Javad Azizi

Commercial Sales Manager at The Walshe Group
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Location
Greater Sydney Area, AU

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I first noticed Javads work when I was reviewing the offline sales performance from Australia and wondering why it was generating more revenue than most individual online markets ! . Great job in both B2B and B2C selling channels in Australia.

Sabine Tächl

I have worked with Javad for a number of years on the SAA global e-commerce working group implementing and supporting a number of new projects for flysaa.com to increase profitability and direct sales. We worked and supported different areas including launch of the new website, the new mobile app, user experience testings, and IBE capability upgrades in addition to strategies to improve conversion rates. I found Javad quite adept in B2B and B2C and his own marketplace in AU/NZ . He is experienced, committed, and supportive to the team. His communication skills and in-depth knowledge and expertise of sales and e-commerce are some of his top attributes. Javad is a very valued peer and I wish him all the best for his professional career.

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Credentials

  • Project Management Foundations: Budgets
    LinkedIn
    Feb, 2022
    - Sep, 2024
  • Operational Excellence Foundations
    LinkedIn
    Dec, 2021
    - Sep, 2024
  • Project Management Foundations: Requirements
    LinkedIn
    Oct, 2021
    - Sep, 2024
  • Digital Marketing Foundations
    LinkedIn
    Aug, 2021
    - Sep, 2024
  • Goal Setting: Objectives and Key Results (OKRs)
    LinkedIn
    Aug, 2021
    - Sep, 2024
  • Google Universal Analytics Essential Training (2020)
    LinkedIn
    Aug, 2021
    - Sep, 2024
  • Project Management Foundations: Ethics
    LinkedIn
    Aug, 2021
    - Sep, 2024
  • Agile Foundations
    LinkedIn
    Jul, 2021
    - Sep, 2024
  • Agile at Work: Building Your Agile Team
    LinkedIn
    Jul, 2021
    - Sep, 2024
  • Project Management Foundations: Schedules
    LinkedIn
    Jul, 2021
    - Sep, 2024
  • Transitioning from Waterfall to Agile Project Management
    LinkedIn
    Jul, 2021
    - Sep, 2024
  • Coaching Skills for Leaders and Managers
    LinkedIn
    Jan, 2021
    - Sep, 2024
  • Critical Thinking
    LinkedIn
    Jan, 2021
    - Sep, 2024
  • Project Management Foundations
    LinkedIn
    Jan, 2021
    - Sep, 2024
  • Transitioning from Manager to Leader
    LinkedIn
    Jan, 2021
    - Sep, 2024
  • Branding
    Star Alliance
    Sep, 2016
    - Sep, 2024
  • Google Analytics Platform Principles
    Google
    Mar, 2014
    - Sep, 2024
  • Digital Analytics Fundamentals
    Google
    Oct, 2013
    - Sep, 2024
  • Administrative Professional Tips
    LinkedIn

Experience

    • Australia
    • Travel Arrangements
    • 1 - 100 Employee
    • Commercial Sales Manager
      • Nov 2009 - Present

      Walshe Group is the leading airline and tourism board representative in Asia Pacific. Over the past 10 years, I have been focusing on two major accounts i.e. Oman Air (as offline airline) and South African Airways in E-commerce management, a hybrid yet demanding role which I highly enjoy and take pride of the team I work with. I manage a multi-million dollar sustainable portfolio. Walshe Group is the leading airline and tourism board representative in Asia Pacific. Over the past 10 years, I have been focusing on two major accounts i.e. Oman Air (as offline airline) and South African Airways in E-commerce management, a hybrid yet demanding role which I highly enjoy and take pride of the team I work with. I manage a multi-million dollar sustainable portfolio.

    • Oman
    • Airlines and Aviation
    • 300 - 400 Employee
    • Commercial Sales Manager
      • Apr 2012 - Present

      Key responsibilities: Plan and manage long term strategic relationship with key trade partners in retail, corporate, wholesale and online sectors to achieve agreed market share, revenue and operating plans at agreed cost of sales. Promote the brand through media exposure, sponsorship, targeted advertisements, PRs, eDMs, database acquisitions, and media trips. Develop POS budget and revenue plans and recommend alignment of directions and actions by engaging internal stakeholders to maximize area revenue contribution. Negotiate and steer commercial B2B agreements, AIP/PLBs for key trade accounts and supporting distributions (online, retails, corporate, direct) and assess performance and align pricing initiatives on regular basis. Drive and coordinate revenue generating actions in close cooperation with commercial stakeholders such as Pricing, Sales, Marketing and Loyalty. Proactively identify new business opportunities and grow existing portfolio. Assist with the start-up and represent Oman Air brand in local, regional, and HQ events. Work closely with HQ to resolve the customer relation issues and turn them into opportunities. Achievements: Spearheaded profitable operations of Oman Air since its start-up in 2012. This led to significant revenue growth and over 100% growth for last two years as an example, over 50% premium sales contribution, achieved top 3 offline station ranking globally and number One offline station in Far East. My team performance also led to two consecutive local trade recognition in form of awards. Established Oman Air brand entity as a small boutique premium airline brand locally with a lean and lucrative operation of a small team of motivated multi-tasking team members.

