Experience

Liv Digital Bank

• United Arab Emirates
• Banking
• 1 - 100 Employee

• Manager partnership

  • Sep 2021 - Present

  >Responsible for development of UAE and KSA market. >Handling sponsorship based events to increase visibility, activations and drive acquisitions. >Working closely with digital partners to build engagement and stickiness for customers. >Forecast and identify marketing trends to support spend strategy and consumer behavioral analysis. >Overseeing the development and use of the website and mobile app. >Responsible to identify and execute expense control opportunities and techniques via barter associations and partnerships. >Actively engaged in building customer portfolio via micromarketing initiatives, brand presence at partner and merchant outlets. >Plan, organize and implement marketing communication through various channels of communication like press ad, radio, e-mailers, SMS and more. >Manage and execute exclusive sale events. >Manage the rewards program. >Mange and execute Debit and Credit Card – usage and spend campaigns. >Manage Relationship with partners effectively and liaise with partner to build on the product. >Manage and Execute promotions in various categories to ensure their interest and support of partners. >Handling and resolving customer complains. >Work closely with The Marketing team for various campaigns.



Emirates NBD

• United Arab Emirates
• Banking
• 700 & Above Employee

• Partnerships Executive

  • Feb 2010 - Sep 2021

   Forecast and identify marketing trends to support spend strategy and consumer behavioral analysis.  Overseeing the development and use of the website and mobile app.  Responsible to identify and execute expense control opportunities and techniques via barter associations and partnerships.  Actively engaged in building customer portfolio via micromarketing initiatives, brand presence at partner and merchant outlets.  Plan, organize and implement marketing communication through various channels of communication like press ad, radio, e-mailers, SMS and more.  Manage and execute exclusive sale events.  Manage the rewards program.  Mange and execute Debit and Credit Card – usage and spend campaigns.  Manage Relationship with partners effectively and liaise with partner to build on the product.  Manage and Execute promotions from in various categories to ensure their interest and support of partners.  Handling and resolving customer complains.  Work closely with Group Marketing for various campaigns.  Key Projects: ▪ Launched the flagship program of ENBD – Bon Apetit. ▪ Manage and execute ENBD warehouse Sale and ENBD Exclusive Sales Events (with merchants like – Joy Alukkas, Jashanmal, Al Jaber Optical, Al Sayegh Brothers, E-City, Rivoli Group and more) ▪ Launched various category based promotions like ENBD Super Sunday, Livewell and 0% IPP, Travel, Shopping, Lifestyle and Entertainment.