Experience

TABACALERA USA Inc.

• United States
• Tobacco Manufacturing
• 1 - 100 Employee

• President and Chief Executive Officer

  • Oct 2015 - Present

  Fort Lauderdale (Florida) www.tabacalerausa.com Tabacalera USA will oversee three separate premium cigar businesses in this country: The Fort Lauderdale-based Premium Cigar Division of ALTADIS U.S.A., a leading premium cigar company with such iconic and prestigious Cuban heritage brands as Montecristo and Romeo y Julieta (made in the Dominican Republic and Honduras). 800-JR Cigar, Inc., one of the nation’s largest premium cigar wholesale and internet/online business Casa de… Show more www.tabacalerausa.com Tabacalera USA will oversee three separate premium cigar businesses in this country: The Fort Lauderdale-based Premium Cigar Division of ALTADIS U.S.A., a leading premium cigar company with such iconic and prestigious Cuban heritage brands as Montecristo and Romeo y Julieta (made in the Dominican Republic and Honduras). 800-JR Cigar, Inc., one of the nation’s largest premium cigar wholesale and internet/online business Casa de Montecristo, one of the leading retail organizations in the US Cigar industry Show less



Cigar Association of America, Inc.

• United States

• Chairman

  • Nov 2015 - Present

  www.cigarassociation.org The Cigar Association of America, Inc. (CAA) is the national trade organization of cigar manufacturers, importers and distributors as well as major suppliers to the industry. Originally established in New York City in 1937



GABY Inc

• United States
• Manufacturing
• 1 - 100 Employee

• Director Board Of Directors

  • Mar 2021 - Aug 2023

  California, United States



Spain-US Chamber of Commerce | Cámara de Comercio de España-EE.UU.

• United States
• International Trade and Development
• 1 - 100 Employee

• President

  • Nov 2017 - Aug 2023

  Miami, Florida

• Director Board Of Directors

  • Sep 2016 - Nov 2017



Imperial Tobacco

• Poland
• Tobacco Manufacturing
• 200 - 300 Employee

• General Manager Premium Cigars USA

  • Jan 2011 - Oct 2015

  Fort Lauderdale, Florida USA Responsible of the Premium Cigar Business of ITG for the USA Market. ITG’s interest in premium cigars in the USA. involves Altadis USA, one of the leading manufacturers in the U.S., which commercializes its iconic brands such as Montecristo, Romeo y Julieta and H.Upmann amongst others. In addition to Altadis USA, ITG is involved with 800 Jr Cigars, a leading internet/catalog business of premium cigars

• Sales and Marketing Director Cigars Europe and International

  • Oct 2008 - Jan 2011

  Madrid y alrededores, España Lead the premium cigar business in Spain and the machine made cigar brands internationally. Spain was developed into top country in sales and significant market share growth in Habanos and Vegafina premium brands. Full P&L and team ledership (50 professionals).



Altadis

• Spain
• Tobacco
• 400 - 500 Employee

• Sales and Marketing Director Cigars Spain

  • Jun 2006 - Sep 2008

  Madrid y alrededores, España Responsible of the Premium and Mass Market cigar business in Spain. New business model implementation with impressive business and profit growth.

• Marketing Director/Marketing Manager

  • Jun 2002 - Jun 2006

  Madrid y alrededores, España I started as Marketing Manager and then promoted to Marketing Director of all the Cigar brands of the company in Spain (Farias, Dux, Vegafina and Habanos)



Grupo Recoletos (Pearson Group)

• Marketing Manager Area Económica

  • Jan 2001 - May 2002

  Responsable de Marketing en los medios económicos y revistas del Grupo de Comunicación Recoletos In charge of the Marketing activities of the magazine and media channels of the company in Spain(Expansion, Actualidad Economica and Telva). I developed the marketing plans for a new common brand identity and created a new strategy for POS.



Bristol-Myers Squibb

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Marketing Manager/Brand Manager

  • Jan 1997 - Dec 2000

  Madrid y alrededores, España Responsible of Haircare and Personal Care products for the Spanish Market (Herbal Essences and Mum) achieving the number one position within Spain (Deodorant Roll on) and placed Herbal Essence among Top 5 brands in less than two years



HJ Heinz

• France
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Product Manager/Product Manager JR

  • Jan 1993 - Dec 1996

  Madrid y alrededores, España Involved with the introduction of new line of product and with some brand sauces