Javier De la Viuda

Chief Operations Officer at sezamo.es
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Greater Madrid Metropolitan Area, ES

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Experience

    • Spain
    • Food and Beverage Services
    • 1 - 100 Employee
    • Chief Operations Officer
      • Jul 2022 - Present

      Sezamo.es will be the Spanish subsidiary of Rohlik group, the fastest-growing on-line supermarket in Europe with existing operations in Czech Republic, Germany, Austria, Hungary, Italy and Romania. COO for the company in Spain, member of the Spanish Executive Committee and the European Operations Committee with the goal to stablish and launch the operations of the company in Spain Sezamo.es will be the Spanish subsidiary of Rohlik group, the fastest-growing on-line supermarket in Europe with existing operations in Czech Republic, Germany, Austria, Hungary, Italy and Romania. COO for the company in Spain, member of the Spanish Executive Committee and the European Operations Committee with the goal to stablish and launch the operations of the company in Spain

    • United States
    • Hospitals and Health Care
    • Director Of Operations
      • Feb 2021 - May 2022

      Alliance HealthCare is the world leader Pharmaceutical Distributor, being number 4 in Spain with a 1,5 b EU revenue and a 11% market share As Operations Director, reporting to the Managing Director of Spain and to the Operations SVP of the company for Europe, responsible of a 70 m EU budget, through a network of 27 distribution centres, 400 transport partners, a national Call Center and central Engineering, Planning and Regulatory Teams totalizing more than 800 people Main achievements: - Improving productivity by 5% and improving transportation cost by 10% - Best-ever performance of the Call Centre, recognized by the customers as the best call centre of the sector in Spain - Improving inventory management, meeting targets and reducing by half slow-moving inventories - Opening of a brand-new, highly automated 23,000 sq meters Distribution Centre in Barcelona - Member of the AECOC (GS-1 Spain) HealthCare Committee Show less

    • Chief Operating Officer
      • Jul 2019 - Dec 2020

      Cerealto Siro Foods is a family-owned, Spanish-origin company specialized in manufacturing biscuits, pasta and snacks for Retailers and branded-FMCG's companies As Chief Operating Officer, reporting to the company's CEO, responsible to lead the end-to-end operations of the company including 14 manufacturing sites; procurement; supply chain and logistics and Engineering. Leading a team above 2,000 members and managing an operational budget above 300 m EU and CAPEX of more than 60 mEU Main achievements: - Cost of goods reduction of 10% - Reduction of quality complaints and safety incidents by 20% - Start-up of the fastest production line of cereal bars in Europe - Design and start the implementation of a complete re-engineering and transformation of the manufacturing footprint of the company with an investment above 60 m EU Show less

    • United Kingdom
    • Beverage Manufacturing
    • 700 & Above Employee
      • Jul 2016 - Jun 2019

      General Manager of Diageo for Peru, Ecuador and Bolivia; one of the fastest growing clusters of Diageo worldwideReporting to the Managing Director of South LAC, accountable for the complete P&L of the company in the cluster with 70 m EU turnover and leading a team of 60 peopleMain achievements:- Deliver a 23% sales growth- Gain 5 percentage points of market share- Improve Operating Margin by 180 basis points- Design and implement new portfolio, pricing and Go-to-Market strategies to expand consumption through emerging middle class and boost reserve portfolio- Move to a new office in partnership with WeWork, applying new concepts for the first time in Diageo- Massive cultural transformation, achieving the best-ever ranking for Diageo Peru in "Great Places to Work" (# 7) and top scores in Diageo's Value Survey- President of the Spirits Industry Association, driving industry-wide campaigns for responsible drinking and sustainability- Lead the corporate social responsibility program of "Leaning for Life" through a partnership with Fundacion Pachacuten impacting more than 150 lives every year Show less

      • Dec 2012 - Jun 2016

      Vice President of Operations for Central America, Caribbean and South-LAC, one of the most profitable and highest-growth clusters of Diageo globallyReporting to the Managing Director of the cluster and to the SVP of Operations for LAC, responsible to lead the end-to-end operations of the cluster including manufacturing (3 own sites and 5 copackers in 7 countries); logistics (6 sites in 6 countries); procurement (including supply, marketing and indirect spend); engineering; customer service and planning. Leading a team of more than 300 people across 10 countries and responsible to manage a cost-of-goods budget of 190 m EU and 50 m EU of Procurement Marketing spendMain achievements- Creation of a Regional Hub in Panama for Logistics, Customer Services and Technical Services- Lead the integration into Diageo of the family-owned brand Zacapa, as General Manager of the Operation Joint Venture and member of the Board of the JV. Implementing all Diageo operational standards (compliance, procurement, H&S, Environment, QA; Manufacturing Excellence) and leading a 50 m EU capital investment to guarantee the brand's expansion into the future- Implement Diageo's manufacturing standards in the own sites of Argentina (winery); Jamaica (brewery) and Guatemala (aging center)- Develop the customization of the Diageo manufacturing standards program for co-packers and implement in 5 sites- Lead the implementation of a completely new Integrated Business Planning model (IBP) including interventions in IT, processes and organization- Lead for the cluster the roll-out of the "drive-out-cost" program in partnership with Global teams and BCG- As a request by the President of LAC, complete a manufacturing footprint study for the whole of LAC Region, involving global resources for the first time in the Region- Member of the steering teams that transformed the route-to-consumer and operating models of the company in Costa Rica, Dominican Republic, Argentina, Chile and Jamaica Show less

