Experience

Project Canary

• United States
• Environmental Services
• 100 - 200 Employee

• Senior Brand Manager

  • Aug 2022 - Present



row.

• Advertising Services

• Lead Strategist

  • Feb 2021 - Aug 2022

  Brand Strategy consulting Brands: HoldOn Bags, Ajna BioSciences Brand Strategy consulting Brands: HoldOn Bags, Ajna BioSciences



WATERisLIFE

• Non-profit Organizations
• 1 - 100 Employee

• Strategic Consultant

  • Mar 2018 - Aug 2022

  Consulting on brand strategy, communications, and growth strategy for a leading clean water NGO Consulting on brand strategy, communications, and growth strategy for a leading clean water NGO



Throwdown

• United States
• Spectator Sports
• 1 - 100 Employee

• Interim Director, Marketing & Brand

  • Apr 2021 - Dec 2021

  Guided transition from commercial to consumer, supported M&A activity, and reworked brand strategy & positioning Guided transition from commercial to consumer, supported M&A activity, and reworked brand strategy & positioning



NewAge, Inc.

• United States
• Retail Health and Personal Care Products
• 100 - 200 Employee

• Director, Marketing & Creative | US Retail

  • Oct 2016 - Apr 2021

  Led brand strategy, marketing, and creative functions for a portfolio of healthy lifestyle brands. Brands: Illy Coffee, Nestea, Evian, Volvic, Marley, Xing Tea, Búcha, Lucien Organic, Nature Addicts, Grand'Mere Highlights: - First creative/marketing hire, company grew from $2MM to $350+MM throughout my tenure (primarily via acquisition) - Led development of purpose-driven corporate brand positioning, visual identity, CSR - Led marketing/creative integration for 5 acquisitions - Managed a cross-functional team of designers, copywriters, social & digital strategists, PR (including agency relationships) - Built creative execution processes and workflows - Oversaw corporate communications, PR, social strategy - Directed multiple rebrands from concept to execution (copywriting, art direction) - Cross-functional leadership, interfaced with every dimension of the business - Built cohesive consumer portfolio strategy across a 10+ brand retail portfolio - Developed consumer-facing campaigns - Consistently presented to multinational execs, Board of Directors - Built decks and drafted communication for PE groups, institutions throughout ‘uplist’ to NASDAQ Show less



INNOCEAN USA

• United States
• Advertising Services
• 400 - 500 Employee

• Media, Strategy

  • 2016 - 2016

  Supported media and strategy functions Brands: Hyundai, KIA Supported media and strategy functions Brands: Hyundai, KIA



General Capital Partners

• United States
• Investment Banking
• 1 - 100 Employee

• Marketing Associate

  • Apr 2015 - Dec 2015

  Brands: Blue Monkey Coconut Water, Copa Di Vino, Don't Go Nuts Denver-based boutique investment firm specializing in the better-for-you CPG space. -Supported all areas of the Due Diligence process -M&A -Developed marketing collateral -Pitched prospective investment partners -Project Management Brands: Blue Monkey Coconut Water, Copa Di Vino, Don't Go Nuts Denver-based boutique investment firm specializing in the better-for-you CPG space. -Supported all areas of the Due Diligence process -M&A -Developed marketing collateral -Pitched prospective investment partners -Project Management