Experience

Dosdoce.com

• Technology, Information and Internet
• 1 - 100 Employee

• Founder

  • Jan 2004 - Present

  Javier Celaya is the CEO of Dosdoce.com, a company that provides strategic management consultancy services to a wide range of publishing sector entities: publishers, retailers, librarians, etc. Over the last 15 years, Javier Celaya has collaborated on business model strategies, training and communication projects for institutions such as the Grupo Santillana, Grupo Planeta, Random House Mondadori, Germán Sánchez Ruipérez Foundation, Cataluña Publishers’ Guild, Universidad de Alcalá de Henares, Teacher Training and Educational Innovation Centre of Segovia, Department of the Environment of the Government of Andalucía, Grupo SM, Barcelona Digital Foundation, First Symposium on Reading Universities, Conference on Multiple Intelligence, Telefónica, Obra Social y Cultural de Ibercaja, Salamanca Teacher Training Centre, Coso Foundation, Obra Social de Caja de Ávila, Microsoft, Grupo BPMO, First School Libraries Conference, Training and Resources Centre of the Xunta de Galicia, etc.Dosdoce.com has also provided strategic counseling services to companies such Bookwire, Storytel, TheCopia, Slicebooks and Benetech, among others, in their international expansion strategy into the Spanish Markets (Spain, Latin America, Hispanic USA, etc.) He has also provided strategic counselling services to Telos de Fundación Telefónica, eLiburutegia-Basque Governmnet, Anuario de Cultural Digital de AC/E, Spanish Ministry of Culture, ALT Autores, Tekstum, Seebook, The Spanish Bookstage, Vivlios, Komilibro, among others.



Commerce One

• Software Development
• 1 - 100 Employee

• Sales & Marketing Spain and Portugal

  • Nov 2000 - Nov 2003

  Responsible for creating and implementing the Annual Marketing Business Plan.Personally execute the strategy and grow the business by taking a hands-on approach to achieve goals and objectivesOversee and implement comprehensive marketing strategies to include the advertising, public relations, and marketing functions.In charge of creating lead generation activities and active participation in pre-sales presentations and demos to prospects. Drafting of corporate presentations and pre-sale proposals to major accounts and prospects.My responsibilities also include creating short-term action plans and strategies to correctly position and highlight the company’s products against the competitionOversee and manage media and public relations by coordinating press activities, conducting interviews, disseminating information and acting as company’s spokesperson.



Burson-Marsteller

• United States
• Public Relations and Communications Services
• 500 - 600 Employee

• Managing Director, Business Development Southern Europe

  • Jan 1992 - Oct 2000

  Responsible for the daily management of 17 accounts with an estimated annual value of circa USD$ 5 millionA team of 22 professionals directly reported to me in Spain and Portugal. Provided lead advice and assisting clients in the design and implementation of their marketing, communication and corporate positioning strategies. Prepared business plans, budgets and accounting functions; monitor monthly expenses/income and conducted analysis to identify areas in which reductions could be made to ensure year-end balanced budgets. Responsible for the monitoring and development of new products and business segments: New media, liberalization of the telecommunications sector, new information technologies, privatisation of state companies, investor relations and other financial communications issues.On-going consultancy firms and opinion leaders relationship building, pre-selling and negotiation