Javier Garijo
Senior Marketing Manager at Herobility- Claim this Profile
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Bio
Johannes Wikström
When talking full funnel marketing and the science of attribution modeling, Javier means serious business. He's got operational control of the nitty gritty while still being able to lift the view and look horizontally and strategically throughout organizational needs and consumer behaviour. I learnt a lot from working with Javier and hope to cross paths again, to quickly get equipped with the latest within digital consumer marketing.
Christoffer Granback
Thanks to Javier’s marketing attribution analysis, our Google ads went from a negative ROAS to a positive ROAS across all non-brand campaigns.
Johannes Wikström
When talking full funnel marketing and the science of attribution modeling, Javier means serious business. He's got operational control of the nitty gritty while still being able to lift the view and look horizontally and strategically throughout organizational needs and consumer behaviour. I learnt a lot from working with Javier and hope to cross paths again, to quickly get equipped with the latest within digital consumer marketing.
Christoffer Granback
Thanks to Javier’s marketing attribution analysis, our Google ads went from a negative ROAS to a positive ROAS across all non-brand campaigns.
Johannes Wikström
When talking full funnel marketing and the science of attribution modeling, Javier means serious business. He's got operational control of the nitty gritty while still being able to lift the view and look horizontally and strategically throughout organizational needs and consumer behaviour. I learnt a lot from working with Javier and hope to cross paths again, to quickly get equipped with the latest within digital consumer marketing.
Christoffer Granback
Thanks to Javier’s marketing attribution analysis, our Google ads went from a negative ROAS to a positive ROAS across all non-brand campaigns.
Johannes Wikström
When talking full funnel marketing and the science of attribution modeling, Javier means serious business. He's got operational control of the nitty gritty while still being able to lift the view and look horizontally and strategically throughout organizational needs and consumer behaviour. I learnt a lot from working with Javier and hope to cross paths again, to quickly get equipped with the latest within digital consumer marketing.
Christoffer Granback
Thanks to Javier’s marketing attribution analysis, our Google ads went from a negative ROAS to a positive ROAS across all non-brand campaigns.
Credentials
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Decentralized Finance (DeFi): The Future of Finance by Duke University
CourseraJun, 2022- Oct, 2024 -
Landing page optimization
CXLSep, 2021- Oct, 2024 -
BigQuery
CXL InstituteSep, 2020- Oct, 2024 -
Digital Analyst
CXL InstituteJan, 2020- Oct, 2024 -
Product analytics
CXL InstituteJan, 2020- Oct, 2024 -
2-Day AI for Marketing and Growth Course
Growth TribeApr, 2018- Oct, 2024 -
Google Analytics Certified
Google
Experience
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Herobility
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Sweden
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Manufacturing
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1 - 100 Employee
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Senior Marketing Manager
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Nov 2020 - Present
Reporting directly to the CEO, my main role is about acquiring new customers at a profitable CPA through digital channels. Additionally I create data-driven multi-channel retention tactics that live within the overall revenue strategy. To achieve our goals I lead a team of 6 designers/analysts/customer service plus having a constant, fluid communication with stakeholders. Additionally, we have developed new products based on keyword analysis. Reporting directly to the CEO, my main role is about acquiring new customers at a profitable CPA through digital channels. Additionally I create data-driven multi-channel retention tactics that live within the overall revenue strategy. To achieve our goals I lead a team of 6 designers/analysts/customer service plus having a constant, fluid communication with stakeholders. Additionally, we have developed new products based on keyword analysis.
