Experience

Grinta Marketing

• France
• Advertising Services

• Senior Account Director

  • Oct 2017 - Present

  Responsible for managing Grinta clients communication departments aimed at US Hispanic market. In charge of developing PR strategies and campaigns, presenting proposals to clients, keeping clients up-to-date on what's trendy in the PR industry, and conducting benchmark and analytics research.

• Senior Director

  • Jan 2011 - Oct 2017

  Responsible for managing, developing, and executing the day-to-day content strategy for this multiplatform publishing Company. Team coordinator and responsible for content marketing, social media and SEM campaigns for the US media market.



HolaDoctor, Inc.

• United States
• Online Media
• 1 - 100 Employee

• Senior Content Editor - Health Insurance and Obamacare

  • May 2018 - May 2021

• VP – SEO, SEM, Social Media Marketing and Client Services

  • May 2013 - Mar 2016

  Promoted to the VP level position to support organizational growth by providing to the clients strategic content direction, creating new relationships and maintaining existing client relationships, as well as ensuring that client projects are implemented according to proposals.

• SEO and SEM Director

  • Jul 2011 - May 2013

  Hired to develop web traffic of HolaDoctor properties through search engines, both organic and paid. Hired to direct the SEO efforts. Thereafter, I share this position with that of Client Services Director and Social Media Director.



Televisa

• Media Production
• 1 - 100 Employee

• Online Business Manager for US Hispanic and LATAM markets

  • Jan 2008 - Dec 2010

  Oversee and manage digital operations for Motorpress Televisa from Miami with special focus on the US Hispanic market, administering the budget and fund allocation for the different properties of Motorpress Televisa and supervising the editorial teams. Lead the digital transformation of a traditional media company into the new digital landscape.

• Publisher of myautomovil.com

  • Jan 2008 - Dec 2010

  Combining my responsibilities as online business manager, I directed the Spanish auto website for US Hispanics Myautomovil.com.



Motorpress Ibérica

• Spain
• Book and Periodical Publishing
• 1 - 100 Employee

• Editor-in-Chief of Motociclismo.es

  • Jan 2007 - Jan 2008

  In charge of Motociclismo.es. With a crew of three editors under my supervision managed to duplicate the visits of Motociclismo.es, becoming the first motorcycle online publication in Spain. Managed to structure and lead an authentic online editorial team in a traditional editorial company, and to do an exhaustive coverage of motorcycle races and competitions around the world.

• Multimedia Department coordinator

  • Feb 2003 - Jan 2007

  Responsible for the start-up of new projects and several digital publications (Ecuestre Online, transportemundial.es, tmocasion.com, actionteam.es, runners.es, automercado.es, motomercado.es, menshealth.es)Under the supervision of the Internet Director, I was also in charge of the company’s Intranet and corporate communications.

• Editor (of test drives, articles and motor sports news)

  • Mar 2001 - Dec 2004

  Journalist in charge of test-drives, articles and reports for the web page autopista.es, the car related channel from Terra España. Combined editorial tasks with the coordination of the Online Department of Motorpress-Ibérica.



Sportal.es

• Spain

• Sports Editor

  • Dec 2000 - Mar 2001

  Sports Journalist for Sportal.es in charge of the daily coverage of sports issues. Sports Journalist for Sportal.es in charge of the daily coverage of sports issues.