Experience

LabelVie

• Morocco
• Retail Groceries
• 700 & Above Employee

• Lead Revenue Manager (Loyalty & Analytics)

  • Jan 2022 - Present



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Retailer Services Manager (Strategic Account Management)

  • Jan 2016 - Feb 2022

  - Managing and developing healthy business relationships with a portfolio of key UAE FMCG modern trade chains (Sharjah coop, Abu dhabi coop, Spinneys / Waitrose, Union coop, Ajman coop, Emirates coop, Aswaaq, Emarat, Circle K, Bin Sina Pharmacy, Al Manara Pharmacy...). - Sharing insights about market trends, evolution in retail channels,... to help strategic decision making for retail clients. - Managing all research needs in the domain of assortment and space optimization (category management), consumer, shopper, loyalty analytics and CRM, pricing and promotions, geo-marketing, on shelf availability etc. - Ensuring maximum high level of client engagement and developing key account plans to support client’s business strategies. - Managing renewals and extensions of existing contracts. - Identifying and developing business-building opportunities with clients. - Take responsibility for the effective on-boarding of new clients. - Liaise between clients and cross-functional internal teams ensuring the timely and successful delivery of our reports and solutions according to clients needs and objectives. - Operate as the lead point of contact for any and all matters specific to my clients. - Give a weekly rundown and update of the business to the Top Management. Show less



ATTAWFIQ Micro-Finance (Banque populaire Subsidiary)

• Casablanca

• Marketing Projects Manager

  • Dec 2014 - Jan 2016

  - Provide strategic guidance and trend to the top management through market researches. Main types of conducted researches: Product launch, Satisfaction survey, Client churn survey, Corporate image assessment. - Steady datamining and statistical analysis in order to oversee clients behaviour and drive change. - Participate in marketing budget short-medium term plan drawing up. - Designing and introducing various new products and services based upon clients need. - Managing all aspects of projects assessment, approval, planning and monitoring: project management and scheduling, change management and issues, Working in a close relationship with all executives of other departments (production, organization, accountancy,…) involved in each project. - Monitoring competitor initiatives, formulating and effecting strategies to negate the same. - Carrying out studies related to the regional market context and its evolution. - Coordinating design of all marketing collateral including brochures, fliers, posters, etc. in co-operation with communication manager. - Executive reporting (activity report, marketing committee…). - Steady obtained results assessment and variances analysis. Show less



Argos Marketing

• Casablanca

• Quantitative Market Research Manager

  • Apr 2011 - Dec 2014

  - Draw up thematical, methodological and financial proposals for (both qualitative and quantitative approaches), following client briefing and needs. - Quantitative questionnaire design. - Interviewers team management, pilote survey and fieldwork follow up. - Data punching team management. - Statistical analysis using SPSS (frequences, crosstab, multivariate analysis, correlation mapping…). - Analytical reports draw up. - Provide insightful and actionnable recommandations to clients. Main types of conducted researches: Purchase and consumption habits, Usage & attitudes, Satisfaction survey, Corporate image assessment, Usage and media tracking, Product testing, Barriers and triggers influence purchase, Pre and post-test advertising campaign. Main clients: Procter & Gamble, Mondelez, Anfaplace shopping center, Somathes (tea & sugar company), BMCE BANK, Dalia (flour, pasta & couscous producer), Dolidol (foam & mattress producer), Honda and Toyota (automotive companies), Inwi (telecommunications company), Lafarge (cement, concrete & aggregate producer), Winxo (gas station company), HEM (High business school). Show less



Richbond

• Morocco
• Textile Manufacturing
• 400 - 500 Employee

• Brand Manager

  • Dec 2010 - Apr 2011

  - Defining products positionning (foam, mattress and bench seat). - Clients needs study and competitors monitoring. - Determination and coordination of promotion and communication policy. - Mix marketing tune according to global reflexion strategy. - Sales trend follow up. - Defining products positionning (foam, mattress and bench seat). - Clients needs study and competitors monitoring. - Determination and coordination of promotion and communication policy. - Mix marketing tune according to global reflexion strategy. - Sales trend follow up.



L'Economiste

• Research Services
• 1 - 100 Employee

• Journalist

  • Aug 2010 - Dec 2010

  - Writing articles related to national and international economy. - Interviews with actors from economic sphere. - Writing articles related to national and international economy. - Interviews with actors from economic sphere.