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Wickey
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Germany
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Retail
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1 - 100 Employee
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Head of Growth (RU)
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Feb 2020 - Nov 2020
We developed Wickey's brand and e-commerce in Russia from the ground up, achieving the exit goals in the specified time. Some insights of my position include: - Managing 30k monthly advertising budgets across Facebook(+Insta), Google and Yandex. - Planning and developing the marketing strategy with all funnels and tactics. - Data analysis with a focus on conversion optimization. - Managing a team of 7 (amazing) colleagues including marketers and designers. - As company manager I was involved in all strategic decisions of the company at the business level. - Learning a couple of bad sounding Russian words. In addition to Wickey.ru, we built Baloow.com from scratch. This was a german dog houses start-up. Although the project was put on hold soon after launch for logistical reasons, together with the creative director I had the leading role in all stages of bringing it live: - Customer research for copywriting, building value proposition and PDP conversion elements. - Influencer management - Marketing launch through paid social, CPC and viral referral marketing. Show less
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SOLID GRAY® backpacks
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Netherlands
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Consumer Goods
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1 - 100 Employee
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Growth marketing consultant
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Nov 2019 - Feb 2020
SOLID GRAY was an amazing experience with the founders Herman and Jasper. My main role was to bring fresh air to the marketing activities of the brand. Main insights were: - Conceptualizing and creating email automation system to increase conversion rate. - Modify the paid media strategy in order to target only high-purchase power customers. - Rearranging PDP to include/improve converting elements (social proof-reviews, hero pictures, etc.) - Testing alternative channels like Youtube ads. - Developing additional acquisition paths like affiliate marketing. Show less
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Le Coq Sportif
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Retail
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1 - 100 Employee
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Google ads Performance Manager (Italy)
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Jan 2019 - Jan 2020
In this role, I created and optimized all google search campaigns for Le Coq Sportif in Italy. Prior to the launch of the campaign, I helped establish a target CPA and audited all tracking scripts. Additionally, I reported insights from Google Analytics to find the best path for conversion. In this role, I created and optimized all google search campaigns for Le Coq Sportif in Italy. Prior to the launch of the campaign, I helped establish a target CPA and audited all tracking scripts. Additionally, I reported insights from Google Analytics to find the best path for conversion.
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Growth Marketer
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Feb 2018 - Jan 2019
In this role, I was in charge of developing/improving the current marketing channels of the eCommerce area. Some wins: - Created a highly responsive 47k email list in 30 days, with some newsletters converting at 80% post-click (10%CTR). - Increased cold ROAS from 2,7X to 4,5X (CPA down from 13€ to 7,5€). - Increased hot ROAS from 4X to 6,9X (CPA down from 10€ to 3,5€). - Introduced chatbots (ManyChat) for segmenting users, achieving 25X ROAS on some segments. In this role, I was in charge of developing/improving the current marketing channels of the eCommerce area. Some wins: - Created a highly responsive 47k email list in 30 days, with some newsletters converting at 80% post-click (10%CTR). - Increased cold ROAS from 2,7X to 4,5X (CPA down from 13€ to 7,5€). - Increased hot ROAS from 4X to 6,9X (CPA down from 10€ to 3,5€). - Introduced chatbots (ManyChat) for segmenting users, achieving 25X ROAS on some segments.
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Agencia de marketing MH
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Advertising Services
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Co-founder, Manager Marketing
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Nov 2015 - Nov 2017
This Start-up agency was created after noticing a lack of online marketing possibilities for restaurants. We present ourselves as a viable and profitable option to coupon companies which charge high commissions leaving little room for the restaurant to make profits. We basically create online viral promotions with specialized software, which delivers an extremely high ROI to the business. Services provided: - Viral email+social media promotions. - Lead capture. - Communication strategy, including tone, message, development and delivery media (email newsletters, social media communication, off-line promotions). - All branding related to the strategy, including logos, promotional flyers etc. Operational roles: - Market research, niche focused. - Sales. - Interdepartamental (external) management (copywriter, graphic designer, accountant, web developers and niche consultant). Agency was eventually sold to a bigger marketing group. Show less
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B2B Marketer
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Nov 2014 - Oct 2015
My goal was to find importers/distributors to whom we could sell our extra virgin olive oil. In order to achieve this goal my tasks were: - Setting up full B2B lead generation system, with its emails funnels. - Setting up the website and tracking for retargeting. - General marketing KPIs ownership. My goal was to find importers/distributors to whom we could sell our extra virgin olive oil. In order to achieve this goal my tasks were: - Setting up full B2B lead generation system, with its emails funnels. - Setting up the website and tracking for retargeting. - General marketing KPIs ownership.
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Education
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2020 - 2020
CXL Institute
Data to Insights Sprint, Data Analysis -
2018 - 2018
Growth Tribe Academy
Growth Hacking -
2018 - 2018
Growth Tribe Academy
A.I for Marketing -
2016 - 2017
IEBS
Master's degree, Ecommerce Marketing -
2014 - 2016
EAE Business School
Master of Business Administration (MBA), Business Administration and Management, General -
2010 - 2014
Semmelweis University
Bachelor of Science (BSc), Healthcare
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