Javier Perales MBA
Director Marketing & Digital at Philip Morris France S.A.S- Claim this Profile
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English Full professional proficiency
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Spanish Native or bilingual proficiency
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French Full professional proficiency
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Italian Full professional proficiency
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Bio
Duska Korolija
# I had a privilege of working with Javier within Swiss market, at times of deep transformation. Javier was on the forefront of that massive change towards consumer centricity and data-driven decision making. If I had to highlight only 3 key traits he displayed during that journey, I’d say : 1/ challenge himself & the status quo, 2/ challenge unproven assumptions and beliefs, 3/ focus everyone’s energy towards what matters most. And for that you need a loooot of courage and leadership. Javier is committed to self & organizational development, he knows that change takes time, energy and pain but he is fine with it, as long as the purpose and ultimate objective is clear. So if you want someone not just to help you frame and articulate your strategy, to organize your resources and bring focus, to bring data and insights to the forefront of the business - if you want more, if you want someone to always tell you the truth no matter how uncomfortable it is - Javier is your man. I’d always work with Javier over all the yes-sayers. Get ready to be uncomfortable, strive for better AND get ready to move towards 10x results.
Dorota Grabowska
Creativity, passion, energy, commitment, hard work are just a few words describing Javier's personality and approach at work. Having a very versatile profile Javier is great at working across different function of the company, from Sales to Marketing, Brand Management, Events to PMO and strategy. Always smiling, always optimistic, great colleague ready to support and help each time you need him. I appreciate his pragmatism and can do attitude combined with creativity and strategic thinking. Javier is a great asset to any team and organization.
Duska Korolija
# I had a privilege of working with Javier within Swiss market, at times of deep transformation. Javier was on the forefront of that massive change towards consumer centricity and data-driven decision making. If I had to highlight only 3 key traits he displayed during that journey, I’d say : 1/ challenge himself & the status quo, 2/ challenge unproven assumptions and beliefs, 3/ focus everyone’s energy towards what matters most. And for that you need a loooot of courage and leadership. Javier is committed to self & organizational development, he knows that change takes time, energy and pain but he is fine with it, as long as the purpose and ultimate objective is clear. So if you want someone not just to help you frame and articulate your strategy, to organize your resources and bring focus, to bring data and insights to the forefront of the business - if you want more, if you want someone to always tell you the truth no matter how uncomfortable it is - Javier is your man. I’d always work with Javier over all the yes-sayers. Get ready to be uncomfortable, strive for better AND get ready to move towards 10x results.
Dorota Grabowska
Creativity, passion, energy, commitment, hard work are just a few words describing Javier's personality and approach at work. Having a very versatile profile Javier is great at working across different function of the company, from Sales to Marketing, Brand Management, Events to PMO and strategy. Always smiling, always optimistic, great colleague ready to support and help each time you need him. I appreciate his pragmatism and can do attitude combined with creativity and strategic thinking. Javier is a great asset to any team and organization.
Duska Korolija
# I had a privilege of working with Javier within Swiss market, at times of deep transformation. Javier was on the forefront of that massive change towards consumer centricity and data-driven decision making. If I had to highlight only 3 key traits he displayed during that journey, I’d say : 1/ challenge himself & the status quo, 2/ challenge unproven assumptions and beliefs, 3/ focus everyone’s energy towards what matters most. And for that you need a loooot of courage and leadership. Javier is committed to self & organizational development, he knows that change takes time, energy and pain but he is fine with it, as long as the purpose and ultimate objective is clear. So if you want someone not just to help you frame and articulate your strategy, to organize your resources and bring focus, to bring data and insights to the forefront of the business - if you want more, if you want someone to always tell you the truth no matter how uncomfortable it is - Javier is your man. I’d always work with Javier over all the yes-sayers. Get ready to be uncomfortable, strive for better AND get ready to move towards 10x results.
Dorota Grabowska
Creativity, passion, energy, commitment, hard work are just a few words describing Javier's personality and approach at work. Having a very versatile profile Javier is great at working across different function of the company, from Sales to Marketing, Brand Management, Events to PMO and strategy. Always smiling, always optimistic, great colleague ready to support and help each time you need him. I appreciate his pragmatism and can do attitude combined with creativity and strategic thinking. Javier is a great asset to any team and organization.
Duska Korolija
# I had a privilege of working with Javier within Swiss market, at times of deep transformation. Javier was on the forefront of that massive change towards consumer centricity and data-driven decision making. If I had to highlight only 3 key traits he displayed during that journey, I’d say : 1/ challenge himself & the status quo, 2/ challenge unproven assumptions and beliefs, 3/ focus everyone’s energy towards what matters most. And for that you need a loooot of courage and leadership. Javier is committed to self & organizational development, he knows that change takes time, energy and pain but he is fine with it, as long as the purpose and ultimate objective is clear. So if you want someone not just to help you frame and articulate your strategy, to organize your resources and bring focus, to bring data and insights to the forefront of the business - if you want more, if you want someone to always tell you the truth no matter how uncomfortable it is - Javier is your man. I’d always work with Javier over all the yes-sayers. Get ready to be uncomfortable, strive for better AND get ready to move towards 10x results.
Dorota Grabowska
Creativity, passion, energy, commitment, hard work are just a few words describing Javier's personality and approach at work. Having a very versatile profile Javier is great at working across different function of the company, from Sales to Marketing, Brand Management, Events to PMO and strategy. Always smiling, always optimistic, great colleague ready to support and help each time you need him. I appreciate his pragmatism and can do attitude combined with creativity and strategic thinking. Javier is a great asset to any team and organization.
Experience
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Philip Morris France S.A.S
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France
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Tobacco Manufacturing
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1 - 100 Employee
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Director Marketing & Digital
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Jun 2022 - Present
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Philip Morris International
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Switzerland
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Tobacco Manufacturing
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700 & Above Employee
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Head of Strategy European Union
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Mar 2021 - May 2022
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Head of Strategic Planning & Prioritization
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Jul 2018 - Feb 2021
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Brand Strategy Head (combustible portfolio & RRP-IQOS)
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Nov 2017 - Jul 2018
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Head of marketing combustible portfolio
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Apr 2017 - Oct 2017
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Group Brand Manager Marlboro and Digital marketing
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Sep 2016 - Mar 2017
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Group Brand Manager below premium portfolio
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Apr 2014 - Aug 2016
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Philip Morris International
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Switzerland
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Tobacco Manufacturing
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700 & Above Employee
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Global Brand Manager Marlboro (Manager Marlboro Brand Development)
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Jan 2011 - Mar 2014
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Marlboro Morto GP & F1 Event Marketing Executive
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Jan 2009 - Dec 2010
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Brand Supervisor L&M and Local Brands
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Dec 2006 - Dec 2008
Canary Islands
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Sales Representative
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Jul 2005 - Nov 2006
Bizkaia & Fuerteventura
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Education
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2005 - 2005
Universidad de Deusto
MBA -
2000 - 2005
Universidad de Deusto
Bachelor in Business Administration, Marketing/Marketing Management, General -
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La Salle Santander
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