Javi del Río

Profesor Product Design at Trazos
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Barcelona Metropolitan Area, ES

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Mara Fernandez

Feliz de siempre poder compartir e intercambiar ideas con Javi. A parte de ser un excelente creativo, se mantiene muy bien conectado en el mundo de la publicidad tanto en la industria del mercado y las comunicaciones del mercado hispano de EE UU como en Europa. Definitivamente una gran persona y siempre dispuesto a colaborar.

LinkedIn User

Javi es curioso, inquieto, siempre luchando por entender el verdadero rol que las marcas deben tener en la vida de la gente. Compartimos una semana de trabajo en Lima y desde ese momento nos hicimos grandes amigos.

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Experience

    • Spain
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Profesor Product Design
      • Mar 2023 - Present

    • Spain
    • Education
    • 1 - 100 Employee
    • Founder & CCO
      • Jan 2022 - Present

    • Spain
    • Business Consulting and Services
    • 1 - 100 Employee
    • Head Creativity & Innovation
      • Sep 2021 - Present

      T3N es una compañía internacional de innovación e inversión deportiva que a través de una metodología propia, crea, invierte y acelera ideas de negocio para la nueva era del deporte. Todas las propuestas de valor que nacen en T3N tiene como base la innovación, la educación, el deporte y la salud. Sabemos que cuando combinamos de una forma única estos pilares, nacen grandes ideas transformadoras, no solo para el deporte, sino también para el desarrollo de una sociedad mejor para todos. Los grandes proyectos necesitan estar acompañados por las properties más top del mundo por este motivo somos partnership de LaLiga & NBA. T3N ha unido por primera vez en la historia a estas dos grandes marcas para crear una serie de complejos deportivos_educativos únicos en el mundo. T3N tiene la exclusividad con LaLiga & NBA para desarrollar dichos complejos. Áreas de especialización: - Real Estate Deportivo - Fútbol Femenino - International Academy - Sports_Education - Marketing & Managment Show less

    • Spain
    • Wellness and Fitness Services
    • Founder + Partner
      • 2019 - May 2023

    • Spain
    • Health, Wellness & Fitness
    • Founder + Partner
      • Oct 2013 - May 2023

      Walking is Good is the first global movement to measure and mark distances in Calories with real traffic signals. I founded Walking is Good with two partners Walking was presented together the Deputy Prime Minister of Spain. My dream is signal "walking is good" in every city in the world. My dream is to improve the health of people. WALKING IS GOOD invites people to MOVE MORE with original, diverse and unique formats. If there is something that can define us, it is our passion for transmitting the benefits of an active and healthy life.Thus we met five crazy people who have a long history in the world of communication, and that same obsession. Together we created Walking is Good, and we set out to communicate the benefits of walking and change habits in cities to make them healthier.It could be said that our head phrase is "walk, therefore I am". How walking together is much better, do we walk together? WALKING IS GOOD will be the world’s largest platform of digital & physical activity incentives. For more information www.walkingisgood.org Show less

    • Italy
    • Advertising Services
    • 100 - 200 Employee
    • Creative Director at Imille Spain
      • Oct 2019 - Oct 2020

      CLIENTS: Barilla, Wasa, unitedbalconies.org CLIENTS: Barilla, Wasa, unitedbalconies.org

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Executive Creative Director
      • Aug 2015 - Dec 2016

      I was as executive creative director leading the creative department. My focus at Srburns was always to create ideas. Ideas for branded content, for IOT, for products, for bOTS, and ideas that mix storydoing with storytelling. We created for example the first app that reduces pedestrian abuse together Samsung and Alcobendas City Hall. CLIENTS: Samsung, Ginos ( Grupo Vips ) , Acnur International, Bankia, Florette, Ramon Bilbao Wines, Lexus, Oral B, Maphre, Pacharan Zoco. I was as executive creative director leading the creative department. My focus at Srburns was always to create ideas. Ideas for branded content, for IOT, for products, for bOTS, and ideas that mix storydoing with storytelling. We created for example the first app that reduces pedestrian abuse together Samsung and Alcobendas City Hall. CLIENTS: Samsung, Ginos ( Grupo Vips ) , Acnur International, Bankia, Florette, Ramon Bilbao Wines, Lexus, Oral B, Maphre, Pacharan Zoco.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Creative Director
      • Oct 2013 - Jul 2015

