Jave Ng
Sales Director (Team Lead) at Target Media Culcreative Pte Ltd- Claim this Profile
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Bio
Muhammad Fairuz Mohd Amir
Jave and I worked for a campaign to recognise NSmen and NSFs in the Home Team as part of NS50. He was fount of information to leverage Mediacorp's communication channels and strong partnership within the entertainment industry. He is hardworking, discerning, and a joy to collaborate with. Definitely a media partner of choice in my books.
Galvyn Liu
Jave is a problem solver in nature. Regardless of the issue at hand, he'll be able to provide an amiable solution for all parties. Part if this stems from his ability to listen and comprehend the issues from all parties, before providing the best solution/outcome. It is a huge pleasure working with Jave.
Muhammad Fairuz Mohd Amir
Jave and I worked for a campaign to recognise NSmen and NSFs in the Home Team as part of NS50. He was fount of information to leverage Mediacorp's communication channels and strong partnership within the entertainment industry. He is hardworking, discerning, and a joy to collaborate with. Definitely a media partner of choice in my books.
Galvyn Liu
Jave is a problem solver in nature. Regardless of the issue at hand, he'll be able to provide an amiable solution for all parties. Part if this stems from his ability to listen and comprehend the issues from all parties, before providing the best solution/outcome. It is a huge pleasure working with Jave.
Muhammad Fairuz Mohd Amir
Jave and I worked for a campaign to recognise NSmen and NSFs in the Home Team as part of NS50. He was fount of information to leverage Mediacorp's communication channels and strong partnership within the entertainment industry. He is hardworking, discerning, and a joy to collaborate with. Definitely a media partner of choice in my books.
Galvyn Liu
Jave is a problem solver in nature. Regardless of the issue at hand, he'll be able to provide an amiable solution for all parties. Part if this stems from his ability to listen and comprehend the issues from all parties, before providing the best solution/outcome. It is a huge pleasure working with Jave.
Muhammad Fairuz Mohd Amir
Jave and I worked for a campaign to recognise NSmen and NSFs in the Home Team as part of NS50. He was fount of information to leverage Mediacorp's communication channels and strong partnership within the entertainment industry. He is hardworking, discerning, and a joy to collaborate with. Definitely a media partner of choice in my books.
Galvyn Liu
Jave is a problem solver in nature. Regardless of the issue at hand, he'll be able to provide an amiable solution for all parties. Part if this stems from his ability to listen and comprehend the issues from all parties, before providing the best solution/outcome. It is a huge pleasure working with Jave.
Credentials
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Native Advertising Strategy Expert
Outbrain AcademyOct, 2021- Nov, 2024 -
Creating Powerful Sales Proposals
LinkedInSep, 2021- Nov, 2024 -
How to Create a Perfect Elevator Pitch
LinkedInJun, 2020- Nov, 2024 -
The Data Science of Media and Entertainment with Barton Poulson
LinkedInAug, 2018- Nov, 2024 -
The Data Science of Sports Management, with Barton Poulson
LinkedInAug, 2018- Nov, 2024 -
Content Marketing: Photos
LinkedInJul, 2018- Nov, 2024 -
Content Marketing: Social Media
LinkedInJul, 2018- Nov, 2024 -
Content Marketing: Staying Relevant
LinkedInJul, 2018- Nov, 2024 -
Content Marketing: Videos
LinkedInJul, 2018- Nov, 2024 -
Sales: Data-Driven Sales Management
LinkedInJul, 2018- Nov, 2024 -
Social Selling Foundations: Using Content to Drive Engagement
LinkedInJul, 2018- Nov, 2024 -
Top 5 Tips for YouTube Channel
LinkedInJul, 2018- Nov, 2024 -
Understanding Strategic Marketing
LinkedInJul, 2018- Nov, 2024
Experience
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Target Media Culcreative Pte Ltd
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Singapore
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Advertising Services
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1 - 100 Employee
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Sales Director (Team Lead)
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Mar 2020 - Present
Managed and mentored 5 direct sales managers/directors to achieve FY2020 and FY2021, as well as appointed resellers. Provided strategic and consultative media solutions to small and medium-sized businesses, trade associations, and media agencies to improve business opportunities. Identified and promoted the key value propositions of TMCC's media network, "Lifestyle media", "First and last media touchpoints in daily consumer journeys", as well as its "unduplicated audience reach".Implemented onboarding and customized DDP advertising solutions for SPH subsidiaries (e.g. Exhibits Inc, FastJobs, SPH Radio, SPH Magazines) and SPH Media Solutions DivisionIn consultation with TMCC management, developed and executed short- and long-term marketing, sales, and consumer media research strategies to increase media value, advertiser adoption, and platform sales.Managed and implemented media campaigns for overseas advertisers, such as Traveloka and Ecovacs in partnership with Focus Media China subsidiaries in China, Hong Kong, Indonesia, and Thailand.
