Experience

Grupo Los Olmos

• Chile
• Farming
• 1 - 100 Employee

• Marketing Consultant

  • Oct 2022 - Present



Leukaemia & Blood Cancer New Zealand

• New Zealand
• Fundraising
• 1 - 100 Employee

• Digital Marketing Specialist

  • Feb 2023 - Present

  • Create and implement comprehensive digital and social strategy positioning LBC as a leader in both service delivery and fundraising in the NZ market as part of overall branding strategy. • Work closely with the Marketing and Fundraising team and external agencies to deliver digital fundraising campaigns across LBC’s proprietary events including Shave for a Cure, the Firefighter Sky Tower Challenge, the Step Up Sky Tower Challenge and the Stadium Climb Challenges. • Develop a content marketing plan supporting both fundraising and patient needs. • Attract new audiences to LBC, who engage and support our vision to cure and mission to care. • Provide monthly campaign reporting, uses analytics to fine-tune campaign performance, and offer insights to improve activity. • Monitor digital strategy, analyses progress, identifies risks and offers recommendations to improve. • Create and source engaging, creative content for social platforms and supporter communications. • Monitor digital advertising costs and ROI. • Plan keyword content that ranks in Google, optimising content, manages SEO and SEM. • Lead on maintaining and evolving LBC’s brand and fundraising websites. • Manage technical integrations: Implement UX planning, tracking and reporting. • Contribute to innovative digital awareness campaigns for World Lymphoma Awareness Day and Blood Cancer Awareness Month alongside Marketing & Engagement Manager. • Research and recommend new digital practices and technology. • Deliver wider marketing initiatives and projects as required. • Assist the Fundraising team at events as required. Show less



Merkén Sisters

• Auckland, New Zealand

• Senior Marketing Manager

  • Apr 2021 - Present



Go- Up

• Worldwide

• Team Leader Start Up

  • Jan 2016 - Present

  [Go-Up is a marketing and business consulting company that provide design and implementation of online marketing & business strategies. • Manage 3 Marketing and Business projects at the same time. • Organise and coordinated 5 trade shows companies participation. • Presente key points reports, including insights from clients for potential marketing and communications strategies. • Designe and implement the marketing program for customers. [Go-Up is a marketing and business consulting company that provide design and implementation of online marketing & business strategies. • Manage 3 Marketing and Business projects at the same time. • Organise and coordinated 5 trade shows companies participation. • Presente key points reports, including insights from clients for potential marketing and communications strategies. • Designe and implement the marketing program for customers.



Dhall & Nash Fine Wines

• New Zealand
• Wholesale Alcoholic Beverages
• 1 - 100 Employee

• Marketing Specialist

  • Sep 2021 - Mar 2023

  - Planning, activating and executing multi-media sales and marketing campaigns including digital campaigns, wine events and masterclasses, supplier visits, and in-store displays. - Connecting company vision and objectives into annual strategies and then to marketing campaigns and goals. - Help develop new products using market research. - Developing and keeping on top of market insights for the following: *Total NZ wine market and the different channel segments within that. *Product insights *Customer insights knowing customers and developing personas - Press, media and influencer targeting and management. - Allocating and tracking budgets over multiple campaigns and channels. - Developing and maintaining relationships with company local and international suppliers. - Constantly acquiring product data and entering into our CRM system. - Analysing and reporting on advertisement and Marketing Campaigns. - Identifying new target markets. Show less



Innertech

• Auckland, New Zealand

• Administration & Marketing Coordinator

  • Jul 2020 - Sep 2021

  Managing Xero accounting software for entering data, following-up payments and implementing post-sales strategies via Xero & MailChimp customers campaigns. Identify business opportunities from clients data and interactions, for short/long term. Coordinating daily activities via Trello, G-Suite (Google Drive & Google Sites). Managing Xero accounting software for entering data, following-up payments and implementing post-sales strategies via Xero & MailChimp customers campaigns. Identify business opportunities from clients data and interactions, for short/long term. Coordinating daily activities via Trello, G-Suite (Google Drive & Google Sites).



All Organic NZ

• Auckland, New Zealand

• Marketing Specialist

  • Mar 2020 - Jan 2021

  Designing and implementing a marketing program based on a multichannel strategy. Responsible for designing the new online shop at Shopify. Manage Digital Marketing Budget. Content creation for Social Media Tools; Facebook Business Suite and Instagram. Exploring businesses opportunities. Designing and implementing a marketing program based on a multichannel strategy. Responsible for designing the new online shop at Shopify. Manage Digital Marketing Budget. Content creation for Social Media Tools; Facebook Business Suite and Instagram. Exploring businesses opportunities.



The Creative Store - New Zealand

• New Zealand
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Specialist

  • Nov 2019 - Jan 2021

  Content-creation for User Friendly Resources website on WordPress. Prepared material for publishing into the Social Media accounts. Implemented SEO best-practice and to ensure funnel conversion. Designed Brand Manual for User Friendly Resources. Designed the Help Center for User Friendly Resources at ZenDesk. Managed content for EROAD website on WordPress. Implemented SEO best-practice and to ensure funnel conversion. Content-creation for User Friendly Resources website on WordPress. Prepared material for publishing into the Social Media accounts. Implemented SEO best-practice and to ensure funnel conversion. Designed Brand Manual for User Friendly Resources. Designed the Help Center for User Friendly Resources at ZenDesk. Managed content for EROAD website on WordPress. Implemented SEO best-practice and to ensure funnel conversion.



Seeing Machines

• Australia
• IT Services and IT Consulting
• 300 - 400 Employee

• Marketing Manager Latin America

  • Oct 2014 - Dec 2015

  Implemented marketing and communications campaigns by assembling and analysing sales. Prepared marketing strategies, objectives and plans. Kept promotional materials ready by coordinating requirements with graphic designers. Coordinated requirements with graphics department, sales force and executive’s team leader. Explored opportunities to add value to a job accomplishment. Designed and lead the Corporate Strategic Plan for the Seeing Machines brand. Implemented the Strategic Business plan in Latin American Marketing. Planned and oversaw numerous marketing budgets. Show less



AFS Intercultural Programs

• United States
• Non-profit Organizations
• 700 & Above Employee

• Marketing and Communications Manager

  • Jan 2013 - Oct 2014

  • Analysed trends and ensured lasting partnerships while incorporating funder feedback into project cycle. • Created brochures for presenting AFS at different conferences, as well as national and international seminars (with the goal of maximising AFS ́s intercultural and international programs). • Increased online applications by 40% within 6 months. • Implemented and inbounded the online and offline Marketing Program. • Worked with multicultural and multidisciplinary teams in more than 40 countries. Show less



Grupo Olmos

• San Fernando, Chile

• Asisstant

  • Mar 2012 - Dec 2012

  Rolls and responsibilities: - Managed diary as required; such as planning and organising meetings, preparing presentations, sourcing and ordering stationary and office equipment. - Provided a high quality administrative support service as required. - Maintained and developed budget while recording, controlling, and accounting procedures and filing systems for all areas of the team. - Supported the business strategies; presentations, briefings and brochures. Key achievements: - Negotiated with potential customers at trade shows throughout Europe and United States. - Supported the design and implementation on the business plan. Show less



industria textil talinay s a

• Chile
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Assistant

  • Feb 2009 - Apr 2010