Experience

Avellana & Associates, Inc
• Philippines
• Advertising Services
• 1 - 100 Employee
• Head of Digital Marketing and Tech Solutions

  • Mar 2017 - Present

Voyager Innovations Inc.
• Philippines
• Technology, Information and Internet
• 1 - 100 Employee
• Associate Director - Voyager Business

  • Aug 2016 - Feb 2017

aCommerce - E-commerce Solutions for Southeast Asia
• Senior Business Development Manager

  • Aug 2014 - Jul 2016


Avellana & Associates Inc.

• Philippines
• Advertising Services
• 1 - 100 Employee

• Digital Communications Head

  • Feb 2007 - Jun 2016

  Conceptualize and conduct digital strategic communications for clients; Utilize creative social media campaigns; create content for digital campaigns; assist in interlaying digital components to existing campaigns of clients Conceptualize and conduct digital strategic communications for clients; Utilize creative social media campaigns; create content for digital campaigns; assist in interlaying digital components to existing campaigns of clients



YXclusiv

• Business Development Manager

  • May 2013 - Jul 2014

  Develops social media marketing and communication strategies; coordinates actions to influence the market; responsible for generating leads, acquiring clients, and building partnerships with sponsors; involved in evaluating the business strategies and operations process, leveraging on expertise in marketing, sales and information management. Develops social media marketing and communication strategies; coordinates actions to influence the market; responsible for generating leads, acquiring clients, and building partnerships with sponsors; involved in evaluating the business strategies and operations process, leveraging on expertise in marketing, sales and information management.



Zalora Philippines

• Senior Buyer- Mens Fashion and Sports Accessories

  • Feb 2012 - Apr 2013

  Built brand assortment for the category in the website; Headed negotiations for partnerships with current and potential clients; Created the gadgets and tech assortment as a new category for Zalora; Pioneered private label opportunities abroad for the local market Built brand assortment for the category in the website; Headed negotiations for partnerships with current and potential clients; Created the gadgets and tech assortment as a new category for Zalora; Pioneered private label opportunities abroad for the local market



Groupon

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Corporate Sales Executive

  • Apr 2011 - Feb 2012

  Initiated activation programs for merchants; Pioneered the first batch of Davao group of merchants; Planned and executed National merchant partnerships; Developed and closed innovative and structured deals Initiated activation programs for merchants; Pioneered the first batch of Davao group of merchants; Planned and executed National merchant partnerships; Developed and closed innovative and structured deals



EFX Philippines

• Brand Manager

  • Jan 2011 - Apr 2011

  Introduced EFX to local market; Coordinated with EFX headquarters in USA; Launched EFX in provincial distribution channels; Headed Distribution to key sub-dealers and consignors ;Implemented marketing campaigns for specific lines Introduced EFX to local market; Coordinated with EFX headquarters in USA; Launched EFX in provincial distribution channels; Headed Distribution to key sub-dealers and consignors ;Implemented marketing campaigns for specific lines



Rudy Project Philippines

• Corporate Sales Executive

  • Jun 2009 - Dec 2010

  Promoted Rudy Project to Corporate Clients nationwide; Created sales promos and branding opportunities for Corporate Clients; Spearheaded corporate sale events for key accounts; led Visayas and Mindanao Provincial Corporate Accounts Promoted Rudy Project to Corporate Clients nationwide; Created sales promos and branding opportunities for Corporate Clients; Spearheaded corporate sale events for key accounts; led Visayas and Mindanao Provincial Corporate Accounts



Royal Elastics Philippines

• Sales and Operations Manager

  • Jan 2008 - Jun 2009

  -Planned and delegated key distribution channels for specific footwear lines -Headed Distribution to key footwear consignors -Implemented merchandising point of purchase materials -Conducted sales and promo schemes -Controlled sales and inventory reports -Coordinated accounts with consignor Marketing Managers -Operated directly with principals abroad for Purchase Orders of Merchandise in the Philippines -Trained Sales Assistants in Royal Elastics stores -Planned and delegated key distribution channels for specific footwear lines -Headed Distribution to key footwear consignors -Implemented merchandising point of purchase materials -Conducted sales and promo schemes -Controlled sales and inventory reports -Coordinated accounts with consignor Marketing Managers -Operated directly with principals abroad for Purchase Orders of Merchandise in the Philippines -Trained Sales Assistants in Royal Elastics stores