    • South Africa
    • Airlines and Aviation
    • 700 & Above Employee
    • E-Commerce Manager AU & NZ
      • Aug 2011 - Present

      Key responsibilities: I manage direct sales and e-com operation of SAA in Australasia. • Foresee and assess overall e-commerce and online sales across ANZ. • Set up and promote local e-com activities including CMS update, CUGs, eDMs and track consumer engagements. • Develop annual online sales strategy to increase direct sales and profitability in passenger sales, ancillary revenue through localized pricing initiatives. • Drive and coordinate revenue generating actions in close cooperation with commercial stakeholders such as Pricing, Sales, Marketing, Loyalty and E-commerce. • Co-ordinate tactical online pricing and sales campaigns and ensure projected ROI is achieved. • Work as a part of the sales team to contribute to route profitability and the agreed OKRs and KPIs. Achievements: I championed development of online direct sales operation which grew over 400% since I took over. I contributed significantly towards product enhancements, promotion of new ancillary revenue products and brand awareness. Joined global e-commerce working group and engaged in multiple projects including new website look and capability upgrades of internet booking engine in collaboration with IT and external agencies, all leading to incremental revenue opportunities across the network.

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Research Associate (PT)
      • Sep 2009 - Sep 2014

      Key responsibilities: I took this part-time role to support two world-class conferences in civil and environmental engineering. Both conferences were non-for-profit in nature. Attended a variety of admin and research roles, assisted local committee and international technical committee in organising two major international academic conferences in civil engineering: “IACMAG2011” in Melbourne and “UNSAT2014” in Sydney. Engaged in a wide range of activities to drive more scientists, academics and students to the events. Worked alongside a wide range of stakeholders including organising committee, technical and scientific committee over abstract and paper peer review process. Created two websites with secure payment functionality. Achievement: both conferences ran smoothly, the conference attendees exceeded the initial planning, not only the minimal financial goals were achieved, both conferences concluded positive cash balance. I received an award and a prize for my contribution by the international organising committee.

    • United Kingdom
    • Airlines and Aviation
    • 700 & Above Employee
    • Senior BDM
      • Oct 2003 - Sep 2009

      Key responsibilities: developed and implemented agreed sales and marketing plans throughout the sales territory. Negotiated and managed commercial agreements with key trade and corporate accounts to ensure ROIs were achieved within cost of sales indications. Provided regular inputs into the development and implementation of sound commercial policies including sales and marketing initiatives to meet and exceed annual revenue targets. Performed key account management through existing and new accounts to generate incremental revenue pipeline by relationship building and regular performance auditing. Contributed to marketing campaigns and brand awareness among key accounts and corporate clients. Coached and motivated sales team to achieve and exceed targets adopting high quality standards and best practices on national basis. Performed regular training workshops and presentations for key account representatives. Achievements: I significantly contributed towards local growth tapping new market segments. During my 6-year tenure, the seat capacity rose by 230%, premium sale doubled, and the local route contribution exceeded 45% supporting sustainable daily operations. Deputised Commercial Manager and contributed to planning and delivery of sales and marketing plans within the budgets and the achievement of the KPI targets.

    • Switzerland
    • Airlines and Aviation
    • 700 & Above Employee
    • Sales Execitive
      • May 2001 - Oct 2003

      Key responsibilities: provided key account management services for both corporate and leisure trade partners. Negotiated growth-based incentive agreements with key account partners leveraging opportunities within cost of sales guidelines. Enhanced revenue growth through alignment of targeted marketing plans, loyalty schemes, and corporate incentive programs. Contributed to the local development and improvement of market share targeting the premium brands. Proposed and implemented marketing plans targeting consumers and trade. Identified and implemented opportunities within major accounts to ensure a long-lasting business relationship. Collated market intelligence on competitor activities and recommended tactical pricing initiatives to grow market share. Promoted FFP and SME loyalty program SWISSPROFIT (now merged to Lufthansa PartnerPlusBenefit). Achievements: assisted in development of sales strategies and implementing business plans. Launched and promoted new company brand (rebranding due to administration) within my defined territory and regained the trust of loyal customers and trade partners within the first year which led to sustainable revenue stream.

Education

  • Azad University (IAU)
    Bachelor of Arts - BA
    -
  • TAFE NSW
    Diploma, Leadership and Management
    -
  • TAFE NSW
    Diploma, Project Management
    -

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