Experience

Absolin

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Consultant

  • Aug 2023 - Present



Hash Connect Integrated Services Pvt. Ltd.

• India
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Nov 2022 - Jun 2023

  As a digital marketing manager, I played a pivotal role in driving functional and operational excellence within the marketing department and across other projects at Hash Connect. I was held responsible for managing and optimizing Hash Connect's marketing technology stack, ensuring seamless integration between various marketing platforms, and overseeing the implementation of efficient marketing processes. I closely collaborated with cross-functional teams, including Finance, Sales, and IT, to drive data-driven decision-making, enhance marketing performance, and contribute to the company's overall growth. List of jobs performed and processes implemented: • Agile and Scrum Implementation • Cross-Functional Collaboration • Agile Campaign Execution • Marketing Campaigns Performance Tracking and Reporting • Marketing Technology Management • Data Management and Analytics • Lead Generation and Customer Acquisition • Content Marketing and SEO • Digital Advertising and Paid Media Management • Overseen digital advertising and marketing campaigns across various channels by managing paid media budgets, applied advanced marketing tactics to optimize ad performance, and utilized programmatic advertising platforms to reach target audiences effectively • Responsible for Dell, Lenovo, Acer, and Asus ORM • Worked on customer acquisition of Dell, Acer, Asus, and Lenovo portable computers • Planned and executed content marketing strategy for Dell, Lenovo, and Acer laptop store locators in the digital space • Planned and executed Search Engine Marketing (SEM) and Search Engine Optimization (SEO) of Dell, Lenovo, Acer and Asus retail stores • Generated BI Dashboards for strategic decision-making Show less



Absolin

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Specialist

  • Jan 2020 - Oct 2022

  Roles & Responsibilities: • Conducted market research on a local, regional, and national level to identify pricing plans, market trends, demographic information, customer buying patterns, and rival product offerings • Conducting competitor analysis and research • Choosing the best marketing channels to ensure maximum customer involvement • Creating marketing strategies and promotional materials for both traditional and digital advertising channels • Analyzing marketing data (campaign results, conversion rates, traffic etc.) to develop future informed marketing strategies • Capturing briefs, presenting strategies, incorporating feedback and collaborating with the Digital Marketing team • Building effective B2B Google Ad campaigns • Conducted SEO audits, keyword research, and competition analysis on a regular basis • Recommended changes to website architecture, content, linking, and other factors to improve SEO performance Show less



Artaaj Events

• India
• Events Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Sep 2015 - Sep 2017

  As a digital marketing specialist at Artaaj, I have been responsible for conceptualizing and implementing digital marketing strategies for customer acquisition, lead generation and brand positioning. As a digital marketing specialist at Artaaj, I have been responsible for conceptualizing and implementing digital marketing strategies for customer acquisition, lead generation and brand positioning.



Klick Fiber

• Visakhapatnam, Andhra Pradesh, India

• Digital Marketing Specialist

  • Apr 2014 - Aug 2015



Open Billing System

• Hyderabad, Telangana, India

• Social Media Manager

  • Jul 2013 - Mar 2014