Experience

Americatel

• Colombia
• Telecommunications
• 1 - 100 Employee

• Manager Digital Analytics

  • Aug 2015 - Present



360i

• United States
• Advertising Services
• 100 - 200 Employee

• Manager, Digital Analytics & Data Science

  • Mar 2013 - Jun 2015

  Overseeing Fox Broadcast account.



MarketShare

• Poland
• Advertising Services
• 1 - 100 Employee

• Sr. Manager, Digital Solutions Specialist

  • Apr 2012 - Feb 2013

  Verticals: E-commerce (Retail), Financial, Auto ► Technical product specialist for MarketShare's digital attribution and media mix modeling solution. ► Translate Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) data outputs to enable clients to make smarter planning and budgeting decisions. ► Tools: JIRA (Confluence), DoubleClick/DFP, Adobe Omniture, Tableau, SQL



OMD USA

• United States
• Advertising Services
• 700 & Above Employee

• Senior Business Analyst

  • Jun 2011 - Mar 2012

  ► Digital analytics lead on the Disney Theatrical, Disney Home Entertainment, and Disney Interactive accounts. ► Developed campaign measurement plans to evaluate in-flight media, set performance goals, and to provide recommendations for future planning initiatives. ► Oversaw and presented complex, client facing insights recommendations that drove overall campaign strategy. Presentations included brand study analysis, viewability performance, and media partner recommendations… Show more ► Digital analytics lead on the Disney Theatrical, Disney Home Entertainment, and Disney Interactive accounts. ► Developed campaign measurement plans to evaluate in-flight media, set performance goals, and to provide recommendations for future planning initiatives. ► Oversaw and presented complex, client facing insights recommendations that drove overall campaign strategy. Presentations included brand study analysis, viewability performance, and media partner recommendations. Helped evaluate new and untested media and ad technology Show less



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Associate, Advanced Analytics

  • Jan 2011 - Jun 2011

  Analytics lead for the Sony Account. ► Optimized marketing strategies and media investments for Sony using data-driven analyses ► Oversaw and developed campaign tracking that drove overall strategy including a/b testing, brand analyses, viewability and engagement measurement ► Managed Sony's benchmark database (SQL) whcih housed client data across online channels, Built functions including tables and pivot views to ingest data at varying levels of granularity.



Stanford University

• United States
• Higher Education
• 700 & Above Employee

• Research Assistant, Stanford Memory Lab

  • Feb 2010 - Dec 2010