• 1 - 100 Employee

• Marketing Director

  • Jan 2015 - Jan 2018

  Bloomfield, New York, United States Developed and implemented marketing plan for Laser Aiming Device manufacturing company (LaserMax) to grow brand recognition and garner earned media in highly competitive accessory market. I was able to increase the number of brand impressions while saving the company hundreds of thousands of dollars via relationships and intelligent sourcing of media as well as excellent trade show execution. Additionally, responsible for successful positioning and preparing the LaserMax marketing team to be… Show more Developed and implemented marketing plan for Laser Aiming Device manufacturing company (LaserMax) to grow brand recognition and garner earned media in highly competitive accessory market. I was able to increase the number of brand impressions while saving the company hundreds of thousands of dollars via relationships and intelligent sourcing of media as well as excellent trade show execution. Additionally, responsible for successful positioning and preparing the LaserMax marketing team to be acquired by Compass Diversified Holding Company, which later became Velocity Outdoor. After the acquisition of LaserMax I was tasked to lead marketing initiatives, consumer and trade communication and product development for Velocity Outdoor. Velocity Outdoor is a leader in the outdoor sporting goods market, featuring a diverse brand portfolio and product lineup with Crosman and Benjamin airguns, Ravin Crossbows, CenterPoint Archery and Optics, LaserMax laser aiming devices, and GameFace Airsoft. Show less



Gorilla Ammunitoin

• Director Sales & Marketing

  • Aug 2013 - Jan 2015

  Vero Beach, Florida, United States Developed and implemented sales and marketing strategy for startup ammunition company. Created $2.5 million in sales in multiple sales channel in first year of entering the market. Identified and established brand as the leader in niche ammunition categories to best employ capital resources and increase profitability with utilization of limited marketing budget. Created and executed social media promotions growing reach an engagement of consumers. Developed and implemented inbound marketing… Show more Developed and implemented sales and marketing strategy for startup ammunition company. Created $2.5 million in sales in multiple sales channel in first year of entering the market. Identified and established brand as the leader in niche ammunition categories to best employ capital resources and increase profitability with utilization of limited marketing budget. Created and executed social media promotions growing reach an engagement of consumers. Developed and implemented inbound marketing program resulting in defining Gorilla Ammunitions buyer’s personas. Built inbound marketing multi-touch email nurturing campaigns to increase the probability of closing consumers by 90%. Developed, built and maintained e-commerce website for guerrilla ammunition. Evaluated market trends and developed product design criteria and business case analysis for new product development efforts manage an executed all marketing collateral creative direction and production. Show less



Daniel Defense, LLC

• United States
• Manufacturing
• 1 - 100 Employee

• Vice President, Sales and Marketing

  • Jan 2005 - Aug 2013

  Black Creek, GA Hired as first employee of the emerging Department of Defense Small Arms Contractor and commercial firearms accessory manufacturing company. Proposed and executed business plan to grow US Government business and develop commercial market sales channels. Successfully developed and executed marketing strategies and campaigns to grow annual revenue year over year in all sales channels, while maintaining excellent EBITDA, Responsible for development, ownership and maintenance of all marketing… Show more Hired as first employee of the emerging Department of Defense Small Arms Contractor and commercial firearms accessory manufacturing company. Proposed and executed business plan to grow US Government business and develop commercial market sales channels. Successfully developed and executed marketing strategies and campaigns to grow annual revenue year over year in all sales channels, while maintaining excellent EBITDA, Responsible for development, ownership and maintenance of all marketing materials for business unit sales channel teams, to include price guides, product catalogs, product wastepapers, presentations and video. Developed and implemented corporate branding and marketing campaigns to position brand strategically in marketplace as a coveted aspirational brand resulting in increased quality of earnings. Additionally, I was instrumental in the acquisition and profitable implementation of millions of dollars of capital manufacturing equipment to include, vertical and horizontal CNC machinery, hammer forging equipment and CNC Lathes cells. Lastly, directly involved in legislative lobbying activities at the state and federal level for the advancement of firearms rights and solicitation of military business. Show less