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Strategic Sales Planning Director | 销售策划总监
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2018 - Mar 2020
Bespoke sales planning and media marketing solutions | Strategic business development and brand partnerships | Creative advertising and audience engagements Gained 1st hand experience in setting up from scratch the advertising sales & strategic marketing functions in a local media start-up, shaped the company’s culture and values with management's supportLeveraged previous integrated media experiences across TV, radio, print, OOH and digital, including content creation, airtime programming and trailer production know-how, to establish media sales and strategic marketing directions to drive long-term revenue growth. Set the media pricing, brand positioning and advertising sales team’s commission structure.Drove negotiations and secured partnership arrangements with several brands from diverse industries such as energy retailers, FMCG home appliance distributors, live events and entertainment owners in the first 4 months. Dovetail advertising sales partnerships and media sponsorships with an entertainment studio, an e-commerce start-up and not-for-profit organisation. Implemented a tactical ad sales promotions strategy with SME Centre, Entreprise Singapore and Merchants’ Associations. Conceptualised and crafted go-to-market media advertising packages and accompanying marketing collaterals to inform and educate the various SME businesses. Spearheaded the choice of a media research agency to provide secondary market data and primary consumer insights for our platform. Designed and created the 1st media sales kit for the sales team. Set up TMCC’s Facebook and LinkedIn pages, it achieved average 15% social media growth, as measured by Facebook page likes, views, followers and LinkedIn followers. Crafted new content for the company webpage, planned the social media content calendar and supervised a cross-functional team to attend to any ad hoc content requests from community partners, media agencies and advertisers.
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Mediacorp Pte Ltd
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Broadcast Media Production and Distribution
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700 & Above Employee
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Senior Account Manager, Integrated Media Sales
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2014 - 2018
Industries: Airlines, Entertainment, Media, GamingMediacorp Linkedin Thought Leader (Entertainment, Gaming and Media) Achievements 1. Top Salesperson (Runner-up), FY 2015/16. 2. 2-time 100% Club Member for overachieving sales targets. 3. Led cross-functional team in creative TV campaign to promote "Mermaid" movie which earned "Best use of television" nomination in Singapore Media Awards 2016. Account management/client relationship 1. Achieved 100% target by driving integrated ad sales solutions & sponsorship initiatives (by commercial planning and solutions teams across entire Mediacorp portfolio), creative selling and bridging brand partnerships. 2. Generated additional 10% - 15% rev growth through sound media recommendations based on audience research and data analysis. 3. Assumed business development duties with 5% growth yoy for new gaming and media accounts between 2015 - 2018. 4. Foster client-agency partner relationship through regular visits and active updates so that they are kept abreast of new channel enhancements, media packages & creative opportunities that may be relevant for their upcoming brand campaigns. 5. Manage daily media bookings, provide sound advice, creative recommendations to agency, develop pitch proposals, campaign costings; and resolving issues promptly and in a collaborative manner, equitably across all parties both internal and external. Marketing Solutions1. Lead cross-functional teams (creative, marketing, programming, promo, consumer insights, editorial, business planning and ops), 3rd party vendors, media and creative agencies to implement impactful and sound performance-driven transmedia campaign that connects with the audiences. 2. Main liaison between clients and editorial/programming for local/oversees media junket, studio interview and red carpet hosting. 3. Advise media schedules and integration of creative materials (soundbites, TVC, b-rolls, interstitial, making-of, 1st look) when needed.
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Concept Alliance Asia Pte Ltd
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Singapore
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Events Services
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1 - 100 Employee
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Account Director, Events & Activations (Team Lead)
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2010 - 2014
Led and managed a team of 1 event executive, 1 event intern and 2 designers to achieve assigned targets in 2012 & 2013. Reviewed part-time manpower engagement guidelines for outdoor events which helped to reduce operations costs by 15%.Assumes a leading role in the review and evaluation of the quality of the Agency’s product for all major creative, media, strategic and marketing strategies at the critical stages of their development, presentation and implementationDevelop and deliver key presentations to small and large groups including C-level stakeholders such as CEO, SingTel Group Enterprise and Chief HRO, Prudential Assurance Singapore. Drove the financial profitability with 10% growth of the managed accounts by taking on additional responsibilities as required. Achieved sales targets set for 2012 and 2013, and timely client billing and bill paymentsScale of projects handled include but not limited to: - Awards & Gala Dinners, Media Conferences & Engagements, Consumer Exhibitions & Roadshows, Product Launches & Trade Seminars, Fashion & Lifestyle Events, Special Events, Roadshows and outdoor events Clientele include: - Asia Pacific Breweries, Men's Fashion Week 2011, Microsoft, MINI, Prudential, Societe Generale Banking, SingTel (Enterprise Group & Consumer Group), Volkswagen Singapore
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Ministry of Defence of Singapore
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Government Administration
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700 & Above Employee
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Unit Department Head (Team Lead)
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2006 - 2010
Supervised and mentored a team of 3 navigation specialists to achieve 100% readiness for all navigation related equipment, operations and procedures pertaining to the unit. Selected Achievements: Designed and produced a ship pilotage educational video as supplementary training resources for junior Naval Officers. Directed and filmed the Maritime Security Formation Year-In-Review videos in 2008 & 2009. Led a 5-man team including 2 junior officers, 2 media specialists and 1 video editor. As the Deputy Secretary for Maritime Security Task Force Committee, co-ordinated planning, operations and logistics requirements across 4 Squadrons to support RSN Open House in 2010.
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Concept Alliance Asia Pte Ltd
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Singapore
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Events Services
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1 - 100 Employee
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Events and Activations Intern
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2005 - 2005
- Serviced Tiger Beer Brand Team, APB for their key projects such as the Million Dollar Signing Event (lasted for 4 weeks) and EPL Outdoor Screening Event. - Serviced Chinese Swimming Club for their soft opening ceremony at their new complex and including 1-month activations following the soft launch. - Serviced Tiger Beer Brand Team, APB for their key projects such as the Million Dollar Signing Event (lasted for 4 weeks) and EPL Outdoor Screening Event. - Serviced Chinese Swimming Club for their soft opening ceremony at their new complex and including 1-month activations following the soft launch.
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Education
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2002 - 2006
Nanyang Technological University
Communication Studies, Media & Film -
1998 - 2000
Nanyang Junior College
A Levels, Art/Art Studies, General
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