Experience

Dacsa Group

• Spain
• Food Production
• 100 - 200 Employee

• Responsable Canal HORECA 🌍

  • Oct 2023 - Present

  · Definición de la estrategia comercial del canal. · Desarrollo de negocio a nivel nacional e internacional. · Definición de surtidos, estrategia de precios, construcción y ejecución de planes de lanzamiento en el mercado de la marca 𝗛𝗶𝗩𝗲𝗴𝘀 en el canal HORECA. · Definición de la estrategia comercial del canal. · Desarrollo de negocio a nivel nacional e internacional. · Definición de surtidos, estrategia de precios, construcción y ejecución de planes de lanzamiento en el mercado de la marca 𝗛𝗶𝗩𝗲𝗴𝘀 en el canal HORECA.



Angulas Aguinaga

• Food and Beverage Services
• 100 - 200 Employee

• International Business Developer

  • May 2023 - Nov 2023

  · Deep lead search. · Business developer in new territories (Africa, Europe). · Range and pricing estrategy definition, building and execution of launching plans in the territories.

• HORECA KAM in Canary Island

  • Mar 2023 - Nov 2023

  · Commercial management for HORECA in Canary Island.

• QSR Manager - Business Developer

  • Sep 2022 - Nov 2023

  · Management and development of my customers, organized HORECA in Spain and other countries. · Opening of new markets and development of new products. · Expansion of the assortment and activation of brands. · Cross promotions (with Retail). · Q1 2023 Results: +335% vs PY, +14% vs Budget



Mission Foods Iberia

• Spain
• Food and Beverage Services
• 1 - 100 Employee

• Senior QSR KAM - International Business Developer

  • Jan 2022 - Sep 2022

  · New role created on purpose. · Commercial responsible of 21M€ Sales Budget. · Development and management of Key Customers: McDonald's, Burger King, Taco Bell & KFC (mainly) in Spain and other countries (Europe mainly). · Launching of new products & projects; new markets opening (Africa, Eastern Europe)

• Export Key Account Manager - International Business Developer

  • Jun 2020 - Jan 2022

  · Develop and enhance of my client portfolio in Europe, Africa & LATAM. Brand development. · Management of customers in both Retail and HORECA channels. · Creation of Private Labels brands (Croatia). · Budget: 4M€. · Opening of Retail channel in Italy with MISSION brand, key priority for the company in that moment.

• Marketing Brand Manager EMEA

  • Dec 2019 - Jun 2020

  · Managing & developing MEXIFOODS brand in all geographies, and MISSION FOODS brand in the Mexican food segment throughout Europe. - Results 2019: double-digit growth, billing and distribution records in Retail and HORECA in Spain and rest of my influence area. · Support to Commercial Dept to launch, develop and consolidation of our brands, in all geographies. · Design, launch and activation with trade marketing campaings, including media (TV). · Complete management of… Show more · Managing & developing MEXIFOODS brand in all geographies, and MISSION FOODS brand in the Mexican food segment throughout Europe. - Results 2019: double-digit growth, billing and distribution records in Retail and HORECA in Spain and rest of my influence area. · Support to Commercial Dept to launch, develop and consolidation of our brands, in all geographies. · Design, launch and activation with trade marketing campaings, including media (TV). · Complete management of international fairs (ANUGA, Germany).

• Marketing Product Manager EMEA

  • Dec 2017 - Nov 2019

  · Construction and implementation of our Marketing Plan for more than 30 countries (Europe, Africa, Middle East), with MEXIFOODS and MISSION FOODS brands. · Project Management of Innovation Pipeline for both brands (covering all process, from the idea till the introduction of the new product in the shelves). · Implementation of our plans in the market, ensuring perfect execution, coordinating agencies and tasks with other departments (Commercial, Purchasing, NPD ...). · Nielsen… Show more · Construction and implementation of our Marketing Plan for more than 30 countries (Europe, Africa, Middle East), with MEXIFOODS and MISSION FOODS brands. · Project Management of Innovation Pipeline for both brands (covering all process, from the idea till the introduction of the new product in the shelves). · Implementation of our plans in the market, ensuring perfect execution, coordinating agencies and tasks with other departments (Commercial, Purchasing, NPD ...). · Nielsen Results MAT Sep 19: MEXIFOODS growing, +10'60% (volume), +9'12% (value). · Complete organization (stand, materials,...) of international fairs (SIAL, France).