      Working in Peru and different Latin American countries from Lima was a great experience for me. I was as creative director creating and development creative strategies, advertising concepts 360º integrated campaigns with executions experiential and thinking ideas of innovation like IOT and products. CLIENTS: Sab Milller ( Maltin Power ), Nivea, Miraflores City Council, ATV Channel, Plaza Norte Shopping Center, Claro mobile, BCP ( Peru´s Credit Bank), UTEC Engineering University. Working in Peru and different Latin American countries from Lima was a great experience for me. I was as creative director creating and development creative strategies, advertising concepts 360º integrated campaigns with executions experiential and thinking ideas of innovation like IOT and products. CLIENTS: Sab Milller ( Maltin Power ), Nivea, Miraflores City Council, ATV Channel, Plaza Norte Shopping Center, Claro mobile, BCP ( Peru´s Credit Bank), UTEC Engineering University.

  • Of the River
    • London, Reino Unido
    • Creative Consultant & Independent Creative Director
      • Jan 2011 - Oct 2013

      Javier as freelance created and development differents creative strategies, advertising concepts 360º and integrated campaigns with executions experiential for differents agencies and brands of Usa, Spain, Mexico, UK from London, all like freelance . Javier created the official spot of Iberoamerican Advertising Festival FIAP from 2010 to 2013 , collaborated with agencies like VCCP Spain, DKP Miami, The Farm Spain, Atkins López Martí Usa, The Community , Atletico International and production companies like Libre Usa-Spain, In&out Usa for creation brand content...Too he was called to pitch for PEPSI COMPANY MEXICO. Javier had the idea together VCCP of building the first mattress with security box and after called it like a bank: The mattress savings bank. The mattress savings bank was awarded with: CANNES LIONS: Gold and Silver Lion / EL SOL DE IBEROAMÉRICA: 2 Golds, 1 Silver 1 Bronze / INTERNATIONAL ECHO AWARDS: 1 Gold / EL OJO DE IBEROAMÉRICA: 1 Bronze / LONDON INTERNATIONAL AWARDS: 1 Short List / IMC EUROPEAN AWARDS: 1 Gold / CDC: 1 Gold / FIAP: 1 Gold Clients worked: DESS - MOVISTAR - MOVISTAR CYCLING TEAM - FIAP AWARDS - ADDYS AWARDS - WHISKY J&B - NECTAR INSURANCES - PLAYBOY FRAGANCES (COTI) - NEW BUSINESS PITCHES Show less

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Creative Senior
      • Jul 2009 - May 2010

      I work in the New Business department reporting directly to Executive Creative Director Gonzalo Lopez Marti and CEO of SCPF America Ignasi Puig. Creations and development of creative strategies, advertising concepts 360º and integrated campaigns with executions experiential for Hispanic Market and Latam Clients: JOSE CUERVO - GALDERMA - SANTANDER BANK - MAESTRO TEQUILERO - NEW BUSINESS PITCHES I work in the New Business department reporting directly to Executive Creative Director Gonzalo Lopez Marti and CEO of SCPF America Ignasi Puig. Creations and development of creative strategies, advertising concepts 360º and integrated campaigns with executions experiential for Hispanic Market and Latam Clients: JOSE CUERVO - GALDERMA - SANTANDER BANK - MAESTRO TEQUILERO - NEW BUSINESS PITCHES