      • Jul 2011 - Nov 2012

      Global Customer Service Director, responsible to lead a global team of 120 members with 30 different nationalities, executing Order-to-Cash activities for global customers of Diageo.Reporting to the SVP of Operations for Europe and member of the Global Order-to-Cash Steering Committee of the companyMain achievements- Lead the migration of the global team in Amsterdam into 4 newly-created regional in Budapest, Panama, Singapore and Ghana- The project completed in a record-time of 15 months; delivering annual savings of 1 m EU per year and improving customer service to the most important global customers of Diageo- Maintaining the day-to-day performance of the team, with "0" turnover whilst the project was under execution- Sponsor and lead a Lean Project to redesign the order-to-cash processes of the company- Support the SVP of Operations for Europe as "interim operations director for Northern Europe", guaranteeing the migration of the team to a new site in Hamburg (Germany) Show less

      • Jan 2009 - Jun 2011

      Supply Chain Director for Iberia, the second largest markets of Diageo in Europe and one of the most important worldwide at that time with a turnover of 500 m EUReporting the the Managing Director of the Market and to the SVP of Operations for Europe. Responsible to lead the supply chain operations through a team of 32-peopleMain achievements- Achieve global best-in-class performance across inventories, costs and service- Implement a new logistics footprint for the two countries (Spain and Portugal), reducing the number of warehouses and consolidating with a a new 3rd-party logistics provider- Re-design the S&OP Process, implementing a new SAP-based planning tool and team re-organization- Creation of the first joint Supply Chain and Customer Service function, consolidating Order-to-Cash and supply chain accountability under the supply chain function for the first time in Diageo globally- Lead the operations workstream of a SAP re-implementation, including the effective migration of the order-to-cash activities to a Regional Team in Budapest Show less

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
      • Mar 2008 - Dec 2008

      Personalised secondment in the commercial department as part of a career plan combining two different responisbilities- Key Account Manager for three different types of account: A convenience customer; a supermarket and a hard-discount- Lead a team of 8 point-of-sale managers in the Cataluña Region

      • Nov 2006 - Feb 2008

      European Logistics Manager. Newly-created role for Pepsico Europe with the purpose to identify and implement improvement projects in the Region and boost best-practice sharing and standardizationReporting to the European Supply Chain DirectorMain achievements- Identification and implementation of improvement projects in Poland (network design); Nethelands (warehouse expansion and improvements); Portugal (end-of-line and manufacturing-logistics integration); France (warehouse expansion and 3PL selection) and Spain (network design and warehouse improvements)- Creation for the first-time in PepsicO Europe of a Regional network of Logistics managers- Member of the ECR-Europe Logistics Committee representing PepsiCo Show less

    • Spain
    • Retail
    • 700 & Above Employee
    • Supply Chain Director
      • Aug 2003 - Oct 2006

      Supply Chain Director for this family-owned retailer counting at that time with 600 stores across Spain being the 4th largest retailer of Spain at that time with a turnover of 2,5 b EU Reporting to the Managing Director of the company, responsible to lead the supply chain operations of the company including 11 distribution centres and a team of 1,200 members with an operational budget above 100 m EU per year Main achievements - Consolidate the supply chain function including logistics and planning for all the categories and both on-line and ins-tore businesses - Design an implement a massive network transformation of the operations of the company including two new distribution centres (non-food and fresh-produce); closure of 2 smaller warehouses and change of the frozen-products category from direct-to-store dispatches to centralization in 2 new warehouses managed by a new 3PL - Enhancements of all the DC's of the company including upgrades to the WMS - Implementation of a new planning tool, new organization and new processes - New logistics flows into the Balearics island through a cross-dock-type operation with a new - Implementation of a new Transport Management System, together with new rates scheme and a control tower central organization - Improvement of the operations to increase profitability of on-line sales - Member of the AECOC (GS-1 Spain) Logistics Comitee3PLChange of the logistics flows to the Balearics processes and teams. Member of the Executive Committee of the company Show less

    • United States
    • Manufacturing
    • 700 & Above Employee
      • Nov 2000 - Jul 2003

      Plant Logistics and Distribution Centre Manager of the Mataro PlantReporting to the Plant Director and dotted-line to the European Logistics Distribution Director, having three complementary responsibilities- manage the inbound and outbound logistics flows to the plant- manage the freight and transport management of the international outbound flows from the plant to different countries in Europe- lead and manage the relationships with the 3PL in charge of the distribution centre centralizing warehousing and despatched for all P&G portfolio into Spanish customersMain achievements- Achieve best-in-class performance in cost, service and QA within P&G Europe- Transform the site in the first logistics hub of the Baby Care Category in Europe- Implement the P&G Manufacturing standards in the logistics area for the first time- Coaching and advisory to enhance the management of Distribution Center of P&G in Portugal Show less

      • Jul 1997 - Oct 2000

      Demand and inventory planning Manager for all the Beauty Care Categories for Iberia (Spain and Portugal).Reporting to the Planning Director of Iberia and dotted-line to the Marketing Manager of Beauty Care Products (as part of a "consumer team")Main achievements- Meet service and inventory targets- Become the first-ever planner in Europe consolidating demand and supply planning under the same role- Key user for Iberia of Planning Tool and implementation a new Planning Tool (SAP-APO) for Iberia Show less

Education

  • IESE Business School
    Program of Management Development, Business Administration and Management, General
    2005 - 2005
  • Collège des Ingénieurs
    Master of Business Administration - MBA, Business Administration and Management, General
    1996 - 1997
  • Universidad Politécnica de Madrid
    Industrial Engineer, Supply Chain
    1989 - 1995

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