Experience

Deus Ex Machina Motorcycles

• Australia
• Entertainment Providers
• 1 - 100 Employee

• Global Marketing Manager

  • Jun 2020 - Present

  Maintain and uphold the strong heritage and brand position in every decision we make.Work alongside Global Marketing Director to create, organise and facilitate a new global communications calender - linked to all past, current and future marketing assets. My responsibilities have a particular focus within E-Commerce, orchestrating an overhaul of outdated practices and processes. Experience working with web developers and digital agencies to create the best experience for our consumer, while maximizing revenue. We introduced a new Email Marketing platform (Klaviyo), developed a new series for automated emails while streamling & redefining Social Media guidelines.Alongside the Global Marketing Director & Design team, we developed a new process from range conception through go to market, enhancing the GTM story telling for apparel ranges across PR, Social, EDM & Web.Uphold commercial relationships and utilise my network to explore collaborative opportunities.Copy-write Deus press releases covering products & ranges, global store launches and activations, while working closely with PR agencies to maximise campaign success. Work alongside brand and sales managers range breakdown and determine the best communication stories & opportnities within each range, staying in line with marketing calender.Continually provide marketing guidance for global regions to develop in store activations, events and store launches. Activate brand ambassadors and orchestrate campaign shoots, trips and other insitu marketing content, whilst also facilitating localised shoots for product marketing. Show less

• Marketing Coordinator

  • Jan 2019 - Jun 2020

  A focused experience in managing regional projects, while having a toe in the water of global activations interacting with varied stakeholders and teams over Australia, USA, Europe and Asia.Creating and ensuring marketing schedules, communications and releases happen on time and to budget by maintaining cross functional relationships with stores, products, sales and design teams.Managing Interns & producing design work as required; e.g. website assets, an array of tangible and digital marketing collateral and event marketing assets. Ability to develop, plan and execute key marketing events from the ground up, ensuring all marketing collateral, sponsors, venues and key components are considered. Show less

• Graphic Designer

  • Jan 2018 - Jan 2019

  Work collaboratively with the marketing and product team to execute creative assets covering event collateral, POS, web, social and email marketing, both locally & globally on time and to a brief. Provide support over the entire campaign process and responsible for back end touch ups and cataloguing.

• Graphic Design Intern

  • Jun 2017 - Jan 2018



Thumb Wars NFT

• Co-Founder

  • Jun 2021 - Present

  As founder & Creative Director I work on all branding across social media, website and product - gaining experience in an unconventional and unique work space allows me to harness skills in researching, adapting and driving the “do it yourself mentality”. Experience in a start up style business, sales, project management and budgeting in foreign currencies with heavy fluctuations, as well as interviewing, screening and employing a range of people to help the project come to life. Experience marketing in the metaverse with a reliance upon Reddit, Twitter, Youtube, Discord and an unparalleled necessity for ambassadors and spokespeople. Show less



Future Vintage Apparel

• Founder

  • Jan 2014 - Jan 2016

  Product design, marketing, sales, budgeting, campaign shoots and creating a brand & it’s story from the ground up. Product design, marketing, sales, budgeting, campaign shoots and creating a brand & it’s story from the ground up.