    • Advertising Services
    • Creative Director
      • Dec 2007 - Jul 2009

      I return at The Farm to be on the fusion project that this agency has with the American agency Miami DHP. During this time I´m involved in all projects of New Business reporting to José María Pujol. I was in the team that gets the international account of Buchanan's whisky. Multi-Platform campaigns, non-traditional media, social media, content integration for Spain and LATAM. Creations and development of advertising concepts. Clients: YAHOO! - REPSOL - SAMSUNG - CAJA ESPAÑA ( BANK) - LACTALIS, BUCHANA´S WHISKY - NEW BUSINESS PITCHES Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Co Founder and Creative Director at Wonderland
      • Apr 2007 - Dec 2007

      I was elected by Euro RSCG Spain to form part of the creation, conceptualization and establishment of the agency of innovation Wonderland. Strategic planning, branding and new business development and Creations and development of creative strategies and advertising concepts 360º Clients: FIATC INSURANCES - LONELY PLANET - TIME OUT - CITY OF MADRID - SPANISH GOVERNMENT - NEW BUSINESS PITCHES

    • Creative Director
      • Feb 2006 - Mar 2007

      Arnold Worldwide joined with Euro RSCG. I was responsible for differents projects of New Business. I was on the team that gets the Jack Daniel's account and the one of the major political parties in Spain. Creation and ideation of creative and political campaigns for spanish market. Strategic and Conceptual thinker. Team player, successful selling ideas and inspiring teamsClients: CITRÖEN - RECKITT BENCKISER - FONTVELLA WATER - PIM´S DE LU - MIKADO - BWIN - JACK DANIEL´S - PARTIDO POPULAR (Political campaigns) - NEW BUSINESS PITCHES Show less

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Copywriter senior
      • Oct 2004 - Feb 2006

      I was hired by the Chief Creative Officer of Arnold Worldwide, Julio Wallovits, for the agency in Barcelona. Strategic and Conceptual thinker. Team player, successful selling ideas and inspiring teams. I reported directly to Julio Wallovits. Clients: EL CORTE INGLÉS - REINA BEER, BWIN - RADIANT WATCHES - BARCELONA CITY COUNCIL - PANASONIC - REAL BETIS ( SOCCER TEAM) - NEW BUSINESS PITCHES I was hired by the Chief Creative Officer of Arnold Worldwide, Julio Wallovits, for the agency in Barcelona. Strategic and Conceptual thinker. Team player, successful selling ideas and inspiring teams. I reported directly to Julio Wallovits. Clients: EL CORTE INGLÉS - REINA BEER, BWIN - RADIANT WATCHES - BARCELONA CITY COUNCIL - PANASONIC - REAL BETIS ( SOCCER TEAM) - NEW BUSINESS PITCHES

    • Advertising Services
    • Copywriter
      • Sep 2001 - Sep 2004

      I started my advertising career coincided with the birth´s of the agency THE FARM. Here i worked for all brands and reported to all creative directors of The Farm. Strategic and Conceptual thinker. Team player, successful selling ideas and inspiring teams. Clients: PEPSI COMPANY - AQUAFINA WATER - PIKOLIN MATTRESSES - DOCTORS OF THE WORLD - RED CROSS - MSC CRUISES - FOTOPRIX - NEW BUSINESS PITCHES I started my advertising career coincided with the birth´s of the agency THE FARM. Here i worked for all brands and reported to all creative directors of The Farm. Strategic and Conceptual thinker. Team player, successful selling ideas and inspiring teams. Clients: PEPSI COMPANY - AQUAFINA WATER - PIKOLIN MATTRESSES - DOCTORS OF THE WORLD - RED CROSS - MSC CRUISES - FOTOPRIX - NEW BUSINESS PITCHES

Education

  • Universidad de Valladolid
    ABA Business Management
  • The School Agency (Miami ad School)
    MS Creative Advertising
    2000 - 2001
  • Confederación de Empresarios de Castilla y León
    MS Marketing&Sales
    1998 - 1999

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