Auchan Retail

• France
• Retail
• 700 & Above Employee

• Hypermarket Section Manager

  • Mar 2016 - Dec 2017

  · Managing Comitee member, reporting to Hypermarket Director. · Develop of 3 action areas: - Sales: negotiation with suppliers, price management, commercial agreements and promotions, sales follow-up... Due to the specificity of the Center, with clients from northern Europe, almost all customer service was in English. - Management: monitoring and action plans on margins, personnel ratios, stock rotation, depreciation... - Human Resources: personnel management (5 employees):… Show more · Managing Comitee member, reporting to Hypermarket Director. · Develop of 3 action areas: - Sales: negotiation with suppliers, price management, commercial agreements and promotions, sales follow-up... Due to the specificity of the Center, with clients from northern Europe, almost all customer service was in English. - Management: monitoring and action plans on margins, personnel ratios, stock rotation, depreciation... - Human Resources: personnel management (5 employees): selection, training and development, calendar configuration, etc. Show less · Managing Comitee member, reporting to Hypermarket Director. · Develop of 3 action areas: - Sales: negotiation with suppliers, price management, commercial agreements and promotions, sales follow-up... Due to the specificity of the Center, with clients from northern Europe, almost all customer service was in English. - Management: monitoring and action plans on margins, personnel ratios, stock rotation, depreciation... - Human Resources: personnel management (5 employees):… Show more · Managing Comitee member, reporting to Hypermarket Director. · Develop of 3 action areas: - Sales: negotiation with suppliers, price management, commercial agreements and promotions, sales follow-up... Due to the specificity of the Center, with clients from northern Europe, almost all customer service was in English. - Management: monitoring and action plans on margins, personnel ratios, stock rotation, depreciation... - Human Resources: personnel management (5 employees): selection, training and development, calendar configuration, etc. Show less



Become Comunicación

• Madrid

• Sales Consultant

  • May 2015 - Mar 2016

  · Commercial tasks: search and capture of leads via telemarketing, meetings with new and current customers for loyalty plans, looking for the most suitable product for each client, regarding their Social Media strategy, and SEO/SEM positioning. · Commercial tasks: search and capture of leads via telemarketing, meetings with new and current customers for loyalty plans, looking for the most suitable product for each client, regarding their Social Media strategy, and SEO/SEM positioning.



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Trade Marketing Assistant

  • Nov 2014 - Dec 2014

  During Christmas season, monitoring campaigns, management and delivery of promotional materials, organization of multi-brand events, internal events, merchandising design, administrative tasks, dealing with customers and suppliers. During Christmas season, monitoring campaigns, management and delivery of promotional materials, organization of multi-brand events, internal events, merchandising design, administrative tasks, dealing with customers and suppliers.



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Trade Marketing Assistant

  • Feb 2013 - Jul 2013

  Monitoring campaigns, management and delivery of promotional materials, organization of multi-brand events, internal events, merchandising design, administrative tasks, dealing with customers and suppliers; I temporarily rotated to Marketing Department, where I performed support tasks for Ron Ritual brand (merchandising design, briefs for agencies…). Monitoring campaigns, management and delivery of promotional materials, organization of multi-brand events, internal events, merchandising design, administrative tasks, dealing with customers and suppliers; I temporarily rotated to Marketing Department, where I performed support tasks for Ron Ritual brand (merchandising design, briefs for agencies…).